Mass Beauty and Personal Care in Taiwan

Value sales of mass beauty and personal care rose at a steady but slower pace over 2024. Most mass skin care and colour cosmetics are purchased from Cosmed and Watsons, due to the high frequency of promotions and price discounts available. However, consumers have become fatigued by the high level of promotions, and many were less inclined to stock up in advance. This behaviour was also evident in retail e-commerce.

The Mass Beauty and Personal Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mass Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.