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Beauty and Personal Care in Costa Rica

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    Report

  • 116 Pages
  • May 2025
  • Region: Costa Rica
  • Euromonitor International
  • ID: 2555726
Beauty and personal care in 2024: The big picture

The Beauty and Personal Care in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN COSTA RICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Mass products continue to mimic premium characteristics
  • Corporación Belcorp de Costa Rica SA strengthens its leadership position
  • Imported mass brands regarded as high-quality
PROSPECTS AND OPPORTUNITIES
  • Multifunctional products to grow in popularity
  • Mass brands will continue to suffer from illicit competition
  • Innovation will focus on personalization
CATEGORY DATA
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
PREMIUM BEAUTY AND PERSONAL CARE IN COSTA RICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Online search key to product discovery
  • Estée Lauder Cos narrows the gap to leader Saint Honoré Costa Rica
  • Demand limited by high pricing
PROSPECTS AND OPPORTUNITIES
  • High pricing will limit growth in retail constant value sales
  • Personalisation and personalisation will underpin demand growth
  • Social media will be key to product awareness
CATEGORY DATA
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS IN COSTA RICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Declining population aged 0-11 weighs on demand
  • Coamesa SA’s Johnson’s Baby enjoys high level of trust among local consumers
  • Supermarkets continue to lead but face increased competitive pressure
PROSPECTS AND OPPORTUNITIES
  • Retail constant value sales will rebound despite negative demographics
  • Personalisation will increase
  • Premium offerings will proliferate
CATEGORY DATA
  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
  • Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
  • Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
  • Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
  • Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BATH AND SHOWER IN COSTA RICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Falling retail value sales of hand sanitisers, body powder and intimate hygiene slow growth in bath and shower
  • New product launches help Colgate-Palmolive SA de CV strengthen its leadership position
  • Grocery retailers remain dominant distribution channel
PROSPECTS AND OPPORTUNITIES
  • Fading COVID-19 threat will slow demand growth
  • Liquid hand soap will continue to grow in popularity, but price competition will be fierce
  • Small retailers will increasingly offer e-commerce
CATEGORY DATA
  • Table 33 Sales of Bath and Shower by Category: Value 2019-2024
  • Table 34 Sales of Bath and Shower by Category: % Value Growth 2019-2024
  • Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
  • Table 36 NBO Company Shares of Bath and Shower: % Value 2020-2024
  • Table 37 LBN Brand Shares of Bath and Shower: % Value 2021-2024
  • Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
  • Table 39 Forecast Sales of Bath and Shower by Category: Value 2024-2029
  • Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
  • Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
COLOUR COSMETICS IN COSTA RICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Wellness a growing focus for new product launches
Mercorica SA and Coamesa SA gain ground on leader Corporación Belcorp de Costa Rica SA
  • Supermarkets and health and beauty specialists dominate distribution
PROSPECTS AND OPPORTUNITIES
  • Skinification to underpin modest retail constant value sales growth
  • Cheap products of unknown origin and contraband will continue to undermine demand for licit offerings
  • Multifunctional products will become more popular
CATEGORY DATA
  • Table 42 Sales of Colour Cosmetics by Category: Value 2019-2024
  • Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
  • Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
  • Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
  • Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
  • Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
  • Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2024-2029
DEODORANTS IN COSTA RICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Deodorant sprays gain ground on sticks
  • International brands dominate
  • Competitive pricing and convenience make supermarkets the key distribution channel
PROSPECTS AND OPPORTUNITIES
  • Growth in retail constant value sales will continue to slow
  • Innovation will largely be limited to new scents
  • Grocery retail chains will continue to dominate e-commerce
CATEGORY DATA
  • Table 51 Sales of Deodorants by Category: Value 2019-2024
  • Table 52 Sales of Deodorants by Category: % Value Growth 2019-2024
  • Table 53 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
  • Table 54 NBO Company Shares of Deodorants: % Value 2020-2024
  • Table 55 LBN Brand Shares of Deodorants: % Value 2021-2024
  • Table 56 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
  • Table 57 Forecast Sales of Deodorants by Category: Value 2024-2029
  • Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
  • Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
DEPILATORIES IN COSTA RICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Women’s razors and blades remain dominant
  • Proctor and Gamble’s Gillette Venus the leading brand
  • Supermarkets continue to be an important channel for depilatories
PROSPECTS AND OPPORTUNITIES
  • New product launches will support moderate growth in retail constant value sales
  • Word-of-mouth could help more specialized products gain traction
  • Smaller retailers will embrace e-commerce
CATEGORY DATA
  • Table 60 Sales of Depilatories by Category: Value 2019-2024
  • Table 61 Sales of Depilatories by Category: % Value Growth 2019-2024
  • Table 62 NBO Company Shares of Depilatories: % Value 2020-2024
  • Table 63 LBN Brand Shares of Depilatories: % Value 2021-2024
  • Table 64 Forecast Sales of Depilatories by Category: Value 2024-2029
  • Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
FRAGRANCES IN COSTA RICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Premium fragrances continue to grow in popularity
  • Leader Corporación Belcorp de Costa Rica SA particularly strong in direct selling
  • Direct selling losing ground to beauty specialists, supermarkets and e-commerce
PROSPECTS AND OPPORTUNITIES
  • Premium offerings will continue to gain ground
  • Niche fragrances will grow in popularity
  • Direct sellers will add e-commerce
CATEGORY DATA
  • Table 66 Sales of Fragrances by Category: Value 2019-2024
  • Table 67 Sales of Fragrances by Category: % Value Growth 2019-2024
  • Table 68 NBO Company Shares of Fragrances: % Value 2020-2024
  • Table 69 LBN Brand Shares of Fragrances: % Value 2021-2024
  • Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
  • Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
  • Table 72 Forecast Sales of Fragrances by Category: Value 2024-2029
  • Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
HAIR CARE IN COSTA RICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Premium brands continue to recoup pandemic losses
  • Regular new product launches help Procter & Gamble Interamericas de Costa Rica stay on top
  • Supermarkets remain the leading distribution channel, but e-commerce is expanding
PROSPECTS AND OPPORTUNITIES
  • Skinification will boost retail constant value sales
  • A growing number of older consumers will embrace their grey hair
  • Mass brands will continue to draw inspiration from premium offerings
CATEGORY DATA
  • Table 74 Sales of Hair Care by Category: Value 2019-2024
  • Table 75 Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 76 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
  • Table 77 NBO Company Shares of Hair Care: % Value 2020-2024
  • Table 78 LBN Brand Shares of Hair Care: % Value 2021-2024
  • Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
  • Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
  • Table 81 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
  • Table 82 Forecast Sales of Hair Care by Category: Value 2024-2029
  • Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
  • Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
MEN'S GROOMING IN COSTA RICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Deflation weighs on retail current value sales growth
  • Procter & Gamble Interamericas de Costa Rica’s Gillette brand continues to give it an edge
  • Supermarkets go from strength to strength
PROSPECTS AND OPPORTUNITIES
  • Demand growth will be muted
  • Multifunctional offerings will proliferate
  • E-commerce will continue to grow in importance
CATEGORY DATA
  • Table 85 Sales of Men’s Grooming by Category: Value 2019-2024
  • Table 86 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
  • Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
  • Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
  • Table 89 NBO Company Shares of Men’s Grooming: % Value 2020-2024
  • Table 90 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
  • Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
  • Table 92 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
  • Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
ORAL CARE IN COSTA RICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Increased consumer awareness and new product launches support sales growth
  • Colgate-Palmolive SA de CV remains dominant
  • Led by supermarkets, grocery retailers continue to dominate distribution
PROSPECTS AND OPPORTUNITIES
  • Increased awareness of the importance of oral care with underpin growth
  • Clean-label toothpaste will grow in popularity among more affluent local consumers
  • Innovation will focus on personalisation and multifunctionality
CATEGORY DATA
  • Table 94 Sales of Oral Care by Category: Value 2019-2024
  • Table 95 Sales of Oral Care by Category: % Value Growth 2019-2024
  • Table 96 Sales of Toothbrushes by Category: Value 2019-2024
  • Table 97 Sales of Toothbrushes by Category: % Value Growth 2019-2024
  • Table 98 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
  • Table 99 NBO Company Shares of Oral Care: % Value 2020-2024
  • Table 100 LBN Brand Shares of Oral Care: % Value 2021-2024
  • Table 101 Forecast Sales of Oral Care by Category: Value 2024-2029
  • Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
  • Table 103 Forecast Sales of Toothbrushes by Category: Value 2024-2029
  • Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
SKIN CARE IN COSTA RICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Skin care increasingly perceived as part of overall wellness
  • BDF Costa Rica SA continues to lead, but niche brands are growing in popularity
  • Supermarkets remain the leading distribution channel, but e-commerce is gaining ground
PROSPECTS AND OPPORTUNITIES
  • Increased consumer knowledge will support moderate demand growth
  • Manufacturers will launch more multifunctional products
  • Dermocosmetic brands will move towards the mainstream
CATEGORY DATA
  • Table 105 Sales of Skin Care by Category: Value 2019-2024
  • Table 106 Sales of Skin Care by Category: % Value Growth 2019-2024
  • Table 107 NBO Company Shares of Skin Care: % Value 2020-2024
  • Table 108 LBN Brand Shares of Skin Care: % Value 2021-2024
  • Table 109 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
  • Table 110 Forecast Sales of Skin Care by Category: Value 2024-2029
  • Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE IN COSTA RICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Increased tourism underpins demand growth
  • Feduro Costa Rica SA remains leading player with internationally well-known brands
  • Supermarkets remain the leading distribution channel, but e-commerce is growing in importance
PROSPECTS AND OPPORTUNITIES
  • As demand matures, sun care growth will slow
  • Manufacturers will continue to launch new formulas and formats
  • Small grocery retailers will grow in importance as a distribution channel
CATEGORY DATA
  • Table 112 Sales of Sun Care by Category: Value 2019-2024
  • Table 113 Sales of Sun Care by Category: % Value Growth 2019-2024
  • Table 114 Sales of Sun Care by Premium vs Mass: % Value 2019-2024
  • Table 115 NBO Company Shares of Sun Care: % Value 2020-2024
  • Table 116 LBN Brand Shares of Sun Care: % Value 2021-2024
  • Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
  • Table 118 Forecast Sales of Sun Care by Category: Value 2024-2029
  • Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029