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Vitamins in Italy

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    Report

  • 25 Pages
  • September 2022
  • Region: Italy
  • Euromonitor International
  • ID: 4752977
Vitamins is expected to see more modest growth in current value terms in 2022, after the dynamism seen in 2020 when sales benefited from the soaring demand for immunity-boosting . Vitamin C saw exceptional triple-digit growth in 2020 thanks to consumers seeking to protect themselves from COVID-19 by boosting their immune system.

The Vitamins in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

VITAMINS IN ITALYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Vitamin C seeing more constrained growth in 2022 as COVID-19 fears soften
  • Multivitamins set to benefit from the rising number of cases of cold and flu
  • Vitamin B benefiting from energy boosting properties
PROSPECTS AND OPPORTUNITIES
  • A more holistic approach to health should support growth in vitamins
  • E-commerce still offers plenty of potential for growth thanks to its convenience and value
  • Innovation should help to sustain value growth
CATEGORY DATA
  • Table 1 Sales of Vitamins by Category: Value 2017-2022
  • Table 2 Sales of Vitamins by Category: % Value Growth 2017-2022
  • Table 3 Sales of Multivitamins by Positioning: % Value 2017-2022
  • Table 4 NBO Company Shares of Vitamins: % Value 2018-2022
  • Table 5 LBN Brand Shares of Vitamins: % Value 2019-2022
  • Table 6 Forecast Sales of Vitamins by Category: Value 2022-2027
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
  • Consumer health in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
  • Table 9 Life Expectancy at Birth 2017-2022
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2017-2022
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
  • Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
  • Table 15 Distribution of Consumer Health by Format: % Value 2017-2022
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2022
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2022-2027
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources