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Vitamins in Thailand

  • ID: 4757471
  • Report
  • October 2019
  • Region: Thailand
  • 20 pages
  • Euromonitor International
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Vitamins continued to grow in Thailand in 2019, helped by increasing awareness among Thai consumers of health issues. Vitamins are used to prevent illness or disease and boost general health and wellness. It is expected that more brands could enter, with potential newcomers becoming interested in vitamins due to the growing demand among local consumers, especially for single vitamins like B, C and E.

The Vitamins in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Thailand

List of Contents and Tables

Headlines
Prospects
Growth Opportunities for Vitamins
Vitamin E To Lead Growth and Vitamin A To Be Least Dynamic Over the Forecast Period
Online Sales Growing But Consumers Still Wary About Making Internet Transactions
Competitive Landscape
Multivitamins Leader Amway Is Also the Number One Player in Overall Vitamins
Single Vitamins Leader Blackmores Using Corporate Social Responsibility Marketing
360-degree Marketing Communication Via Social Media
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Consumer Investment in Health and Medical Tourism Provide A Boost
Consumers Move Towards Self-medication
International Players Lead Consumer Health in Thailand
Health and Beauty Specialist Retailers Still Dominate, But Internet Retailing Is Growing
Consumer Health Expected To Continue Growing
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
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