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Vitamins in South Korea

  • ID: 4752993
  • Report
  • October 2019
  • Region: South Korea
  • 23 pages
  • Euromonitor International
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Multivitamins remained dominant within vitamins in value terms in 2019. Vitamin C is also popular, but the majority of consumers still prefer multivitamins, as they are easy to consume and cover several vitamins. However, along with increasing maturity, different products and categories are being developed, especially vitamins D and B.

The Vitamins in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in South Korea

List of Contents and Tables

Headlines
Prospects
Multivitamins Dominates, But Vitamin B Sees Strong Growth
Consumers Are Attracted by Delivery Formats Other Than Tablets
Strong Online and Offline Sales of Vitamins; Challenge From Overseas Sales
Competitive Landscape
Direct Selling Player Amway Leads, But Could Be Challenged by New Entrants
Trade War Could Affect the Shares of Japanese Players
Different Product Variants Under One Brand To Attract Different Consumer Groups
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Growth Continues, But Slows Due To Increasing Maturity
Product Development Important To Maintain Consumers' Interest
Meeting the Needs of Local Consumers Ensures the Lead of Local Players
Stricter Control on OTC Distribution Than Vitamins and Dietary Supplements
Innovation and the Health Trend Will Ensure Continued Growth Despite Maturity
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 10 Life Expectancy at Birth 2014-2019
Market Data
Table 11 Sales of Consumer Health by Category: Value 2014-2019
Table 12 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 14 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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