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Vitamins in New Zealand

  • ID: 4752894
  • Report
  • October 2020
  • Region: New Zealand
  • 27 pages
  • Euromonitor International
Vitamins is set to record positive growth in 2020 as consumers looked for preventive measures against the outbreak of COVID-19. This led to increased growth in vitamin C, with vitamin D in particular, seeing the highest increase in demand. Due to the outbreak of the virus, consumers increased their demand for vitamins, with stockpiling taking place in March and April.

The Vitamins in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 boosts sales of single vitamins, as consumers reach for vitamin C to boost immunity and vitamin D, due to reduced time spent in the sun
  • New formats gain popularity as consumers appreciate options that offer more than one health benefit
  • Berocca leads the product landscape, as local player Heath by Habit benefits from increased sales during the COVID-19 lockdown
RECOVERY AND OPPORTUNITIES
  • Growth is set to decline following the uplift in 2020; however, sales will benefit as some consumers maintain the habit of taking vitamins
  • Weak regulation on the vitamins landscape is set to stifle growth across the forecast period
  • Innovations focus on various formats, easy consumption and immunity-boosting ingredients to drive sales, especially in the early forecast period
CATEGORY DATA
  • Table 1 Sales of Vitamins by Category: Value 2015-2020
  • Table 2 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 3 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 4 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 5 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 6 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on consumer health
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 9 Life Expectancy at Birth 2015-2020
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2015-2020
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
  • Table 15 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2019-2020
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES
  • Summary 2 Research Sources
Note: Product cover images may vary from those shown
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