Portugal Hair Care & Styling Products Market Analysis (2013 - 2023)

This data guide on Hair Care & Styling Products provides a complete overview of the market during the period 2010-2018, while the forecast data is provided till 2023. The data guide comprises retail sales, of various categories within Hair Care & Styling Products, such as Hair Loss Treatments, Salon Hair Care (Retail), Styling Products, Hair Colorants, Perms and Relaxants, and Shampoo, along with their values, volume and channels of distribution. Furthermore, it provides an in-depth analysis of the various segments in the Hair Care & Styling Products market, along with their growth perspective, which is expected to help in venturing into specific growth areas.

This guide helps in making well-informed business decisions, primarily regarding the latest market trends and product developments. Extensive secondary and primary researches/interviews are conducted as a part of the market analysis.

In 2018, the Portugal Hair Care & Styling Products market was valued at 188 EUR Mn, registering a CAGR of -2.07%. The Shampoo category accounted for the largest market share, while registering an average CAGR of -1.71% since 2010. Standard Shampoo is the most preferred segment in the Shampoo category, followed by the Anti-Dandruff segment. The Perms and Relaxants category has been registering a steady decline of -2.67% in CAGR since 2010, which is expected to continue over the forecast period. Among the distribution channels, the Supermarkets and Hypermarkets channel is preferred the most by majority of the people in Portugal.

Some of the Key Takeaways

Standard Shampoo was the fastest growing segment in the last five years, with a CAGR of -1.67%.
Specialist Retailers is the second largest distribution channel for the sales of Hair Care & Styling Products in Portugal.
The Semi-Permanent Colorants segment is expected to witness a value CAGR of 0.96% during the forecast period.