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Vitamins in India

  • ID: 4750557
  • Report
  • October 2019
  • Region: India
  • 20 pages
  • Euromonitor International
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Multivitamins remains the largest category in vitamins, supported by consumers’ concern for overall wellbeing, demand for convenience and perceptions of value for money. According to the author’s Health & Nutrition Survey, the top three reasons Indian consumers give for taking multivitamins are general wellbeing (61%), immune system (49.5%) and energy (48.7%).

The author's Vitamins in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in India

List of Contents and Tables
Headlines
Prospects
Multivitamins Demand Supported by Concern for Overall Wellbeing
Ageing Population Creating Demand for Single Vitamins
Potential in Beauty Segment
Competitive Landscape
Amway Planning Expansion in Store-based and Online Channels
Multinationals Dominate
Novel Formats Offer Opportunities for Expansion
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Modern Lifestyles and More Holistic Approach Influencing Demand
OTC Players Target Consumer Demand for Convenience and Rapid Results
Manufacturers Responding To Demand for Natural and Ayurvedic Products
Chemists/pharmacies Remain Key, While Future of E-commerce Remains Unclear
Regulatory Changes Likely To Present Opportunities
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Definitions
Sources
Summary 1 Research Sources
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