The Dark Side of Social Media: Psychological, Managerial, and Societal Perspectives examines how social media can negatively affect our lives. The book tackles issues related to social media such as emotional and mental health, shortened attention spans, selective self-presentation and narcissism, the declining quality of interpersonal relationships, privacy and security, cyberstalking, cyberbullying, misinformation and online deception, and negative peer effects. It goes on to discuss social media and companies (loss of power, challenging control mechanisms) and societies as a whole (fake news, chatbots, changes in the workplace).
The Dark Side of Social Media: Psychological, Managerial, and Societal Perspectives empowers readers to have a more holistic understanding of the consequences of utilizing social media. It does not necessarily argue that social media is a bad development, but rather serves to complement the numerous empirical findings on the "bright side" of social media with a cautionary view on the negative developments.
- Focuses on interpersonal communication through social media
- Focuses on psychology of media effects
- Explores social media issues on both an individual and societal level
- Documents the rise of social media from niche phenomenon to mass market
- Examines the differences between creating and consuming content
1. Social Media and Mental and Physical Health 2. Narcissism as a Predictor of Self-Presentation 3. Cyberstalking and Bullying 4. Negative Social Comparisons on Social Network Sites 5. Social Media and Relationship Drama 6. Social Media Monitoring: A Cautionary View 7. Online Firestorms: Collaborative Brand Attacks 8. Social Media Privacy 9. Social Media Lies and Rumors
Dr. Pavica Sheldon is a Chair and an Associate Professor of Communication Arts at the University of Alabama in Huntsville. Her areas of research interest include social media and interpersonal communication. She is an author of two books (Social Media: Principles and Applications and Scripts and Communication for Relationships) and more than 40 articles published in academic journals, books, and other outlets. She has received a number of top paper awards. Dr. Sheldon received her PhD and a master's degree from the Louisiana State University.
Philipp A. Rauschnabel is a Professor of Digital Marketing and Media Innovation at Universität der Bundeswehr München. Prior to that, he was a faculty member at University of Michigan-Dearborn and consulted numerous organizations in the field of marketing, digitization, branding and social media. He has taught in various institutions in Germany, Austria, France, USA, and China. His areas of interest include social media and XR (that is, Augmented Reality, Virtual Reality, Mixed Reality, and so forth). He is (co) author of more than 100 articles published in academic journals, books, conference proceedings and other outlets, and received multiple awards. Dr. Rauschnabel received his PhD from University of Bamberg (Marketing) and has a Master of Science Degree from University of Göttingen.
Prof. Rauschnabel is editor in chief at International Journal of Technology Marketing (IJTMKT). Furthermore, he is one of the founders of MarketingScholars@Facebook, one of the largest social media communities for marketing academics.
Honeycutt, James M.
Dr. James M. Honeycutt is an LSU Distinguished Professor of Communication Studies and winner of numerous research awards including the LSU Rainmaker Research Award. He has shaped research in psychology and family studies. He is founder of the Matchbox Interaction Lab, internationally recognized for his work in relationship scripts and imagined interactions. Honeycutt is co-editor of the interdisciplinary journal Imagination, Cognition and Personality.