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Advertising Agencies in California - Industry Market Research Report

  • ID: 4759684
  • Report
  • February 2019
  • Region: United States
  • 22 Pages
  • IBISWorld
In with the new: Agencies benefit from, and adapt to, the state's rapid growth in new media

FEATURED COMPANIES

  • Omnicom Group Inc.
  • Publicis Groupe SA
  • Walton Isaacson
  • WPP PLC

Advertising Agencies in California

Advertising agencies create advertising campaigns for periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, ad agencies provide advice, creative services, account management, production of advertising material and media planning and buying (e.g. ad placement.)

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Omnicom Group Inc.
  • Publicis Groupe SA
  • Walton Isaacson
  • WPP PLC

ABOUT THIS INDUSTRY
Industry Definition Main Activities Similar Industries Additional Resources
INDUSTRY AT A GLANCE
INDUSTRY PERFORMANCE
Executive Summary Key External Drivers Current Performance Industry Outlook Industry Life Cycle
PRODUCTS & MARKETS
Supply Chain Products & Services Demand Determinants Major Markets International Trade Business Locations
COMPETITIVE LANDSCAPE
Market Share Concentration Key Success Factors Cost Structure Benchmarks Basis of Competition Barriers to Entry Industry Globalization
MAJOR COMPANIES
OPERATING CONDITIONS
Capital Intensity Technology & Systems Revenue Volatility Regulation & Policy Industry Assistance
KEY STATISTICS
Industry Data Annual Change Key Ratios
JARGON & GLOSSARY
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Publicis Groupe SA
  • Omnicom Group Inc.
  • WPP PLC
  • Walton Isaacson
Note: Product cover images may vary from those shown

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