Premium Beauty and Personal Care in Nigeria

Premium beauty and personal care saw double-digit current value growth in Nigeria in 2024 driven by rising prices. Premium beauty and personal care was negatively impacted by a poor economy, particularly a very inflationary environment, which strongly limited consumer spending power. While value sales increased on the back of rising unit prices, volume sales across all categories declined, and the value growth was lower than the rate of inflation.

The Premium Beauty and Personal Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Premium Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.