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Vitamins in Norway

  • ID: 4753022
  • Report
  • October 2019
  • Region: Norway
  • 22 pages
  • Euromonitor International
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Other single vitamins and vitamin D saw the most dynamic growth in current value terms in 2019, with these categories expected to continue seeing the best performances over the forecast period. Many Norwegians have a vitamin D deficiency due to the long dark periods during the winter and as education and awareness of this has improved so has the demand for vitamin D.

The author's Vitamins in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Norway

List of Contents and Tables
Headlines
Prospects
Long Dark Winters Create Need for Vitamin D and Vitamin K2
Proposed Legislation for Fortified Food Could Threaten Growth of Vitamins
Shift To Plant-based Diets Creates New Audience for Single Vitamins
Competitive Landscape
Takeda Nycomed Leads Thanks To Trust in Its Brands
Orkla Benefits From Strong Distribution
Consumers Increasingly Going Online in Search of Vitamins
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Consumer Health Sees Steady Growth As Norwegians Show Willingness To Invest in Health
Changing Face of Norway Sees Shifts in Demand Within Consumer Health
GlaxoSmithKline and Pfizer Combine To Push Gsk Consumer Healthcare Into the Lead
Distribution Focuses on Convenience, Quality and Availability
An Ageing Population, A Greater Focus on Health and Wellbeing and Climate Change Just Some of the Issues Expected To Drive Growth Over the Forecast Period
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
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