Philippines Deodorants and Bath Products Market Analysis (2013 - 2023)

This data guide on Deodorants and Bath Products provides a complete overview of the market during the period 2010-2018, while the forecast data is provided till 2023. The data guide comprises retail sales, of various categories within Deodorants and Bath Products, such as Soap, and Bath and Shower Products, along with their values, volume and channels of distribution. Furthermore, it provides an in-depth analysis of the various segments in the Deodorants and Bath Products market, along with their growth perspective, which is expected to help in venturing into specific growth areas.

This guide helps in making well-informed business decisions, primarily regarding the latest market trends and product developments. Extensive secondary and primary researches/interviews are conducted as a part of the market analysis.

In 2018, the Philippines Deodorants and Bath Products market was valued at 18046 PHP Mn, registering a a CAGR of 2.99%. The Soap category accounted for the largest market share, while registering an average CAGR of 4.17% since 2010. Gels is the most preferred segment in the Deodorants category, followed by the Creams segment. The Bath and Shower Products category has been registering a steady growth of 0.06% in CAGR since 2010, which is expected to continue over the forecast period. Among the distribution channels, the Convenience Stores channel is preferred the most by majority of the people in Philippines.

Some of the Key Takeaways

Philippines Deodorants and Bath Products sales through On-line Retail channel recorded an impressive CAGR of 8.92% during 2010-2018.
The Liquid Bath Products segment is expected to witness a value CAGR of 0.91% during the forecast period.
Gels segment volume sales are witnessing the fastest growth in the Deodorants category.