North America Flavored Milk Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The North America flavored milk market is growing at a CAGR of 4.54% during the forecast period (2022- 2027).

Due to COVID-19 pandemic there was a strick lockdown across North America which resulted in disruptions in the supply chain in the exports and imports. However, it had a little impact on the dairy products. For instance, According to United States Department of Agriculture, 3.7 billion pounds of packaged milk products were shipped by milk handlers in September 2020. This was 1.0 percent lower than a year earlier. Estimated sales of total conventional fluid milk products decreased 1.6% from a year earlier.

An increasing interest in nutritious and healthy beverages along with changing eating habits are strengthening the demand for flavored milk in North America.The North American children and adolescents can enhance the quality of their diets by consuming milk such as flavored milk, which can be easily included in their diets. Children are significantly consuming more flavored milk as compared to unflavored milk.

In the recent hectic work-life schedules, consumers lack the time for a wholesome breakfast and seek out convenient drink alternatives, like flavored milk, that keep them full and nourished while on-the-go. This opens up lucrative opportunities for value-added, fortified, ready-to-drink flavored milk products that fulfill the consumers’ need for nutritional breakfast.

Key Market Trends

Surge In Demand For Fortified Milk Products

There has been a considerable shift in the lifestyles and diet habits of people over the past two decades. Urbanization and consumerism drove this shift, leading to a rapid rise in the consumption of artificial and synthetic beverage products, which has resulted in an increased incidence of lifestyle diseases. With the fast-paced lifestyle, the consumer wants to consume those food products which not only have good tastes but it should also have greater nutrition value. Consumers are therefore preferring easy to make flavored milk drinking forms which can be readily mixed. North Americans are increasingly adopting the usage of powdered and premix flavored milk at their homes. These forms of flavored milk can give the best of milk and making it a good proposition to consume for every family member particularly during the breakfast when many Americans are facing the paucity of time due to their professional commitment. Major players in the market are focused towards inducing innovation into products by preparing organic flavored milk, without having any artificial ingredients.

United States Dominates the Market

The North American flavored milk market is majorly driven by the United States, because of the developed and ever-rising demand for flavored milk and increasing health & nutrition concern among the Americans allowing reduced fat flavored milk in American schools recognizes shifting consumer preferences towards low-fat milk. To an extent, the reduced fat flavored milk sales to the schools will increase fluid milk consumption, thereby increasing the dairy farm income. The premium chocolate market is quite popular in the United States, as people in the country prefer treating themselves with bite-sized chocolates to limit their confectionery consumption. Dark chocolate is fitting pleasantly with the 'clean eating' trend in the country. Since dark chocolate was found to have numerous health benefits, the consumer in United States are opting for premium dark chocolates to have gilt-free experience. The supermarkets and hypermarkets, like Target and Walmart, are trying to gain higher market traction by stocking up European premium chocolate brands like Godiva. This increases the scope of international players in the United States market.

Competitive Landscape

The North America Flavored Milk market is fragmented with numerous players existing in the market. These companies are focusing on the expansion of facilities and product portfolio, due to the growing demand for flavored milk in the beverage industry. Companies are actively involved in developing innovative tastes, which is encouraging food and beverage manufacturer’s particularly dairy industry to make good use of the most preferred flavors among the customers, so as to enhance their product quality and increasing health benefits to consumers.Key players in the market include Nestle S.A., Hershey's, Dean Foods, Danone, Fairlife, LLC, Key players are extensively investing in R&D activities which has led tp introduction of numerous product launches.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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