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Premium Beauty and Personal Care in Nigeria

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    Report

  • 25 Pages
  • June 2022
  • Region: Nigeria
  • Euromonitor International
  • ID: 4557828
Premium beauty and personal care products were negatively impacted by 2020 pandemic restrictions, with current value sales falling. Two factors contributed to the muted performance. With people going out less, products such as premium fragrances and premium colour cosmetics were negatively impacted. However, consumers were also increasingly price sensitive due the economic upheaval caused by the lockdowns. In 2021, with society opening up, the situation improved, with value growth up.

The Premium Beauty and Personal Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances , Premium Hair Care, Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Premium Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • Home seclusion trend and rising price sensitivity reduce demand for premium beauty and personal care
  • Premium fragrances remains dominant, impacted by home confinement and closure of specialist retailers
  • Highly fragmented competitive landscape but Estée Lauder retains overall leadership due to strength in premium fragrances

RECOVERY AND OPPORTUNITIES
  • Despite more positive outlook, premium segment will struggle to fully recover by 2025
  • Women will remain key drivers of premium beauty and personal care
  • Premium brands likely to expand distribution and strengthen digital marketing

CATEGORY DATA
  • Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
  • Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
  • Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
  • Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 12 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources