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Multi-Touch Marketing Attribution Software Market by Component (Solution and Services), Organization Size (SMEs and Large Enterprises), Deployment Type (Cloud and On-Premises), Vertical, and Region - Global Forecast to 2023

  • ID: 4757932
  • Report
  • Region: Global
  • 122 Pages
  • Markets and Markets
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Growing Number of Marketing Channels to Reach End Customers to Drive the Multi-Touch Marketing Attribution Software Market

FEATURED COMPANIES

  • Adobe
  • C3 Metrics
  • Leadsrx
  • Manthan
  • Neustar
  • Oribi
  • MORE

A growing number of marketing channels to reach end customers to drive the multi-touch marketing attribution software market

The global multi-touch marketing attribution software market size is expected to grow from USD 816.2 million in 2018 to USD 1,634.3 million by 2023, at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period. The multi-touch marketing attribution software market’s major growth factors are rising number of marketing channels to reach end customers and increasing focus of enterprises to optimize marketing spend. However, inconsistent historical data formats and constantly changing regulatory environment across the world may hinder the growth of the multi-touch marketing attribution software adoption.

Solution segment is expected to hold the larger market size during the forecast period

Marketers use the multi-touch marketing attribution solution for measuring the effectiveness of their marketing campaigns. Multi-touch marketing attribution enables marketers to gain a comprehensive understanding of the customer journey across touchpoints. The vendors in the market offer the multi-touch marketing attribution solution as standalone software or integrated with comprehensive marketing solutions to provide an advanced feature. The solution helps enterprises find effective possible marketing channels and better engage with their audience.

The cloud deployment type segment is expected to grow at a higher CAGR during the forecast period

In the multi-touch marketing attribution software market, the cloud deployment type segment is expected to grow at a higher CAGR during the forecast period. The cloud-based deployment type segment permits users to access the software from anywhere or any device, such as personal computers, laptops, and mobiles. The cloud deployment type offers easy deployment options, minimum costs, easy upgradeability and accessibility, and no initial capital outlay for purchasing the software. Furthermore, it reduces IT budgets, lowers financial risks, and increases flexibility. Scalability and cost-effectiveness of cloud-based multi-touch marketing attribution solutions are factors that are likely to drive the adoption during the forecast period.

Asia Pacific (APAC) to record the highest growth rate during the forecast period

APAC is expected to grow at the highest CAGR during the forecast period due to the increasing demand for multi-touch marketing attribution software and services. Major APAC economies, such as China, Australia, New Zealand, and India, provide huge opportunities for vendors of multi-touch marketing attribution software and services in the region. Meanwhile, North America is projected to hold the largest market size during the forecast period.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the multi-touch marketing attribution software marketplace.

  • By company type: Tier 1 – 38%, Tier 2 – 42%, and Tier 3 – 20%
  • By designation: C-level – 40%, D-level – 35%, and Others – 25%
  • By region: North America – 35%, Europe – 27%, APAC – 23%, MEA – 10%, and Latin America – 5%

Major vendors offering multi-touch marketing attribution software and services across the globe include Adobe (US), SAP (Germany), Visual IQ (US), Oracle (US), Neustar (US), LeadsRx (US), LeanData (US), Merkle (US), Roivenue (Czech Republic), C3 Metrics (US), AppsFlyer (US), Equifax (US), Windsor.ai (Switzerland), Manthan (India), and Oribi (Israel).
The study includes an in-depth competitive analysis of these key players in the multi-touch marketing attribution software market, with their company profiles, recent developments, and key market strategies.

Research Coverage
The market study covers the multi-touch marketing attribution software market size across segments. It aims at estimating the market size and the growth potential of this market across segments, such as component, organization size, deployment type, vertical, and regions. The study also includes an in-depth competitive analysis of the key players in the market along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall multi-touch marketing attribution software market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adobe
  • C3 Metrics
  • Leadsrx
  • Manthan
  • Neustar
  • Oribi
  • MORE

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primary Profiles
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Assumptions for the Study
2.6 Limitations of the Study

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Multi-Touch Marketing Attribution Software Market
4.2 Market in North America, By Vertical and Country
4.3 Market  Major Countries

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Growing Number of Marketing Channels to Reach End Customers
5.2.1.2 Increasing Focus of Enterprises to Optimize Marketing Spend
5.2.2 Restraints
5.2.2.1 Inconsistent Historic Data Format Makes Data Processing Laborious
5.2.2.2 Constantly Changing Regulatory Environment Across the World
5.2.3 Opportunities
5.2.3.1 Proliferation of Big Data and Analytics
5.2.3.2 Growing Demand for B2b Marketing Attribution Solutions
5.2.4 Challenges
5.2.4.1 Selection of A Relevant Multi-Touch Marketing Attribution Model and Vendor
5.3 Industry Trends
5.3.1 Use Case 1: Fospha
5.3.2 Use Case 2: Equifax
5.3.3 Use Case 3: Optimine

6 Multi-Touch Marketing Attribution Software Market, By Component
6.1 Introduction
6.2 Solution
6.2.1 Increased Need Among Organizations to Measure the Effectiveness of their Existing Multi-Touch Marketing Attribution Solution Among Enterprises
6.3 Services
6.3.1 Integration and Implementation Services
6.3.1.1 Need to Adopt Industry Ready Multi-Touch Marketing Attribution Solution for Marketing Adoption of Integration and Implementation Services
6.3.2 Advisory Services
6.3.2.1 Growing Need to Adopt the Best Multi-Touch Marketing Attribution Model to Boost the Adoption of Advisory Services Among Enterprises
6.3.3 Support and Maintenance Services
6.3.3.1 Focus on Continuous Technical Assistance and Upgrading Existing Technology With the Pace of Technological Advancement And Maintenance Services

7 Multi-Touch Marketing Attribution Software Market,  By Deployment Type
7.1 Introduction
7.2 On-Premises
7.2.1 Security Concerns Among Large Enterprises to Drive the Adoption of On-Premises Multi-Touch Marketing Attribution Solutions
7.3 Cloud
7.3.1 Scalability and Cost-Effectiveness of Cloud-Based Multi-Touch Marketing Attribution Solutions to Drive their Adoption During the Forecast Period

8 Multi-Touch Marketing Attribution Software Market,  By Organization Size
8.1 Introduction
8.2 Small and Medium-Sized Enterprises
8.2.1 Need for Cost-Effective Attribution Solutions to Gain Competitive Edge in Highly Dynamic Market to Boost the AAttribution Solution Among SMEs
8.3 Large Enterprises
8.3.1 Fierce Competition Among Enterprises in the Market to Drive the Market Among Large Enterprises

9 Multi-Touch Marketing Attribution Software Market, By Vertical
9.1 Introduction
9.2 Retail
9.2.1 Heavy Internet Penetration Across Major Economies And Customer Reliance On Online Platforms To Fuel The Adoption Of The Multi-Touch Marketing Attribution Solution Among Enterprises In The Retail Vertical
9.3 Fast Moving Consumer Goods And Consumer Packaged Goods
9.3.1 Increasing Use Of Online Channels By Consumer To Drive The Adoption Of The Multi-Touch Marketing Attribution Solution Among Enterprises In The Area Of FMCG And CPG
9.4 Computing Products And Consumer Electronics
9.4.1 High Competition And Dynamic Customer Requirements During Purchase Of Goods To Propel The Adoption Of The Multi-Touch Marketing Attribution Solution Among Enterprises
9.5 Telecom And IT
9.5.1 Significant Increase In Internet Penetration, Dynamic Customer Needs, And Fierce Competition To Drive The Adoption Of The Multi-Touch Marketing Attribution Solution Among Telecom And IT Companies
9.6 Banking, Financial Services And Insurance
9.6.1 Aggressive Shift Of BFSI Enterprises Toward Digital Medium To Propel The Adoption Of The Multi-Touch Marketing Attribution Solution
9.7 Media And Entertainment
9.7.1 Increased Need To Enhance Customer Experience And Measure Effectiveness Of Marketing Channels Amidst High Competition To Drive The Multi-Touch Marketing Attribution Software Market
9.8 Healthcare
9.8.1 Need To Manage Marketing Spends And Identify Effective Digital Channels For Marketing Activities To Drive Adoption Of The Multi-Touch Marketing Attribution Solution Among Enterprises
9.9 Travel And Hospitality
9.9.1 Need To Have Competitive Advantage And Effectively Carry Out Marketing Campaigns To Reach Out To Prospective Customers To Drive The Growth Of The Multi-Touch Marketing Attribution Software Market
9.10 Others

10 Multi-Touch Marketing Attribution Software Market, By Region
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.1.1 Increasing Digital Channel Effectiveness To Drive The Multi-Touch Marketing Attribution Software Market In The US
10.2.2 Canada
10.2.2.1 Need For Measuring And Analyzing Marketing Performance To Increase The Adoption Of The Multi-Touch Marketing Attribution Solution Among Organizations In Canada
10.3 Europe
10.3.1 United Kingdom
10.3.1.1 Growing Need To Analyze Performance Metrics Of Marketing Campaigns To Drive The Adoption Of The Multi-Touch Marketing Attribution Solution
10.3.2 Germany
10.3.2.1 Increase In Need For Multi-Channel Marketing And Rise Of Data Volume In The Arena Of Marketing To Propel The Growth Of The Multi-Touch Marketing Attribution Software Market
10.3.3 France
10.3.3.1 Increased Awareness Among Enterprises To Understand How Digital Channels Work Together To Drive The Growth Of The Multi-Touch Marketing Attribution Software Market
10.3.4 Rest Of Europe
10.4 Asia Pacific
10.4.1 Australia And New Zealand
10.4.1.1 Need To Effectively Analyze Complex Marketing Data To Fuel The Adoption Of The Multi-Touch Marketing Attribution Solution
10.4.2 China
10.4.2.1 Demand For Consistent Data-Driven Marketing Solutions Among Clients To Drive The Multi-Touch Marketing Attribution Software Market
10.4.3 India
10.4.3.1 Increased Awareness Among Enterprises To Smoothen Their Marketing Activities To Propel The Adoption Of The Multi-Touch Marketing Attribution Solution
10.4.4 Rest Of Asia Pacific
10.5 Middle East And Africa
10.5.1 Kingdom Of Saudi Arabia
10.5.1.1 Increased Need To Quantify The Relative Impact Of Marketing Revenue To Propel The Multi-Touch Marketing Attribution Software Market In KSA
10.5.2 United Arab Emirates
10.5.2.1 On-The-Go Marketing Fostered By Mobile Gadgets Across Marketing Channels To Boost The Need To Adopt The Multi-Touch Marketing Attribution Solution Among Enterprises In The UAE
10.5.3 South Africa
10.5.3.1 Increasing Pressure On Marketing Teams To Improve Roi On Marketing Spends To Boost The Adoption Of The Multi-Touch Marketing Attribution Solution In South Africa
10.5.4 Rest Of Middle East And Africa
10.6 Latin America
10.6.1 Brazil
10.6.1.1 Need To Attribute Cross-Device Measurement Among Enterprises For Smart Spending And High Returns To Boost The Growth Of The Multi-Touch Marketing Attribution Software Market
10.6.2 Mexico
10.6.2.1 Improving Customer Experience Throughout Buying Journey And Identifying Effective Marketing Channels To Propel The Adoption Of The Multi-Touch Marketing Attribution Solution
10.6.3 Rest Of Latin America

11 Competitive Landscape
11.1 Overview
11.2 Competitive Scenario
11.2.1 Product/Service/Solution Launches and Enhancements
11.2.2 Business Expansions
11.2.3 Acquisitions
11.2.4 Partnerships, Agreement, and Collaborations
11.3 Competitive Leadership Mapping
11.3.1 Visionary Leaders
11.3.2 Dynamic Differentiators
11.3.3 Innovators
11.3.4 Emerging Companies

12 Company Profiles
12.1 Adobe
12.1.1 Business Overview
12.1.2 Solutions Offered
12.1.3 Recent Developments
12.1.4 SWOT Analysis
12.1.5 MnM View
12.2 SAP
12.2.1 Business Overview
12.2.2 Solutions Offered
12.2.3 Recent Developments
12.2.4 SWOT Analysis
12.2.5 MnM View
12.3 Oracle
12.3.1 Business Overview
12.3.2 Products Offered
12.3.3 Recent Developments
12.3.4 SWOT Analysis
12.3.5 MnM View
12.4 Merkle
12.4.1 Business Overview
12.4.2 Solutions Offered
12.4.3 Recent Developments
12.4.4 SWOT Analysis
12.4.5 MnM View
12.5 Visual IQ
12.5.1 Business Overview
12.5.2 Solutions Offered
12.5.3 Recent Developments
12.5.4 SWOT Analysis
12.5.5 MnM View
12.6 Leandata
12.6.1 Business Overview
12.6.2 Products Offered
12.6.3 Recent Developments
12.6.4 MnM View
12.7 Neustar
12.7.1 Business Overview
12.7.2 Products Offered
12.7.3 Recent Developments
12.7.4 MnM View
12.8 Roivenue
12.8.1 Business Overview
12.8.2 Products Offered
12.9 C3 Metrics
12.9.1 Business Overview
12.9.2 Solutions Offered
12.10 Appsflyer
12.10.1 Business Overview
12.10.2 Products Offered
12.10.3 Recent Developments
12.10.4 MnM View
12.11 Leadsrx
12.12 Equifax
12.13 Windsor.Ai
12.14 Manthan
12.15 Oribi

13 Appendix
13.1 Discussion Guide
13.2 Knowledge Store: Subscription Portal
13.3 Available Customizations
13.4 Related Reports
13.5 Author Details

List of Tables
Table 1 United States Dollar Exchange Rate, 2015–2017
Table 2 Factor Analysis
Table 3 Multi-Touch Marketing Attribution Software Market Size, By Component, 2016–2023 (USD Million)
Table 4 Solution: Market Size, By Region, 2016–2023 (USD Million)
Table 5 Market Size, By Service, 2016–2023 (USD Million)
Table 6 Services: Market Size, By Region, 2016–2023 (USD Million)
Table 7 Integration and Implementation Services Market Size, By Region, 2016–2023 (USD Million)
Table 8 Advisory Services Market Size, By Region, 2016–2023 (USD Million)
Table 9 Support and Maintenance Services Market Size, By Region, 2016–2023 (USD Million)
Table 10 Multi-Touch Marketing Attribution Software Market Size, By Deployment Type, 2016–2023 (USD Million)
Table 11 On-Premises: Market Size, By Region, 2016–2023 (USD Million)
Table 12 Cloud: Market Size, By Region, 2016–2023 (USD Million)
Table 13 Market Size, By Organization Size, 2016–2023 (USD Million)
Table 14 Small and Medium-Sized Enterprises: Market Size, By Region, 2016–2023 (USD Million)
Table 15 Large Enterprises: Market Size, By Region, 2016–2023 (USD Million)
Table 16 Multi-Touch Marketing Attribution Software Market Size, By Vertical, 2016–2023 (USD Million)
Table 17 Retail: Market Size, By Region, 2016–2023 (USD Million)
Table 18 Fast Moving Consumer Goods and Consumer Packaged Goods: Market Size, By Region, 2016–54
Table 19 Computing Products and Consumer Electronics: Market Size, By Region, 2016–2023 (USD Million)
Table 20 Telecom and It: Market Size, By Region, 2016–2023 (USD Million)
Table 21 Banking, Financial Services, and Insurance: Market Size, By Region, 2016–2023 (USD Million)
Table 22 Media and Entertainment: Market Size, By Region, 2016–2023 (USD Million)
Table 23 Healthcare: Market Size, By Region, 2016–2023 (USD Million)
Table 24 Travel and Hospitality: Market Size, By Region, 2016–2023 (USD Million)
Table 25 Others: Market Size, By Region, 2016–2023 (USD Million)
Table 26 Multi-Touch Marketing Attribution Software Market Size, By Region, 2016–2023 (USD Million)
Table 27 North America: Market Size, By Component, 2016–2023 (USD Million)
Table 28 North America:  Market Size, By Service Type, 2016–2023 (USD Million)
Table 29 North America: Market Size, By Deployment Type, 2016–2023 (USD Million)
Table 30 North America: Market Size, By Organization Size, 2016–2023 (USD Million)
Table 31 North America: Market Size, By Vertical, 2016–2023 (USD Million)
Table 32 North America: Market Size, By Country, 2016–2023 (USD Million)
Table 33 Europe: Multi-Touch Marketing Attribution Software Market Size, By Component, 2016–2023 (USD Million)
Table 34 Europe: Market Size, By Service Type, 2016–2023 (USD Million)
Table 35 Europe: Market Size, By Deployment Type, 2016–2023 (USD Million)
Table 36 Europe: Market Size, By Organization Size, 2016–2023 (USD Million)
Table 37 Europe: Market Size, By Vertical, 2016–2023 (USD Million)
Table 38 Europe: Market Size, By Country, 2016–2023 (USD Million)
Table 39 Asia Pacific: Multi-Touch Marketing Attribution Software Market Size, By Component, 2016–2023 (USD Million)
Table 40 Asia Pacific: Market Size, By Service Type, 2016–2023 (USD Million)
Table 41 Asia Pacific: Market Size, By Deployment Type, 2016–2023 (USD Million)
Table 42 Asia Pacific: Market Size, By Organization Size, 2016–2023 (USD Million)
Table 43 Asia Pacific: Market Size, By Vertical, 2016–2023 (USD Million)
Table 44 Asia Pacific: Market Size, By Country, 2016–2023 (USD Million)
Table 45 Middle East and Africa: Multi-Touch Marketing Attribution Software Market Size, By Component, 2016–2023 (USD Million)
Table 46 Middle East and Africa: Market Size, By Service Type, 2016–2023 (USD Million)
Table 47 Middle East and Africa: Market Size, By Deployment Type, 2016–2023 (USD Million)
Table 48 Middle East and Africa: Market Size, By Organization Size, 2016–2023 (USD Million)
Table 49 Middle East and Africa: Market Size, By Vertical, 2016–2023 (USD Million)
Table 50 Middle East and Africa: Market Size, By Country, 2016–2023 (USD Million)
Table 51 Latin America: Multi-Touch Marketing Attribution Software Market Size, By Component, 2016–2023 (USD Million)
Table 52 Latin America: Market Size, By Service Type, 2016–2023 (USD Million)
Table 53 Latin America: Market Size, By Deployment Type, 2016–2023 (USD Million)
Table 54 Latin America: Market Size, By Organization Size, 2016–2023 (USD Million)
Table 55 Latin America: Market Size, By Vertical, 2016–2023 (USD Million)
Table 56 Latin America: Market Size, By Country, 2016–2023 (USD Million)
Table 57 Product/Service/Solution Launches and Enhancements, 2017–2018
Table 58 Business Expansions, 2018
Table 59 Acquisitions, 2017–2018
Table 60 Partnerships, Agreement, Collaborations, 2017–2018
Table 61 Evaluation Criteria

List of Figures
Figure 1 Multi-Touch Marketing Attribution Software Market: Research Design
Figure 2 Market Bottom-Up and Top-Down Approaches
Figure 3 Asia Pacific to Grow at the Highest Cagr During the Forecast Period
Figure 4 Telecom and It Vertical to Hold the Highest Market Share in 2018
Figure 5 Support and Maintenance Services Segment to Account for the Highest Market Share in 2018
Figure 6 Increasing Need to Justify Marketing Spend to Drive the Market During the Forecast Period
Figure 7 Telecom and It, and United States to Dominate the North American Multi-Touch Marketing Attribution Software Market in 2018
Figure 8 India to Grow at the Highest Cagr in the Market During the Forecast Period
Figure 9 Drivers, Restraints, Opportunities, and Challenges: Multi-Touch Marketing Attribution Software Market
Figure 10 Services Segment to Grow at A Higher Cagr During the Forecast Period
Figure 11 Cloud Segment to Grow at A Higher Cagr During the Forecast Period
Figure 12 Small and Medium-Sized Enterprises Segment to Grow at A Higher Cagr During the Forecast Period
Figure 13 Media and Entertainment Vertical to Grow at the Highest Cagr During the Forecast Period
Figure 14 North America to Hold the Highest Market Share in 2018
Figure 15 Asia Pacific to Grow at the Highest Cagr During the Forecast Period
Figure 16 North America: Market Snapshot
Figure 17 Asia Pacific: Market Snapshot
Figure 18 Key Developments in the Multi-Touch Marketing Attribution Software Market, 2016–2018
Figure 19 Market Evaluation Framework
Figure 20 Multi-Touch Marketing Attribution Software Market (Global) Competitive Leadership Mapping, 2018
Figure 21 Adobe: Company Snapshot
Figure 22 SWOT Analysis: Adobe
Figure 23 SAP: Company Snapshot
Figure 24 SWOT Analysis: SAP
Figure 25 Oracle: Company Snapshot
Figure 26 SWOT Analysis: Oracle
Figure 27 SWOT Analysis: Merkle
Figure 28 SWOT Analysis: Visual IQ

Note: Product cover images may vary from those shown
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  • Adobe
  • Appsflyer
  • C3 Metrics
  • Equifax
  • Leadsrx
  • Leandata
  • Manthan
  • Merkle
  • Neustar
  • Oracle
  • Oribi
  • Roivenue
  • SAP
  • Visual IQ
  • Windsor.Ai
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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