Premium Beauty and Personal Care in Nigeria

Premium beauty and personal care products were negatively impacted by 2020 pandemic restrictions, with current value sales falling. Two factors contributed to the muted performance. With people going out less, products such as premium fragrances and premium colour cosmetics were negatively impacted. However, consumers were also increasingly price sensitive due the economic upheaval caused by the lockdowns. In 2021, with society opening up, the situation improved, with value growth up.

The Premium Beauty and Personal Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances , Premium Hair Care, Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Premium Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.