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8 Practices That Boost Corporate Innovation - Webinar

  • ID: 4630299
  • Webinar
  • September 2018
  • Region: Global
  • 60 Minutes
  • Goldense Group Inc
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The webinar will open with a strong case that R&D output levels have been declining for four decades, a 65% decline over the period. Career innovators will find these macro trends to be fascinating. We will then look at changes to portfolio management practices over roughly that same period. This provides a good baseline to consider your company's current portfolio composition, and possibly rethink the future.

Having described the magnitude of the competitive opportunity, the program will turn the corner and head into the eight-year stretch of spending going on right now. The pattern is encouraging. We will argue the pattern has not been seen since the 1990s and it resulted in the Technology Boom.

We'll then describe each of the eight practices. They span strategy, tactics, and operations.

The researcher has respected the management science of R&D, product development, and innovation since its founding - that is our reputation. Best Practices are a big claim. Each analysis to determine a Best Practice costs $2-3 million to perform. These 8 Great Practices have solid underpinnings, which we will share with you. They are, or are in the zone of, Best Practices.

Bibliographic references are provided for the numerous cases and examples we cite to enable all participants to further their investigation on the subjects of specific interest.

There will be two polls.

The 8 "Generalized" Innovation Boosting Areas
(The webinar content is highly specific.)

  • Messaging Strategically
  • Slotting Investments
  • Evaluating Proposals
  • Scrutinizing Plans
  • Innovating Thinking
  • Managing Competencies
  • Modulating Spending
  • Measuring Performance

Webinar Take-Aways

This webinar focuses on eight processes, tools, and techniques that are known to increase innovation creativity and execution, and/or the value of investments in innovation, in corporations.

  • 8 practices that will produce tangible value through innovation for most industries.
  • A look at the next 5-8 years of innovation and what to expect based on recent trends.s
  • Changes to portfolio management practices and where they appear to be going.
  • A long-view of innovation performance decline and a renewed sense of the opportunity.
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01 – Messaging Strategically
02 – Slotting Investments
03 – Evaluating Proposals
05 – Innovating Thinking
06 – Managing Competencies
07 – Modulating Spending
08 – Measuring Performance


APPENDIX: Author Biography

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This webinar focuses on eight processes, tools, and techniques that are known to increase innovation effectiveness, and the value of investments in innovation, in corporations. Some are strategic and soft, such as communication and messaging. Some are tactical, such as combining products and IP in investment thinking. Others are operational and day-to-day in nature.

By no means are these the only strategies, tactics, and techniques that will get companies closer to their true level of innovation entitlement. But, if deployed properly, each of these eight items will improve innovation performance in most companies.

Best Practices

"Best Practices" is an over-claimed term. Did you know that it takes two to three million dollars to codify a best practice?

We can't promise that each of the eight practices we will discuss is truly a best practice, but they are in the Great Practices category.

A great time for innovation is on the horizon for many industries, after having to hold the line on innovation risk for the past decade or more. Don't miss the window of opportunity.

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Each one-hour program is produced to standards consistent with top business and technical presentations at thought-leading industry conferences, and recorded live. The editing process removes any small errata that occur, pauses and the like, and adds music to professionalize the lead-in and trailer. There is no promotion, advertising, marketing, or sales elements to the programs, zero. Each program is 100% educational content that is underpinned by fact-based research, both primary (custom) research and secondary research.

Proper bibliographic references are provided for all cited content, directly on the page it occurs, enabling participants to see the source as the subject is presented; and then to be able to directly find the original source after the program completes. Each slide deck has a registered ISBN number and copyright.



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  • Brad Goldense Mr Brad Goldense,
    CEO ,

    Brad Goldense has been focusing on the strategies, tactics, and operations of product management, development, and manufacturing since the 1980s.

    He has authored over 300 publications and consulted to over 200 companies across the world. Some 500 companies have participated in his seminars and masterclasses. Mr. Goldense has a BSCE from Brown University and an MBA in Finance from Cornell University and four decades of experience in engineering and management. 

    Brad has spoken in hundreds of settings and was a faculty member in the graduate engineering executive program at Tufts University for two decades. Certified New Product Development Professional, Certified Manufacturing Engineer, Certified Production and Inventory Management, and Certified Computer Professional credentials underpin the presentation of the one-hour programs.


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