4 Premium Insights
4.1 AR in Retail Market, 2018-2023 (USD Billion)
4.2 AR in Retail Market in APAC
4.3 AR in Retail Market: Developed vs Developing Markets, 2018 and 2023 (USD Million)
4.4 APAC Expected to Grow at Highest CAGR Between 2018 and 2023 in AR in Retail Market
4.5 AR in Retail Market, By Application (USD Million)
4.6 AR in Retail Market, By Device Type
6 Augmented Reality in Retail Market, By Technology
6.1 Introduction
6.2 Augmented Reality Technology
6.2.1 Marker-Based Augmented Reality
6.2.1.1 Passive Marker
6.2.1.2 Active Marker
6.2.1.3 Marker-Based AR Use Cases
6.2.2 Markerless Augmented Reality
6.2.2.1 Model-Based Tracking
6.2.2.2 Image-Based Processing
6.2.2.3 Markerless AR Use Cases
7 Augmented Reality in Retail Market, By Offering
7.1 Introduction
7.1.1 Hardware
7.1.1.1 Displays and Projectors
7.1.1.2 Sensors
7.1.1.2.1 Accelerometers
7.1.1.2.2 Gyroscopes
7.1.1.2.3 Magnetometers
7.1.1.2.4 Proximity Sensors
7.1.1.3 Semiconductor Components
7.1.1.3.1 Controllers and Processors
7.1.1.3.2 Integrated Circuits
7.1.1.4 Cameras
7.1.1.5 Others
7.2 Software & Services
7.2.1 Introduction
7.2.2 Software Development Kits and Apps
7.2.3 Services
7.2.4 AR Software Functions
7.2.4.1 AR Remote Collaboration
7.2.4.2 Workflow Optimization
7.2.4.3 Documentation
7.2.4.4 Visualization
7.2.4.5 3d Modeling
7.2.4.6 Navigation
8 Augmented Reality in Retail Market, By Device Type
8.1 Introduction
8.2 Augmented Reality Devices
8.2.1 Head-Mounted Displays
8.2.1.1 AR Smart Glasses
8.2.2 Smart AR Mirrors
8.2.3 Handheld Devices
9 Augmented Reality in Retail Market, By Application
9.1 Introduction
9.2 Try-On Solutions
9.3 Planning & Designing
9.4 Advertising & Marketing
9.5 Information Systems
10 Augmented Reality in Retail Market, By Retail Type
10.1 Introduction
10.2 Furniture & Lighting
10.2.1 Use Cases in Furniture & Lighting
10.2.1.1 IKEA Develops AR App to Make Furnishing Easier
10.2.1.2 Wayfair Uses AR to Gain Business Benefits
10.3 Beauty & Cosmetics
10.3.1 Use Cases in Beauty & Cosmetics
10.3.1.1 L’oreal Buys Modiface to Strengthen Their Digital Strategy
10.3.1.2 Sephora Uses AR in Its Virtual Try-On Makeup Solution
10.4 Apparel Fitting
10.4.1 Use Cases in Apparel Fitting
10.4.1.1 Zara Enhances Shopping Experience Using Ar
10.4.1.2 Uniqlo Uses Smart AR Mirror
10.5 Jewelry
10.5.1 Use Cases in Jewelry
10.5.1.1 Swarovski Partnered With Perfect Corp. to Introduce AR Filters
10.5.1.2 De Beers Used AR to Market Its Forevermark Diamond Brand
10.6 Grocery Shopping
10.6.1 Use Cases in Grocery Shopping
10.6.1.1 Coop Italia Unveiled “Supermarket of the Future”
10.6.1.2 China’s Largest Online Grocery Store Yihaodian Uses Ar
10.7 Footwear
10.7.1 Use Cases in Footwear
10.7.1.1 Converse Made Shopping Simple With Its App
10.7.1.2 Nike Used AR to Sell Its Products
10.8 Others
10.8.1 Use Cases in Other Retail Types
10.8.1.1 Ray-Ban Used Smart AR Mirror to Virtually Try Glasses
10.8.1.2 Dulux Helps Previsualize Walls With Ar
10.8.1.3 Bmw Creates Visualizer App to Showcase Cars
11 Augmented Reality in Retail Market, Geographical Analysis
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada & Mexico
11.3 Europe
11.3.1 Germany
11.3.2 France
11.3.3 UK
11.3.4 Rest of Europe
11.4 APAC
11.4.1 China
11.4.2 Japan
11.4.3 South Korea
11.4.4 Rest of APAC
11.5 RoW
11.5.1 Middle East & Africa
11.5.2 South America
12 Competitive Landscape
12.1 Introduction
12.2 Ranking for AR in Retail Market Players
12.2.1 Product Launches & Developments
12.2.2 Partnerships
12.2.3 Agreements, Collaborations, & Capital Funding
12.2.4 Acquisitions & Expansions
List of Tables
Table 1 AR in Retail Market, By Offering, 2015-2023 (USD Million)
Table 2 AR in Retail Market, Hardware, 2015-2023 (USD Million)
Table 3 AR in Retail Market for Software, By Application, 2015-2023 (USD Million)
Table 4 AR in Retail Market, By Device Type, 2015-2023 (USD Million)
Table 5 AR in Retail Market, By Device Type, 2015-2023 (Thousand Units)
Table 6 AR in Retail Market for Hmds, By Application, 2015-2023 (USD Million)
Table 7 AR in Retail Market for Smart AR Mirror, By Application, 2015-2023 (USD Million)
Table 8 AR in Retail Market for Handheld Devices, By Application, 2015-2023 (USD Thousand)
Table 9 AR in Retail Market, By Application, 2015-2023 (USD Million)
Table 10 AR in Retail Market for Try-On Solutions, By Device Type, 2015-2023 (USD Thousand)
Table 11 AR in Retail Market for Try-On Solutions, By Retail Type, 2015-2023 (USD Million)
Table 12 AR in Retail Market for Planning & Designing, By Device Type, 2015-2023 (USD Thousand)
Table 13 AR in Retail Market for Planning & Designing, By Retail Type, 2015-2023 (USD Million)
Table 14 AR in Retail Market for Advertising & Marketing, By Device Type, 2015-2023 (USD Thousand)
Table 15 AR in Retail Market for Advertising & Marketing, By Retail Type, 2015-2023 (USD Million)
Table 16 AR in Retail Market for Information System, By Device Type, 2015-2023 (USD Thousand)
Table 17 AR in Retail Market for Information System, By Retail Type, 2015-2023 (USD Million)
Table 18 AR in Retail Market, By Retail Type, 2015-2023 (USD Million)
Table 19 AR in Retail Market for Furniture & Lighting, By Application, 2015-2023 (USD Million)
Table 20 AR in Retail Market for Furniture & Lighting, By Region, 2015-2023 (USD Million)
Table 21 AR in Retail Market for Furniture & Lighting in North America, By Country, 2015-2023 (USD Million)
Table 22 AR in Retail Market for Furniture & Lighting in Europe, By Country, 2015-2023 (USD Million)
Table 23 AR in Retail Market for Furniture & Lighting in APAC, By Country, 2015-2023 (USD Million)
Table 24 AR in Retail Market for Furniture & Lighting in RoW, By Country, 2015-2023 (USD Million)
Table 25 AR in Retail Market for Beauty & Cosmetics, By Application, 2015-2023 (USD Million)
Table 26 AR in Retail Market for Beauty & Cosmetics, By Region, 2015-2023 (USD Million)
Table 27 AR in Retail Market for Beauty & Cosmetics in North America, By Country, 2015-2023 (USD Million)
Table 28 AR in Retail Market for Beauty & Cosmetics in Europe, By Country, 2015-2023 (USD Million)
Table 29 AR in Retail Market for Beauty & Cosmetics in APAC, By Country, 2015-2023 (USD Million)
Table 30 AR in Retail Market for Beauty & Cosmetics in RoW, By Country, 2015-2023 (USD Million)
Table 31 AR in Retail Market for Apparel Fitting, By Application, 2015-2023 (USD Million)
Table 32 AR in Retail Market for Apparel Fitting, By Region, 2015-2023 (USD Million)
Table 33 AR in Retail Market for Apparel Fitting in North America, By Country, 2015-2023 (USD Million)
Table 34 AR in Retail Market for Apparel Fitting in Europe, By Country, 2015-2023 (USD Million)
Table 35 AR in Retail Market for Apparel Fitting in APAC, By Country, 2015-2023 (USD Million)
Table 36 AR in Retail Market for Apparel Fitting in RoW, By Country, 2015-2023 (USD Million)
Table 37 AR in Retail Market for Jewelry, By Application, 2015-2023 (USD Million)
Table 38 AR in Retail Market for Jewelry, By Region, 2015-2023 (USD Million)
Table 39 AR in Retail Market for Jewelry in North America, By Country, 2015-2023 (USD Million)
Table 40 AR in Retail Market for Jewelry in Europe, By Country, 2015-2023 (USD Million)
Table 41 AR in Retail Market for Jewelry in APAC, By Country, 2015-2023 (USD Million)
Table 42 AR in Retail Market for Jewelry in RoW, By Country, 2015-2023 (USD Million)
Table 43 AR in Retail Market for Grocery Shopping, By Application, 2015-2023 (USD Million)
Table 44 AR in Retail Market for Grocery Shopping, By Region, 2015-2023 (USD Million)
Table 45 AR in Retail Market for Grocery Shopping in North America, By Country, 2015-2023 (USD Million)
Table 46 AR in Retail Market for Grocery Shopping in Europe, By Country, 2015-2023 (USD Million)
Table 47 AR in Retail Market for Grocery Shopping in APAC, By Country, 2015-2023 (USD Million)
Table 48 AR in Retail Market for Grocery Shopping in RoW, By Country, 2015-2023 (USD Million)
Table 49 AR in Retail Market for Footwear, By Application, 2015-2023 (USD Million)
Table 50 AR in Retail Market for Footwear, By Region, 2015-2023 (USD Million)
Table 51 AR in Retail Market for Footwear in North America, By Country, 2015-2023 (USD Million)
Table 52 AR in Retail Market for Footwear in Europe, By Country, 2015-2023 (USD Million)
Table 53 AR in Retail Market for Footwear in APAC, By Country, 2015-2023 (USD Million)
Table 54 AR in Retail Market for Footwear in RoW, By Country, 2015-2023 (USD Million)
Table 55 AR in Retail Market for Other Retail Types, By Application, 2015-2023 (USD Million)
Table 56 AR in Retail Market for Other Retail Types, By Region, 2015-2023 (USD Million)
Table 57 AR in Retail Market for Other Retail Types in North America, By Country, 2015-2023 (USD Million)
Table 58 AR in Retail Market for Other Retail Types in Europe, By Country, 2015-2023 (USD Million)
Table 59 AR in Retail Market for Other Retail Types in APAC, By Country, 2015-2023 (USD Million)
Table 60 AR in Retail Market for Other Retail Types in RoW, By Country, 2015-2023 (USD Million)
Table 61 AR in Retail Market, By Region, 2015-2023 (USD Million)
Table 62 AR in Retail Market in North America, By Retail Type, 2015-2023 (USD Million)
Table 63 AR in Retail Market in North America, By Country, 2015-2023 (USD Million)
Table 64 AR in Retail Market in Europe, By Retail Type, 2015-2023 (USD Million)
Table 65 AR in Retail Market in Europe, By Country, 2015-2023 (USD Million)
Table 66 AR in Retail Market in APAC, By Retail Type, 2015-2023 (USD Million)
Table 67 AR in Retail Market in APAC, By Country, 2015-2023 (USD Million)
Table 68 AR in Retail Market in RoW, By Retail Type, 2015-2023 (USD Million)
Table 69 AR in Retail Market in RoW, By Country, 2015-2023 (USD Million)
Table 70 Ranking of Top 5 Players in AR in Retail Market
Table 71 Product Launches & Developments: AR in Retail Market, 2017
Table 72 Partnerships: AR in Retail Market, 2017-2018
Table 73 Agreements. Collaborations, & Capital Funding: AR in Retail, 2016-2018
Table 74 Acquisitions & Expansions: AR in Retail Market, 2015-2017
List of Figures
Figure 1 Market Segmentation
Figure 2 AR in Retail Market: Research Design
Figure 3 Bottom-Up Approach to Arrive at the Market Size
Figure 4 Top-Down Approach to Arrive at the Market Size
Figure 5 Data Triangulation Methodology
Figure 6 Assumptions of the Research Study
Figure 7 Augmented Reality in Retail Market, 2015-2023 (USD Billion)
Figure 8 AR in Retail Market, By Offering, 2018 vs 2023
Figure 9 Try-On Solution Application Expected to Witness Highest Growth in AR in Retail Market Between 2018 and 2023
Figure 10 North America Held Largest Share of AR in Retail Market in 2017
Figure 11 North America Expected to Lead Furniture & Lighting Retail Type in AR in Retail Market During Forecast Period
Figure 12 Attractive Market Opportunities for AR in Retail Market
Figure 13 China Expected to Hold Largest Share of AR in Retail Market in APAC By 2023
Figure 14 US Expected to Hold Largest Size of AR in Retail Market By 2023
Figure 15 AR in Retail Market in China Expected to Grow at Highest CAGR Between 2018 and 2023
Figure 16 Try-On Solution Application Expected to Dominate AR in Retail Market During Forecast Period
Figure 17 Head-Mounted Displays Expected to Dominate AR in Retail Market By 2023
Figure 18 Evolution of Augmented Reality Technology
Figure 19 Growing Interest of Large Retailers in AR Technology and Increasing Interest in Omni-Channel Retailing Would Drive AR in Retail Market
Figure 20 Shipments of Smartphones, 2012-2017
Figure 21 Value Chain Analysis (2017): Major Value Added During Research & Product Development and Manufacturing Stages
Figure 22 Elements of AR Ecosystem
Figure 23 AR in Retail Market for Hardware Expected to Grow at Higher CAGR During Forecast Period
Figure 24 Displays and Projectors Dominate AR in Retail Market During Forecast Period
Figure 25 Advertising & Marketing Application Expected to Grow at Highest CAGR in AR in Retail Market for Software During Forecast Period
Figure 26 AR in Retail Market for Head-Mounted Displays Expected to Grow at Highest CAGR During Forecast Period
Figure 27 Head-Mounted Displays Expected to Lead AR in Retail Market in Unit Shipments During Forecast Period (Thousand Units)
Figure 28 AR in Retail Market for Advertising & Marketing Expected to Grow at Highest CAGR During Forecast Period
Figure 29 AR in Retail Market for Grocery Shopping Expected to Grow at the Highest CAGR During the Forecast Period
Figure 30 Geographic Snapshot: AR in Retail Market in APAC to Witness Highest Growth Rate During Forecast Period
Figure 31 US Expected to Hold Largest Size of AR in Retail Market Between 2017 and 2023
Figure 32 North America: Snapshot of AR in Retail Market
Figure 33 Europe: Snapshot of AR in Retail Market
Figure 34 APAC: Snapshot of AR in Retail Market
Figure 35 Companies Adopted Product Launches & Developments as Key Growth Strategies Between 2014 and 2018
Figure 36 Geographic Revenue Mix of Major Players
Figure 37 PTC: Company Snapshot
Figure 38 Google: Company Snapshot
Figure 39 Microsoft: Company Snapshot
Figure 40 Apple: Company Snapshot