Vitamin Supplements Global Market Report 2025

The vitamins supplements market size has grown strongly in recent years. It will grow from $54.54 billion in 2024 to $59.92 billion in 2025 at a compound annual growth rate (CAGR) of 9.9%. The expansion during the historical period was fueled by increasing health awareness, a surge in chronic disease cases, a growing elderly population, a broader selection of natural and organic supplements, and rising disposable incomes.

The vitamins supplements market size is expected to see strong growth in the next few years. It will grow to $86.08 billion in 2029 at a compound annual growth rate (CAGR) of 9.5%. The projected growth is driven by heightened emphasis on preventive healthcare, a rise in fitness and sports nutrition trends, a growing influence of health and wellness advocates, rapid urbanization and hectic daily routines, and the development of retail distribution networks including e-commerce platforms. Key emerging trends include increased interest in immunity-enhancing supplements, partnerships between supplement brands and healthcare providers, a growing preference for sustainable and eco-friendly supplements, advancements in personalized nutrition, and rising demand for vegan and plant-based supplement options.

The increasing prevalence of malnutrition is expected to drive the growth of the vitamin supplements market in the years ahead. Malnutrition occurs when the body receives either insufficient or excessive nutrients, impairing its ability to function properly. This issue is becoming more widespread due to growing food insecurity, as many individuals lack regular access to affordable and nutritious food because of factors such as poverty, conflict, or economic instability. As a result, there is a heightened demand for vitamin supplements, which are being used by both individuals and healthcare providers as a practical means to address nutrient deficiencies when balanced diets are not readily available. For example, a report published by the World Health Organization in March 2024 revealed that in 2022, approximately 149 million children under the age of five experienced stunted growth due to chronic undernutrition, while 45 million suffered from wasting, indicating acute weight loss and thinness for their height. These alarming figures underline the critical role vitamin supplements can play in combating malnutrition.

Key players in the vitamin supplements market are increasingly developing innovative products aimed at supporting cellular health and promoting healthy aging. Cellular aging support supplements are designed to safeguard cells from damage and maintain optimal cellular function as the body ages. For instance, in June 2024, Bayer Corporation, a life science company based in Germany, introduced One A Day Age Factor Cell Defense, a dietary supplement targeting cellular health. This product is specifically formulated to combat oxidative stress - an important contributor to aging - through potent ingredients such as olive polyphenols derived from olive fruit extract. Additionally, the supplement includes omega-3 fatty acids, resveratrol, astaxanthin, vitamin C, vitamin D, and niacin, all aimed at improving cellular resilience. As part of the launch, Bayer also introduced a complementary wellness app that provides personalized insights and lifestyle recommendations to support healthy aging over time.

In January 2025, Wellful Inc., a U.S.-based health and wellness firm, acquired Ancient Nutrition for an undisclosed amount. This acquisition expanded Wellful’s portfolio of vitamin, supplement, and food brands, allowing it to diversify into new supplement categories and enhance its position within the natural retail market. Through this strategic move, Wellful has established itself as the leading independent VMS platform in North America. Ancient Nutrition is a U.S.-based company that manufactures vitamin supplements.

Major players in the vitamin supplements market are Nestlé SA, Pfizer Inc., BASF SE, Bayer AG, Abbott Laboratories Inc., Royal DSM NV, Lonza Group Ltd., Herbalife Nutrition, Amway Corp., GNC, Lifevision Healthcare, Now Foods, United Laboratories, Bionova Lifesciences, Stabicoat Vitamins, Wilson Drugs & Pharmaceuticals Pvt. Ltd., Asterisk Laboratories Pvt. Ltd., Greenwell Lifesciences, Conch Lifescience, Biobrick Pharma, and Kabir Lifesciences.

North America was the largest region in the vitamins supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in vitamin supplements report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the vitamin supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Vitamin supplements are dietary products formulated to supply essential nutrients that may be lacking or insufficient in an individual's everyday diet. Their purpose is to aid in maintaining overall health by supporting the body’s regular functions and biological activities. These supplements are frequently utilized to address nutritional deficiencies, enhance well-being, and assist in the body’s natural metabolic functions.

The primary categories of vitamin supplements consist of multivitamins and single vitamins. Multivitamins are supplements that include a blend of vital vitamins and minerals aimed at promoting general health. They come in various formats such as tablets, capsules, gummies, powders, and liquids. These products are distributed through multiple channels including online platforms, pharmacies, supermarkets or hypermarkets, and specialty stores. A wide range of consumers use them, including adults, children, pregnant women, and the elderly.

The vitamin supplements market research report is one of a series of new reports that provides vitamin supplements market statistics, including vitamin supplements industry global market size, regional shares, competitors with a vitamin supplements market share, detailed vitamin supplements market segments, market trends and opportunities, and any further data you may need to thrive in the vitamin supplements industry. This vitamin supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The vitamin supplements market consists of sales of plant-based vitamin supplements, single-serving vitamin sachets, vitamin patches, health drinks, and vitamin-infused teas. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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