Vitamins in South Korea - Research and Markets

In 2020, vitamins saw a jump in its current value growth rate due to COVID-19, and although the growth rate is set to slow slightly in 2021, it will remain higher than earlier in the review period. Due to the pandemic consumers have become more aware of health and wellness and are more interested in protecting their health, with the benefits of building immunity attracting a great deal of attention from the media and consumers, leading to the rising consumption of vitamins.

The publisher's Vitamins in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:

Multivitamins, Single Vitamins.

Data coverage:

Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Vitamins market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

KEY DATA FINDINGS

2021 DEVELOPMENTS

Consumers’ search for immunity maintains high growth
Single vitamins drives growth, with vitamin C’s immune benefits remaining important
The importance of direct sellers declines as share of smaller players rises

PROSPECTS AND OPPORTUNITIES

Solid growth set to continue as health and wellbeing are increasing concerns
Rising distribution via e-commerce as consumers seek more options
Different formats to drive growth, although challenge from injectable vitamins

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2016-2021
Table 2 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 3 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 4 NBO Company Shares of Vitamins: % Value 2017-2021
Table 5 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 6 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

CONSUMER HEALTH IN SOUTH KOREA

EXECUTIVE SUMMARY

Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 9 Life Expectancy at Birth 2016-2021

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2016-2021
Table 11 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 13 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 14 Distribution of Consumer Health by Format: % Value 2016-2021
Table 15 Distribution of Consumer Health by Format and Category: % Value 2021
Table 16 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX

OTC registration and classification