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Mass Beauty and Personal Care in Kazakhstan

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    Report

  • 22 Pages
  • June 2022
  • Region: Kazakhstan
  • Euromonitor International
  • ID: 4541540
In 2021, COVID-19 continued to influence everyday life in Kazakhstan, with some pandemic-related restrictions continuing and altering consumer behaviour. Consumers became more health cautious, leading them to pay more attention to product labels and become more educated about ingredients in their favourite beauty and personal care products.

The Mass Beauty and Personal Care in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances , Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

MASS BEAUTY AND PERSONAL CARE IN KAZAKHSTANKEY DATA FINDINGS
2020 IMPACT
  • Mass beauty and personal care driven by demand for essential personal care products
  • Direct sellers pioneering phygital experience with their customers
  • Leading mass players secure their positions in 2020

RECOVERY AND OPPORTUNITIES
  • Mass fragrances and mass colour cosmetics will be slowest to recover
  • New consumer trends in mass beauty and personal care
  • Digitalisation of mass beauty and personal care

CATEGORY DATA
  • Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
  • Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
  • Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
  • Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
  • Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

BEAUTY AND PERSONAL CARE IN KAZAKHSTAN
EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Multinational companies reinforce their leadership positions by successfully anticipating the new consumer demands in the pandemic
  • Retailing shift
  • What next for beauty and personal care?

MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 12 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources