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Vitamins in Vietnam

  • ID: 4750547
  • Report
  • October 2019
  • Region: Vietnam
  • 20 pages
  • Euromonitor International
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According to the General Statistic Office of Vietnam, Vietnam’s population comprised more than 96 million people by the end of 2018, and the population is an aging one, because the country has a declining fertility rate along with arising life expectancy.

The Vitamins in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Vietnam

List of Contents and Tables

Headlines
Prospects
Aging Population, Rising Incomes and Living Standards Are Playing A Large Role in Increasing Demand for Vitamins
Vitamins C and E See Increased Demand, With Vitamin E Benefiting From Consumers' Increased Interest in Its Ability To Improve Skin and Hair
Sales of Unauthorised Vitamins Negatively Impacts Growth, But Government Is Taking Steps To Curb the Practice by Imposing Taxes
Competitive Landscape
Direct Sellers Are Increasingly Challenging the Leading Player, Tradewind Asian
Increased Demand for Sports Nutrition and Weight Management Products Could Temper the Growth Momentum for Vitamins
International Brands of Vitamins Prevail in Highly Fragmented Landscape
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Strong Economy and Stronger Demand Boost Value Growth of Consumer Healthcare in Vietnam by Higher Double Digits in 2019
Newly Adopted Government Regulations, Restrictions and Inspections Disrupts the Stability of Dietary Supplements
Domestic Players Stand Out Among the Many Leading International Players Due To Their Command of Herbal/traditional Products, the Largest Healthcare Category
in Thriving Economy With Widening Distribution, All Channels Perform Well, With Direct Selling and Internet Retailing Largely Generating the Highest Growth
Driven by Recurring and Ongoing Factors, Consumer Healthcare Is Set To Post Higher Value Growth Over the Forecast Period
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
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