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Beauty and Personal Care in Kazakhstan

  • ID: 2638985
  • Report
  • Region: Kazakhstan
  • 94 pages
  • Euromonitor International
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In 2018, beauty and personal care recorded a positive performance in both volume and current value terms in Kazakhstan. In 2018, it was noticed that consumers more readily spent money than in 2017. Even though people still tended to save money, searching for discounts and beneficial price offers, in 2018 consumers’ purchasing power strengthened.

The author's Beauty and Personal Care in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Beauty and Personal Care in Kazakhstan

List of Contents and Tables
Executive Summary
A Positive Performance for Beauty and Personal Care in 2018
Continuous Growth in Interest in Natural, Eco-positioned Products
the Strong Prevalence of International Companies and Their Innovations
Modern Grocery Retailers Support Manufacturers in New Product Developments
Digitalisation Is One of the Main Tools for Progress and Expansion in Kazakhstan
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Consumers Become Even More Selective
the Gradual Improvement of Economic Conditions Supports Value Growth
Distribution Channels Remain Concentrated
Competitive Landscape
International Brands Dominate Baby and Child-specific Products
Only A Few Brands Enter Baby and Child-specific Products in 2018
Growing Demand for Products That Offer Innovation and Added-value
Category Data
Table 10 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
More Men Purchase Their Own Bath and Shower Products
the Continued Popularity of Large, Family-size Packs in Bath and Shower
Scent and Moisturisation Are Important Factors in Consumers' Choices
Competitive Landscape
Stronger Activity in Bar Soap
the Strong Development of Mass Brands
the Rising Popularity of Modern Grocery Retailers Drives Growth
Category Data
Table 20 Sales of Bath and Shower by Category: Value 2013-2018
Table 21 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 23 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 24 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 26 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
More Attention Paid To Colour Cosmetics Designed for the Eyebrows
the Selfie Culture Contributes To the Ongoing Interest in Colour Cosmetics
Colour Cosmetics With Skin Care and Sun Care Properties
Competitive Landscape
the Emergence of Bobbi Brown
the Continued Dominance of International Manufacturers
An Opportunity for Masstige Colour Cosmetics Over the Forecast Period
Category Data
Table 29 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 34 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 35 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 36 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 37 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
the Development of Deodorants As Competitors To Fragrances
Growing Demand for Deodorants With A Natural Positioning
Competitive Landscape
Consumers Favour International Brands of Deodorants
No Changes in the Leading Distribution Channels
A Moderate Performance in Terms of New Product Developments
Category Data
Table 38 Sales of Deodorants by Category: Value 2013-2018
Table 39 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 40 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 41 NBO Company Shares of Deodorants: % Value 2014-2018
Table 42 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 43 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 44 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 45 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 46 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
the Same Claims and No Ingredient Innovations
Beauty Salons Are A Barrier To the Development of Depilatories
the Growing Number of Employed Women Supports Sales of Depilatories
Competitive Landscape
the Increasing Popularity of Low-end Brands
International Brands Continue To Dominate Depilatories
the Increasing Presence of the Cliven Brand
Category Data
Table 47 Sales of Depilatories by Category: Value 2013-2018
Table 48 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 49 NBO Company Shares of Depilatories: % Value 2014-2018
Table 50 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 51 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 52 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Headlines
Prospects
Fragrances Leads Sales in Overall Beauty and Personal Care
the Development of Niche Brands That Offer Exclusive Scents and Personalisation
Opportunities for Products With A Green, Eco Or Organic Product Positioning
Competitive Landscape
Opportunities in Mass Unisex Fragrances
Frequent Promotions and Discounts in Beauty Specialist Retailers
Manufacturers of Fragrances Constantly Advertise
Category Data
Table 53 Sales of Fragrances by Category: Value 2013-2018
Table 54 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Fragrances: % Value 2014-2018
Table 56 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 57 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 58 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 59 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 60 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Headlines
Prospects
A Health-aligned Product Positioning Is On-trend
the Positive Outlook for Hair Care Is Derived From the Economic Improvement
Modern Lifestyles Contribute To Growing Demand
Competitive Landscape
Multinational Brands Remain the Leaders in Hair Care
the Continuous Development of New Product Launches and Innovations
Modern Grocery Retailers Support Sales of Hair Care Products
Category Data
Table 61 Sales of Hair Care by Category: Value 2013-2018
Table 62 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 63 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 64 NBO Company Shares of Hair Care: % Value 2014-2018
Table 65 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 66 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 67 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 68 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 69 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 70 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 71 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
the Growing Popularity of Barber Shops and Beards Has A Negative Impact
A Natural and Organic Product Positioning Is An Opportunity for Future Growth
Population Growth and Real GDP Increase Support Growth
Competitive Landscape
Increasing Demand for Economy Brands
Active New Product Developments
the Procter & Gamble Co Remains the Leading Player
Category Data
Table 72 Sales of Men's Grooming by Category: Value 2013-2018
Table 73 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 74 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 75 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 76 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 77 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 78 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 79 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 80 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Headlines
Prospects
the Opportunity for Premiumisation in Oral Care
Increasing Demand for Oral Care Products With A Natural Positioning
Growing Awareness of Preventing Oral Health Problems
Competitive Landscape
Multinational Companies Dominate Oral Care
the Emergence of New Product Developments
Discounts and Promotional Activities Are Essential
Category Data
Table 81 Sales of Oral Care by Category: Value 2013-2018
Table 82 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 83 Sales of Toothbrushes by Category: Value 2013-2018
Table 84 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 85 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 86 NBO Company Shares of Oral Care: % Value 2014-2018
Table 87 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 88 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 89 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 90 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 91 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Headlines
Prospects
Understanding of Step-by-step Skin Care Grows
Face Masks and Anti-agers See the Fastest Growth
Consumers Become More Careful About Skin Care Ingredients
Competitive Landscape
Skin Care Is A Focus for Development and Growth
the Rising Popularity of Korean Brands
New Product Launches and Innovations
Category Data
Table 92 Sales of Skin Care by Category: Value 2013-2018
Table 93 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 94 NBO Company Shares of Skin Care: % Value 2014-2018
Table 95 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 96 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 97 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 98 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Sun Care Products Are Considered Good for Preventing Skin Cancer
Economic Conditions Will Support the Development of Sun Care
Growing Demand for Sun Care Products With Multifunctional Properties
Competitive Landscape
Strengthening Portfolios of the Libre Derm, Corine De Pharm and Cliven Brands
Beiersdorf With Its Nivea Brand Remains the Leading Player
Category Data
Table 99 Sales of Sun Care by Category: Value 2013-2018
Table 100 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 101 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 102 NBO Company Shares of Sun Care: % Value 2014-2018
Table 103 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 104 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 105 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 106 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 107 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Improved Economic Conditions Contribute To the Growth of Premium Brands
the Growing Availability of Premium Brands
the Growing Financial Independence of Women Has A Positive Impact
Competitive Landscape
the Emergence of Kiehl's in 2019
International Brands Remain Dominant
Consumers Are More Brand-loyal in Premium Beauty and Personal Care
Category Data
Table 108 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 109 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 110 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 111 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Become Less Brand-loyal
Modern Grocery Retailers Supports Mass Beauty and Personal Care
Mass Brands Help New Categories To Penetrate the Market
Competitive Landscape
the Active Emergence of New Product Developments
International Companies Continue To Lead Mass Beauty and Personal Care
the Good Performance of Direct Sellers
Category Data
Table 114 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 115 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 116 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 117 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 118 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 119 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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