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Vitamins in Australia

  • ID: 4752926
  • Report
  • October 2019
  • Region: Australia
  • 20 pages
  • Euromonitor International
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Demand from Chinese consumers continued to heavily influence sales of vitamins in 2019 as moderate growth was registered across the category. However, recent changes to Australia’s cross-border e-commerce regulations have had a negative impact on sales of vitamins as new requirements for daigou shoppers have deterred many of these crucial consumers from operating in the country.

The author's Vitamins in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Australia

List of Contents and Tables
Headlines
Prospects
Chinese Consumers Remain Highly Influential in A Moderately Growing Category
Media Reports Questioning the Efficacy of Vitamins Continue To Suppress Sales
Limited Innovation As Companies and Brands Continue To Focus on Their Core Products
Competitive Landscape
Swisse Wellness Maintains Its Leading Position Through Innovation and New Launches
Celebrity Endorsements Remain A Popular Marketing Strategy in Vitamins
New Entrants Likely To Continue Being Seen in Vitamins During the Forecast Period
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Positive Growth in Consumer Health As Rising Spending and Stressful Lifestyles Underpin Demand
Maturity in Various Key Categories Continues To Suppress Sales Growth
Strong Local Companies Vie With Major Multinational Pharma Players for Leadership
Few Changes Seen As Retail Distribution Remains Stable
Positive Growth To Be Based on Population Growth, Rising Incomes and Innovation
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources
Note: Product cover images may vary from those shown
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