In with the new: Agencies benefit from, and adapt to, the state's rapid growth in new media
Advertising Agencies in California
Advertising agencies create advertising campaigns for periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, ad agencies provide advice, creative services, account management, production of advertising material and media planning and buying (e.g. ad placement.)
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Table of Contents
A selection of companies mentioned in this report includes:
- Publicis Groupe SA
- Omnicom Group Inc.
- WPP PLC
- Walton Isaacson