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Vitamins in Guatemala

  • ID: 4752948
  • Report
  • October 2019
  • Region: Guatemala
  • 19 pages
  • Euromonitor International
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Vitamins gained attention in 2019, as consumers become increasingly concerned about health and wellness and their adequate intake of nutrients. A major driver of value sales was the focus of preventing illness by complementing a healthy diet with vitamins. The ageing population also stimulated sales, as healthcare specialists recommend the intake of vitamins to prevent ailments related to ageing.

The author's Vitamins in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Guatemala

List of Contents and Tables
Headlines
Prospects
Health and Wellness Drives Sales As Vitamins Releases New Formats
Multivitamins Leads Sales As Consumer Awareness of Single Vitamins Is Low
Health and Beauty Specialist Retailers Benefit From Extensive Ranges and Offer of Advice
Competitive Landscape
Generics Remain A Popular Choice Whilst Private Label Is Weak
Vitamin C Players Invest in Rainy Season Marketing To Drive Sales
Players Target Pregnant Women and the Elderly With Segmented Offerings
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Consumer Health A Hard Landscape for Competitors in Guatemala
Industry Growth Is Driven by Social Pharmacies and Health and Wellbeing Trend
Global Brands and Generics Lead the Majority of Consumer Health
Distribution Is Led by Chemists/pharmacies Whose Untrained Staff Posing Challenges for Brand Positioning
Health and Wellness Trend Is Set To Drive Growth Over the Forecast
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 10 Life Expectancy at Birth 2014-2019
Market Data
Table 11 Sales of Consumer Health by Category: Value 2014-2019
Table 12 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 14 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
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