Global Augmented Reality in Supply Chain Market by Offering (Hardware, Services, Software), Application (Aftersales Services, Maintenance & Repair, Training & Learning), End-user - Forecast 2024-2030

The Augmented Reality in Supply Chain Market size was estimated at USD 2.21 billion in 2023, USD 2.70 billion in 2024, and is expected to grow at a CAGR of 22.97% to reach USD 9.42 billion by 2030.

Augmented reality (AR) in the supply chain market is anticipated to grow significantly in the coming years, driven by the growing need for automated and efficient supply chain processes. With the increasing demand for enhanced operational efficiency from end-use industries, businesses are examining ways to optimize their supply chain processes and lower costs. However, the high price associated with integrating advanced technological infrastructure is one of the major restraining factors for the market. AR technology requires significant investment in hardware, software, and technical expertise, which can challenge many businesses. In addition, concerns around cyber attacks also pose challenges to market growth. Despite this, there are several opportunities for AR in the supply chain market, such as using AR for remote assistance and maintenance, which lowers downtime and improves overall equipment reliability by providing technicians with real-time instructions and guidance from remote experts. Along with these, ARs in the supply chain market are utilized for training and onboarding programs which can help reduce new employees' learning curve and improve productivity by providing hands-on, interactive training in a simulated environment.

Regional Insights

The Americas region presents a lucrative market for augmented reality-based supply chain solutions, with the United States being a major area of focus for businesses. Augmented reality technology has gained significant traction across several regional industries, including automotive, aerospace & defense, and retail & marketing. Canada, Brazil, and Mexico also show promising growth potential in the market. In addition, the U.S. government announced the supply chain disruptions task force in June 2021 to address short-term supply chain discontinuities to strengthen American supply chains to promote economic security, national security, and good-paying union jobs, increasing the scope for augmented reality (AR) in supply chain. EMEA is another crucial market for augmented reality-based supply chain solutions, with Germany, France, and the UK witnessing substantial growth in the adoption of AR technology across various industries, such as automotive, aerospace & defense, and energy & utility. The region is undergoing notable changes due to the increasing use of AR technology in logistics and supply chain management. In the APAC region, rapid industrialization and urbanization are driving the adoption of AR technology across end-use industries. The growing focus on Industry 4.0 and digitization is expected to boost the regional market growth for augmented reality-based supply chain solutions.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Augmented Reality in Supply Chain Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Augmented Reality in Supply Chain Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Augmented Reality in Supply Chain Market, highlighting leading vendors and their innovative profiles. These include A.P. Moller - Maersk AS, Alibaba Group Holding Limited, Amazon.com, Inc., Apple Inc., Blippar Ltd., Deutsche Bahn AG, Deutsche Post AG, Google LLC by Alphabet Inc., Honeywell International Inc., IKEA Systems B.V., Juego Studio Private Limited, Magic Leap, Inc., Microsoft Corporation, ODG Augmented Reality, Qualcomm Incorporated, Sony Corporation, TeamViewer US, Inc., Toshiba Corporation, United Parcel Service of America, Inc., Vuzix Corporation, and Zebra Technologies Corporation.

Market Segmentation & Coverage

This research report categorizes the Augmented Reality in Supply Chain Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Offering
  • Hardware
    • Cameras
    • Displays & Projectors
    • Semiconductor Components
    • Sensors
  • Services
  • Software
    • 3D Modeling
    • AR Remote Collaboration
    • Documentation
    • Navigation
    • Visualization
    • Workflow Optimization
• Application
  • Aftersales Services
  • Maintenance & Repair
  • Training & Learning
  • Transport Optimization
  • Warehouse Optimization
• End-user
  • Aerospace & Defense
  • Automotive
  • Energy & Utility
  • Food & Beverage
  • Pharmaceuticals
  • Retail & Marketing

• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam
  • Europe, Middle East & Africa
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • Israel
    • Italy
    • Netherlands
    • Nigeria
    • Norway
    • Poland
    • Qatar
    • Russia
    • Saudi Arabia
    • South Africa
    • Spain
    • Sweden
    • Switzerland
    • Turkey
    • United Arab Emirates
    • United Kingdom

The report offers valuable insights on the following aspects

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as

1. What is the market size and forecast of the Augmented Reality in Supply Chain Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Augmented Reality in Supply Chain Market?
3. What are the technology trends and regulatory frameworks in the Augmented Reality in Supply Chain Market?
4. What is the market share of the leading vendors in the Augmented Reality in Supply Chain Market?
5. Which modes and strategic moves are suitable for entering the Augmented Reality in Supply Chain Market?

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