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Vitamins in Belarus

  • ID: 4750717
  • Report
  • September 2019
  • Region: Belarus
  • 18 pages
  • Euromonitor International
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The vitamins category recorded moderate retail value growth in 2019, supported only by price increases. Few consumers are purchasing any kind of vitamins on a regular basis, while per capita consumption is low compared with neighbouring countries. Pharmacies offer a wide variety of vitamins, although their high unit prices discourage consumer interest.

The author's Vitamins in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Belarus

List of Contents and Tables
Headlines
Prospects
Highly Priced and Considered Non-essential, Vitamins Is A Category in Decline
Multivitamins Outperform Single Vitamins Thanks To Greater Consumer-awareness
Sales Are Hindered by Lack of Education
Competitive Landscape
Competition Strengthens in Multivitamins
Companies Are Trying Harder To Squeeze Value From Vitamins
Economising Sees Belarusian Trade Down To Cheaper Vitamins
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Belarusian Lifestyle Changes Boost Consumer Health
the Belarusian Government Remains A Strong Influence in Consumer Health's Performance
the Government Encourages A More Even Playing Field, While Price-sensitivity Remains Rife
Chemists/pharmacies Remains the Go-to Channel, While Non-drug Categories Make Inroads in Modern Grocery Retailers
Domestic Generic Options Will Remain Popular Amid Strong Price-sensitivity
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC to Rx: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources
Note: Product cover images may vary from those shown
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