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Vitamins in Sweden

  • ID: 4752942
  • Report
  • October 2019
  • Region: Sweden
  • 18 pages
  • Euromonitor International
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Vitamins recorded a stable but slower performance in 2019 compared to the previous year in both current value and volume terms. Swedish consumers are looking for vitamins that they perceive to be natural and will offer them some specific value with clear positioning. While it is estimated that a high proportion of Swedes purchase vitamins, there is some criticism from health experts that state the use of many vitamins is unnecessary if one follows a well-balanced nutritional diet.

The author's Vitamins in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Sweden

List of Contents and Tables
Headlines
Prospects
High Proportion of Swedes Look To Vitamins Rather Than Following Healthier Diets
Ongoing Strong Performance for Vitamin D Supported by Long Dark Swedish Winters
Overconsumption Concerns Likely To Lead To Stricter Regulations on Dosages Over the Forecast Period
Competitive Landscape
Midsona Retains Overall Leadership With Strengthening Position in Multivitamins
Clearer Positioning for Multivitamins Will Attract Consumers
Ongoing Rise in Internet Retailing's Popularity Benefits Apoteket
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Stable Performance by Consumer Health Supported by Health and Wellness Trends
Vegans Offer Growing Niche As Important Consumer Group
Highly Fragmented Competitive Landscape of Consumer Health Allows Smaller Brands To Gain Swedes' Attention
Internet Retailing Continues To Gain Ground Supported by Online Pharmacies
Sports Nutrition Will Continue To Move Into Mainstream Acceptance Over Forecast Period
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
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