Premium Beauty and Personal Care in Guatemala

In 2024, sales of premium beauty and personal care products in Guatemala continued to expand in current value terms. Although retail value remains significantly below that of mass-market offerings - owing to income constraints affecting a large portion of the population - wealthier consumers are clearly willing to invest in products that promise superior results, utilise higher-quality formulations, or confer a sense of status.

The Premium Beauty and Personal Care in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Premium Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.