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Beauty and Personal Care in Kazakhstan

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    Report

  • 106 Pages
  • May 2023
  • Region: Kazakhstan
  • Euromonitor International
  • ID: 2638985
Beauty and personal care showed robust growth in 2022 facilitated by the removal of quarantine restrictions from March 18, 2022. The strongest growth came from colour cosmetics as mask-wearing was no longer required and socialising began to recover well. The majority of beauty and personal care products sold in Kazakhstan are imported (a high proportion from Russia) with only 10% of products produced locally. The start of the war in Ukraine resulted in sanctions against Russian firms and the wit...

The Beauty and Personal Care in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

BEAUTY AND PERSONAL CARE IN KAZAKHSTAN
EXECUTIVE SUMMARY
  • Beauty and personal care increased in 2022
  • 2022 trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN KAZAKHSTAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Mass beauty and personal remains a vital segment but premium segment gains traction
  • Consumers focus on mass skin care
  • International players take lead in mass segment
PROSPECTS AND OPPORTUNITIES
  • Mass beauty and personal care faces moderate growth
  • Beauty specialists set to challenge main distribution outlets
  • E-commerce is key growth area
CATEGORY DATA
  • Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
  • Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
  • Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN KAZAKHSTAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Premium beauty and personal care enjoys strong rebound
  • Young urban women are key target audience
  • L’Oréal Kazakhstan TOO is a leader of the market
PROSPECTS AND OPPORTUNITIES
  • Healthy outlook ahead for premium segment
  • Affluent women unwilling to cut back on beauty regimes
  • E-commerce faces promising growth
CATEGORY DATA
  • Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
  • Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
  • Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN KAZAKHSTAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Slight rise in birth rate and growing parental awareness drives demand
  • Parents seek more sophisticated products for babies/children
  • Johnson & Johnson Inc is leader in baby and child-specific products
PROSPECTS AND OPPORTUNITIES
  • Caring for the health of children's skin will drive sales momentum
  • Widespread use of baby wipes will drive category growth
  • E-commerce faces solid growth prospects
CATEGORY DATA
  • Table 109 Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 110 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 111 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
  • Table 112 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
  • Table 113 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
  • Table 114 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
  • Table 115 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
  • Table 116 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
  • Table 117 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
  • Table 118 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN KAZAKHSTAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Body wash/shower gel sees growing sales amid higher inflation
  • Bar soap remains firm favourite
  • Colgate-Palmolive Kazakhstan TOO
PROSPECTS AND OPPORTUNITIES
  • Body wash/shower gel will gain new audiences
  • Disinfecting properties of bar soap and liquid soap will negatively affect hand sanitisers
  • Increased awareness of intimate wipes to drive category growth
CATEGORY DATA
  • Table 100 Sales of Bath and Shower by Category: Value 2017-2022
  • Table 101 Sales of Bath and Shower by Category: % Value Growth 2017-2022
  • Table 102 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
  • Table 103 NBO Company Shares of Bath and Shower: % Value 2018-2022
  • Table 104 LBN Brand Shares of Bath and Shower: % Value 2019-2022
  • Table 105 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
  • Table 106 Forecast Sales of Bath and Shower by Category: Value 2022-2027
  • Table 107 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
  • Table 108 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN KAZAKHSTAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Abolition of mask-wearing restrictions supports development of colour cosmetics
  • Facial make-up with added benefits drives demand for BB/CC creams
  • L’Oréal Kazakhstan holds strong lead in colour cosmetics
PROSPECTS AND OPPORTUNITIES
  • Return to normal lifestyles will lead to a recovery in lip products
BB/CC creams face promising outlook
  • Nail products lose appeal as consumers visit beauty salons
CATEGORY DATA
  • Table 91 Sales of Colour Cosmetics by Category: Value 2017-2022
  • Table 92 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
  • Table 93 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
  • Table 94 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
  • Table 95 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
  • Table 96 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
  • Table 97 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
  • Table 98 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
  • Table 99 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
DEODORANTS IN KAZAKHSTAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Stable consumer demand amid price inflation
  • Deodorant sprays enjoys strongest demand levels
  • Beiersdorf Kazakhstan TOO is a leader of the market
PROSPECTS AND OPPORTUNITIES
  • Deodorant sprays will remain core product
  • Stick formats face growth as consumers look for convenience
  • Deodorant creams to lose ground
CATEGORY DATA
  • Table 82 Sales of Deodorants by Category: Value 2017-2022
  • Table 83 Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 84 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
  • Table 85 NBO Company Shares of Deodorants: % Value 2018-2022
  • Table 86 LBN Brand Shares of Deodorants: % Value 2019-2022
  • Table 87 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
  • Table 88 Forecast Sales of Deodorants by Category: Value 2022-2027
  • Table 89 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
  • Table 90 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN KAZAKHSTAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Salon hair removal treatments negatively impact category
  • Improvement of women's razors and blades positively affects sales
  • Procter & Gamble Co remains leader of depilatories
PROSPECTS AND OPPORTUNITIES
  • Weaker outlook ahead for depilatories
  • Women's pre-shave faces sharpest decline
  • System refill blades will take largest retail volume share
CATEGORY DATA
  • Table 76 Sales of Depilatories by Category: Value 2017-2022
  • Table 77 Sales of Depilatories by Category: % Value Growth 2017-2022
  • Table 78 NBO Company Shares of Depilatories: % Value 2018-2022
  • Table 79 LBN Brand Shares of Depilatories: % Value 2019-2022
  • Table 80 Forecast Sales of Depilatories by Category: Value 2022-2027
  • Table 81 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN KAZAKHSTAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Premium fragrances enjoy strong demand
  • Mass fragrances benefit from female desire for multiple fragrances
  • Mary Kay (Kazakhstan) Inc leads in fragrances
PROSPECTS AND OPPORTUNITIES
  • Buoyant performance for fragrances lies ahead
  • Premium unisex fragrances show great potential
  • Premium fragrances set to gain further share
CATEGORY DATA
  • Table 22 Sales of Fragrances by Category: Value 2017-2022
  • Table 23 Sales of Fragrances by Category: % Value Growth 2017-2022
  • Table 24 NBO Company Shares of Fragrances: % Value 2018-2022
  • Table 25 LBN Brand Shares of Fragrances: % Value 2019-2022
  • Table 26 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
  • Table 27 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
  • Table 28 Forecast Sales of Fragrances by Category: Value 2022-2027
  • Table 29 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN KAZAKHSTAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • 2-in-1 formats lose out to standard shampoos
  • Conditioners and treatments promote healthy hair
  • Procter & Gamble Co remains firm lead in hair care
PROSPECTS AND OPPORTUNITIES
  • Desire for healthy hair to drive sales momentum
  • Salon professional hair care faces healthy growth
  • Supermarkets will remain the leading distribution channel
CATEGORY DATA
  • Table 30 Sales of Hair Care by Category: Value 2017-2022
  • Table 31 Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 32 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
  • Table 33 NBO Company Shares of Hair Care: % Value 2018-2022
  • Table 34 LBN Brand Shares of Hair Care: % Value 2019-2022
  • Table 35 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
  • Table 36 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
  • Table 37 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
  • Table 38 Forecast Sales of Hair Care by Category: Value 2022-2027
  • Table 39 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
  • Table 40 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN KAZAKHSTAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Skin health care promotes
  • Men's pre-shave - the most frequently bought item
  • Procter & Gamble Co leads in men’s grooming
PROSPECTS AND OPPORTUNITIES
  • Stronger interest in health and appearance to support men’s grooming
  • Body care expected to increase share amid focus on physique
  • E-commerce faces robust growth
CATEGORY DATA
  • Table 41 Sales of Men’s Grooming by Category: Value 2017-2022
  • Table 42 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
  • Table 43 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
  • Table 44 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
  • Table 45 NBO Company Shares of Men’s Grooming: % Value 2018-2022
  • Table 46 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
  • Table 47 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
  • Table 48 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
  • Table 49 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN KAZAKHSTAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Personal hygiene practices drive sales growth
  • Affordable prices and growing awareness develops sales of electric toothbrushes
  • Colgate-Palmolive Kazakhstan TOO maintains leadership position
PROSPECTS AND OPPORTUNITIES
  • Desire for a healthy smile will stimulate growth in oral care
  • Electric toothbrushes to gain popularity
  • Further diversity expected in toothpastes
CATEGORY DATA
  • Table 50 Sales of Oral Care by Category: Value 2017-2022
  • Table 51 Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 52 Sales of Toothbrushes by Category: Value 2017-2022
  • Table 53 Sales of Toothbrushes by Category: % Value Growth 2017-2022
  • Table 54 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
  • Table 55 NBO Company Shares of Oral Care: % Value 2018-2022
  • Table 56 LBN Brand Shares of Oral Care: % Value 2019-2022
  • Table 57 Forecast Sales of Oral Care by Category: Value 2022-2027
  • Table 58 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
  • Table 59 Forecast Sales of Toothbrushes by Category: Value 2022-2027
  • Table 60 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN KAZAKHSTAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Facial skin care shows further strength
  • Korean skin care gains popularity
  • L’Oréal Kazakhstan TOO leads in skin care
PROSPECTS AND OPPORTUNITIES
  • Face masks will continue to support growth of skin care category
  • Premium anti-agers are to gain popularity
  • Weak demand for premium skin care sets/kits
CATEGORY DATA
  • Table 61 Sales of Skin Care by Category: Value 2017-2022
  • Table 62 Sales of Skin Care by Category: % Value Growth 2017-2022
  • Table 63 NBO Company Shares of Skin Care: % Value 2018-2022
  • Table 64 LBN Brand Shares of Skin Care: % Value 2019-2022
  • Table 65 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
  • Table 66 Forecast Sales of Skin Care by Category: Value 2022-2027
  • Table 67 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN KAZAKHSTAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Sun care enjoys another promising year of recovery
  • Aftersun rebounds post-pandemic
  • Beiersdorf Kazakhstan TOO remains category leader
PROSPECTS AND OPPORTUNITIES
  • Awareness of sun care is on the rise
  • Price-conscious consumption will prevail in the first half of the forecast period
  • E-commerce stands to make gains in sun care
CATEGORY DATA
  • Table 68 Sales of Sun Care by Category: Value 2017-2022
  • Table 69 Sales of Sun Care by Category: % Value Growth 2017-2022
  • Table 70 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
  • Table 71 NBO Company Shares of Sun Care: % Value 2018-2022
  • Table 72 LBN Brand Shares of Sun Care: % Value 2019-2022
  • Table 73 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
  • Table 74 Forecast Sales of Sun Care by Category: Value 2022-2027
  • Table 75 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027