Mass Beauty and Personal Care in Ecuador

  • ID: 4541521
  • Report
  • Region: Ecuador
  • 20 pages
  • Euromonitor International
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For mass beauty and personal care, consumers in Ecuador tend to be more conservative, purchasing traditional products, placing trust in them. For eye shadow, lipstick and nail polish, consumers mostly buy and use basic colours, especially among middle-aged groups. Younger consumers tend to be more daring when trying a new product, or a fashionable colour.

The Mass Beauty and Personal Care in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Sets/Kits, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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MASS BEAUTY AND PERSONAL CARE IN ECUADOR

Headlines
Prospects
Conservative Consumers, Late Trend Adopters
Consumers Concerned With Personal Image, Taking Care of Their Bodies and Health
Consumers Searching for Multifunctional Products
Competitive Landscape
Yanbal Leads Mass Beauty and Personal Care
Direct Sellers Recovering From Contraction in 2016
Brand Communication Increase Investment in Digital Media

Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Executive Summary
Beauty and Personal Care Records Low Value Growth in 2017
Nesting Trend Influences Various Beauty and Personal Care Products
International Brands Lead Sales, Domestic Brands Increase Their Share
Multi-benefit and Natural Components Leading New Product Development Trends
Conservative Forecast Driven by Uncertain Future of Economic and Political Scenarios

Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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