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Premium Beauty and Personal Care in Nigeria

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    Report

  • 22 Pages
  • May 2024
  • Region: Nigeria
  • Euromonitor International
  • ID: 4557828
Premium beauty and personal care in Nigeria saw strong retail current value growth in 2023. However, all categories struggled in retail volume terms due to poor economic conditions, particularly the effects of high inflation on prices and consumer spending power. Moreover, most categories of premium beauty and personal care are quite niche in Nigeria. As consumers focused on essentials and spending on luxuries reduced or was eschewed, retail volume demand was negatively impacted.

The Premium Beauty and Personal Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Premium Beauty and Personal Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Poor economic conditions weaken the demand for premium beauty and personal care in 2023
  • Colour cosmetics and anti-agers see premium brands retain consumer loyalty
  • Premium fragrances struggle to win over consumers in 2023 due to sharp price increases amid inflationary pressure
PROSPECTS AND OPPORTUNITIES
  • Economic rebound to spur a better performance in premium beauty and personal care over the forecast period
  • Premium fragrances to recover well as consumer disposable incomes improve
  • Colour cosmetics and skin care to leverage high offer of premium brands
CATEGORY DATA
  • Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
  • Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
  • Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
  • Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
  • Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN NIGERIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources