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Kombucha Market - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)

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  • 130 Pages
  • June 2022
  • Region: Global
  • Mordor Intelligence
  • ID: 4602385
The global kombucha market is projected to register a CAGR of 22.35% during the forecast period (2022- 2027).

The outbreak of the COVID-19 pandemic has resulted in the closure of various factories and warehouses as a result of the government implementation of social distancing and lockdowns. In fact, kombucha market has experienced a slight uptick as convenience stores and medicinal shops remained functional drink to provide consumers with essential health supplies. According to a study by the National Center for Biotechnology Information (NCBI), 2020, consumption of kombucha aids in suppporting the immune system due to its antioxidant, anti-inflammatory, and cholestrol reducing properties. This factor promoted its sales during the pandemic.

The global consumption of the kombucha market is driven by the consumer's inclination toward nutritional drinks. Consumers have started to prefer functional drinks over fruit juices and carbonated drinks. The market is competitive and driven by an increase in the trend of “health and wellness” and the growing consumer demand for all-natural ingredients.

Kombucha Breweries International (KBI) caters to the increasing need for the product by providing common resources and testing standards. As the identification of the alcohol content of kombucha is imperative, companies employ a standardized method to test and control.

Key Market Trends

Increasing Health Awareness Among Consumers

Primary factors that account for driving the market are high prevalence of chronic diseases, increasing health awareness among individuals, changing lifestyles driving individuals to opt for functional foods and beverages and rising disposable income. Other factors include high demand for fortified food and beverage product, and easy manufacturing process. The fermented drink has been recognized as beneficial in fighting arthritis, cancer, and other degenerative diseases. Kombucha is rich in bacterial acids and enzymes. As a result, it helps detoxify the body, boost metabolism and energy levels, reduce headaches, and rebuild connective tissue.

Asia-Pacific is the Fastest Growing Region

Asia-Pacific is the fastest-growing region in the kombucha market. China is one of the leading markets for kombucha in Asia-Pacific. The popularity of packaged kombucha drinks in China remains attributed to their perceived health benefits. In India, the population suffering from joint health problems, like arthritis, is attracted more toward kombucha, which is expected to drive the growth of the kombucha market over the forecast period. The rise in urbanization in the region, with the easy availability of kombucha on local retail shelves, especially in countries, like Australia, China, and Japan, are driving the growth of the kombucha market in the region. Predominantly, kombucha is a native drink from Japan. Japanese consumers prefer it to be mild brownish and fermented using kelp-based tea. In other countries, it is a lightly carbonated and sweet fermented tea. Consumers in Japan prefer light tasted with umami flavored kombucha. The Japanese kombucha market has begun to gain traction among consumers due to high product innovation and the increasing penetration of brands.

Competitive Landscape

GT Living Foods, Kevita, Brew Dr, Kombucha, Health-Ade, Humm Kombucha LLC, and Suja are the prominent players in the kombucha market. The market is fragmented, with the presence of numerous private label brands that have been expanding a variety of kombucha drinks in their product portfolios at a competitive price and attractive packaging, compared to global players. This has intensified the competition among players in the kombucha market. The key strategies that aid the key players with a prominent market share are new product launches, expansions, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product width and breadth, and application dominance.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

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Table of Contents

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Type
5.1.1 Original/Regular
5.1.2 Flavored
5.2 By Distribution Channel
5.2.1 Supermarket/Hypermarket
5.2.2 Health Store
5.2.3 Convenience Store
5.2.4 Online Channel
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe Spain United Kingdom Germany France Italy Russia Rest of Europe
5.3.3 Asia-Pacific China Japan India Australia Rest of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle-East and Africa South Africa Saudi Arabia Rest of Middle-East and Africa
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 GT's Living Foods
6.3.2 PepsiCo Inc. (Kevita)
6.3.3 Health-Ade
6.3.4 Revive Kombucha
6.3.5 Hain Celestial
6.3.6 Brew Dr. Kombucha
6.3.7 Humm Kombucha LLC
6.3.8 Kombucha Wonder Drink
6.3.9 Makana Beverages Inc.
6.3.10 NessAlla Kombucha

Companies Mentioned

A selection of companies mentioned in this report includes:

  • GT's Living Foods
  • PepsiCo Inc. (Kevita)
  • Health-Ade
  • Revive Kombucha
  • Hain Celestial
  • Brew Dr. Kombucha
  • Humm Kombucha LLC
  • Kombucha Wonder Drink
  • Makana Beverages Inc.
  • NessAlla Kombucha