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Premium Beauty and Personal Care in Taiwan

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    Report

  • 23 Pages
  • June 2023
  • Region: Taiwan
  • Euromonitor International
  • ID: 4576135
Premium beauty and personal care experienced a recession at the beginning of 2022, but was able to recover to see higher current value growth than in 2021 in the year overall, driven by the removal of the requirement to wear a face mask as COVID-19 eased. As consumers were able to show their faces again, sales of premium colour cosmetics started to rise at the end of the year, and premium skin care also saw growth, especially in department stores.

The analyst's Premium Beauty and Personal Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product Coverage:
Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Premium Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

PREMIUM BEAUTY AND PERSONAL CARE IN TAIWANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Premium beauty and personal care sees faster value growth, driven by removal of face mask policy and revenge shopping
  • SK-II maintains the top spot, while Lancôme shows significant growth
  • Players leverage micro-influencers to increase local relevance
PROSPECTS AND OPPORTUNITIES
  • Premium brands will continue to attract attention amidst lasting pandemic-driven changes in behaviour
  • Premium skin care expected to continue its growth as consumers focus on health and wellness
  • High-performance skin care brands will meet consumers’ demand for effective products
CATEGORY DATA
  • Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
  • Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
  • Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
  • Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN TAIWAN
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources