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Vitamins in South Korea

  • ID: 4752993
  • Report
  • November 2020
  • Region: South Korea
  • 30 pages
  • Euromonitor International
Vitamins are expected to be the area most impacted by the outbreak of COVID-19 in 2020, especially vitamin C which benefited from its reputation as being an immunity-boosting solution. Sales of vitamin B rose at a fast pace in the first half of 2020, with the merits of both vitamin B and C shared widely across social media, and through press releases. In addition, vitamin D also received positive press stories, linking to its impact on the immune system.

The publisher's Vitamins in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Sales of vitamins increase as consumers reach for products to boost the immune system during the outbreak of COVID-19
  • CRS activities ran throughout the first half of 2020, boosting players reputations during the outbreak of COVID-19
  • Direct sellers lead the landscape, as new products launch in response to the outbreak of COVID-19
RECOVERY AND OPPORTUNITIES
  • Growth is set to increase across the forecast period, as the health and wellness trend, boosted by the outbreak of COVID-19, continues to drive sales
  • Potential for vitamin D to grow across the forecast period, benefiting from the focus given to the vitamin during the outbreak of COVID-19
  • Different delivery formats will boost growth; however, injectable vitamins will challenge sales across the forecast period
CATEGORY DATA
  • Table 1 Sales of Vitamins by Category: Value 2015-2020
  • Table 2 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 3 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 4 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 5 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 6 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on consumer health
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 9 Life Expectancy at Birth 2015-2020
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2015-2020
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES
  • Summary 1 Research Sources
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