Multivitamins is set to perform well in current value terms in 2022, after seeing a year of slight decline in 2021. Within the category, the best performing positionings have been in multivitamins for women and teenagers, with women’s multivitamins doing especially well.
The analyst's Vitamins in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
The analyst's Vitamins in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage:
Multivitamins, Single Vitamins.Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Vitamins market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
VITAMINS IN THE USKEY DATA FINDINGS
2022 DEVELOPMENTS
- Multivitamins for women and teenagers record strong growth
- Vitamin D’s multifunctionality propels its continued popularity
- Vitamin B gets a boost from brain and energy concerns
- Growth of e-commerce and subscription-based services will continue
- Drinkable vitamins and tonics set to rise
- Sales of vitamins set to remain above pre-pandemic levels
- Table 1 Sales of Vitamins by Category: Value 2017-2022
- Table 2 Sales of Vitamins by Category: % Value Growth 2017-2022
- Table 3 Sales of Multivitamins by Positioning: % Value 2017-2022
- Table 4 NBO Company Shares of Vitamins: % Value 2018-2022
- Table 5 LBN Brand Shares of Vitamins: % Value 2019-2022
- Table 6 Forecast Sales of Vitamins by Category: Value 2022-2027
- Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
EXECUTIVE SUMMARY
- Consumer health in 2022: The big picture
- Competitive landscape
- Retailing developments
- What next for consumer health?
- Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
- Table 9 Life Expectancy at Birth 2017-2022
- Table 10 Sales of Consumer Health by Category: Value 2017-2022
- Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
- Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
- Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
- Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
- Table 15 Distribution of Consumer Health by Format: % Value 2017-2022
- Table 16 Distribution of Consumer Health by Format and Category: % Value 2022
- Table 17 Forecast Sales of Consumer Health by Category: Value 2022-2027
- Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- Summary 1 OTC: Switches 2021-2022
DEFINITIONS
SOURCES
- Summary 2 Research Sources