Mass Beauty and Personal Care in Taiwan

  • ID: 4576137
  • Report
  • Region: Taiwan
  • 19 pages
  • Euromonitor International
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With demand for many of the most important mass beauty and personal care products already quite mature, there remains relatively little room for further sales growth. Population growth in Taiwan is set to be moderate during the forecast period, the result of the country’s low birth rate and limited immigration, and this makes it difficult for manufacturers to generate sales growth in categories which are already considered essential products for everyday use.

The Mass Beauty and Personal Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Sets/Kits, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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MASS BEAUTY AND PERSONAL CARE IN TAIWAN

Headlines
Prospects
Moderate Growth Set To Be Seen During the Forecast Period
Mass Baby and Child-specific Products Slated for Particularly Strong Growth
Mass Colour Cosmetics To Benefit From Rising Demand Among Younger Consumers
Competitive Landscape
Unilever Heads A Highly Competitive and Fragmented Field
Global Players Remain on Top of the Category
Private Label Remains A Marginal Presence

Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Executive Summary
Consistent Positive Growth Registered in Beauty and Personal Care in 2017
Natural Products Become More Popular in Skin Care and Colour Cosmetics
Major International Players Continue To Lead Sales
South Korean Brands Remain at the Forefront of New Product Development
Growth Set To Accelerate Over the Forecast Period

Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
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