Mass Beauty and Personal Care in Costa Rica

  • ID: 4541522
  • Report
  • Region: Costa Rica
  • 19 pages
  • Euromonitor International
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As both traditional and emerging brands seek to attract a broader base of local mid-income consumers, the popularity of affordable value for money options continued to increase, include for value packs and products at promotional prices, and there was further penetration of Walmart’s private label line Equate throughout most personal care categories
The Mass Beauty and Personal Care in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Sets/Kits, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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MASS BEAUTY AND PERSONAL CARE IN COSTA RICA

Headlines
Prospects
Value for Money Products and Claims Regarding Natural Ingredients Set the Pace During 2017
"masstige" and Other Specialised Offers Targeted at Mid/high-income Consumers Continue To Gain Momentum
Further Levels of Segmentation and Personalisation Anticipated Over the Forecast Period
Competitive Landscape
Major International Competitors Continue To Dominate Mass Beauty and Personal Care in 2017
Polarisation Within Mass-orientated Brands Gains Additional Momentum
New Retailing Experiences and the Further Development of Added-value Proposals To Set Competitive Dynamics Over the Forecast Period

Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Executive Summary
Further Focus on Specialisation and Segmentation
Natural Ingredients Are the Major Trend Within Beauty and Personal Care in 2017
New and Traditional Players Continue To Focus on Targeting Mid-income Consumers
Walmart's Private Label Line Increases Its Presence Across Most Categories, While the Local Player Bioland Gains Additional Momentum Through Natural-based Products
"masstige" Products Focused on Mid-income Millennials Are Expected To Gain Momentum Over the Forecast Period

Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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