New Zealand Deodorants and Bath Products Market Analysis (2013 - 2023)

This data guide on Deodorants and Bath Products provides a complete overview of the market during the period 2010-2018, while the forecast data is provided till 2023. The data guide comprises retail sales, of various categories within Deodorants and Bath Products, such as Soap, and Bath and Shower Products, along with their values, volume and channels of distribution. Furthermore, it provides an in-depth analysis of the various segments in the Deodorants and Bath Products market, along with their growth perspective, which is expected to help in venturing into specific growth areas.

This guide helps in making well-informed business decisions, primarily regarding the latest market trends and product developments. Extensive secondary and primary researches/interviews are conducted as a part of the market analysis.

The New Zealand Deodorants and Bath Products market registered a growth of 2.29% to reach 242 NZD Mn in 2018. Liquid Soap constitute the leading segment in Soap category, which recorded a per capita expenditure of 4.901 NZD in 2018. On the other hand, Shower Products is the fastest growing segment in the Bath and Shower Products category. The Bath and Shower Products category is expected to reach 128.96420601 by 2023, witnessing a healthy CAGR of 3.79%. Among distribution channels, Supermarkets and Hypermarkets are the preferred destination among the populace.

Some of the Key Takeaways

Shower Products was the fastest growing segment in the last five years, with a CAGR of 3.29%.
The Shower Products segment is expected to dominate the Bath and Shower Products category sales during the forecast period.
Liquid Soap segment volume sales are witnessing the fastest growth in the Soap category.