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Vitamins in Egypt

  • ID: 4750560
  • Report
  • October 2019
  • Region: Egypt
  • 18 pages
  • Euromonitor International
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The total ban on the media advertising of vitamins continue to suppress the category’s growth potential in 2019. Companies continue to struggle to inform consumers of new launches, resulting in a lack of innovation and ensuring that sales remain relatively low. However, growth rates are beginning to pick up in the category and this can be attributed to the increasing use of online marketing channels, some companies have turned to in a bid to circumvent advertising and marketing restrictions.

The author's Vitamins in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Egypt

List of Contents and Tables
Headlines
Prospects
the Inability of Companies To Market and Advertise Their Products Hinders Growth
Doctors Are Not Normally Consulted Before Egyptians Purchase Vitamins
Multivitamins Remains the Dominant Vitamins Category Due To the Value It Represents
Competitive Landscape
Local Companies Remain the Major Players in Vitamins
Paediatric Vitamins Remains A Niche Category With Considerable Room for Growth
the Prohibition on Advertising Ensures A Highly Stable Competitive Environment
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Demand Continues To Increase in Consumer Health Despite High Inflation
Strong Self-medication Culture Support Sales in All OTC Categories
Stability in the Competitive Environment the Result of Regulatory Burdens
Strict Regulations Limit Product Distribution To Chemists/pharmacies
Further Sales Growth Anticipated Over the Forecast Period
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
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