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Mass Beauty and Personal Care in Taiwan

  • ID: 4576137
  • Report
  • June 2019
  • Region: Taiwan
  • 19 pages
  • Euromonitor International
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In 2017, the decline in the number of Chinese tourists to the country had a negative impact on sales of mass skin care, especially local brands such as Dr. Morita, My Scheming and Dr Wu. As Chinese tourists have previously been in the habit of frequenting drugstores/parapharmacies, such as Watsons or Cosmed to buy face masks to take back to China, Dr. Morita and My Scheming were the most heavily impacted by their lower numbers.

The author's Mass Beauty and Personal Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Mass Beauty and Personal Care in Taiwan

List of Contents and Tables
Headlines
Prospects
Mass Skin Care Recovers From Decreasing Chinese Tourist Numbers
Continuous Product Innovation in Mass Face Masks
Marginal Growth for Mass Beauty and Personal Care Despite Necessity Status
Competitive Landscape
Unilever Remains the Leading Player in Mass Beauty and Personal Care
Japanese Brands Supported by Travel and Blogger Recommendations Enter Taiwan
With A Few Exceptions, Mass Brands Predominate in 2018
Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Executive Summary
Slowdown in Value Growth Due To Sluggishness in Colour Cosmetics
Premiumisation Apparent in Some Beauty and Personal Care Categories
Global Multinationals L'oréal and Procter & Gamble Maintain Industry Lead
Increasing Consumer Sophistication Seen in Several New Launches
Positive Growth Is Set for Forecast Period
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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