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Mass Beauty and Personal Care in Tunisia

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    Report

  • 20 Pages
  • June 2022
  • Region: Tunisia
  • Euromonitor International
  • ID: 4538297
Tunisian companies are increasingly interested in mass beauty and personal care as it represents a large market, and the low purchasing power in the country drives consumer demand for mass products. Sales of mass beauty and personal care products consequently continued to grow in 2021. There were several new product launches in the mass category from Nihel and Satem amongst others, which largely focused on skin care and bath and shower, which further fuelled growth in the year.

The Mass Beauty and Personal Care in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances , Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • Mass products continue to characterise beauty and personal care in 2020
  • Retail value growth largely due to average unit price increases in 2020
  • Some channel shifts evident during the COVID-19 pandemic

RECOVERY AND OPPORTUNITIES
  • A strong recovery for mass beauty and personal care over the forecast period
  • Modern grocery retailing set to recover share
  • Social media to become more important as a marketing tool

CATEGORY DATA
  • Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
  • Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
  • Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
  • Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
  • Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?

MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 12 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources