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Mass Beauty and Personal Care in Estonia

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    Report

  • 20 Pages
  • May 2023
  • Region: Estonia
  • Euromonitor International
  • ID: 4541520
Mass beauty and personal care continued to account for more values sales than premium in beauty and personal care in 2022. While developing, the purchasing power in Estonia is below the EU average, therefore price-sensitive consumers mostly purchase more affordable mass products. Rising inflation encouraged further spending caution in the year, to the benefit of the category in 2022.

The Mass Beauty and Personal Care in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

MASS BEAUTY AND PERSONAL CARE IN ESTONIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Mass products appeal to price-sensitive consumers in 2022
  • Major global manufacturers offer good-quality, affordable mass items
  • International players lead with their well-recognised and widely available brands
PROSPECTS AND OPPORTUNITIES
  • Mass dominance set to continue
  • Inflation impact
  • Local presence will remain low
CATEGORY DATA
  • Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
  • Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
  • Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
  • Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN ESTONIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources