Improved Marketing Effectiveness and Personalized Customer Experiences
This report provides a thorough and comprehensive analysis of this niche IT sector, which is increasing in importance as a result of the digital transformation that is taking place in organizations around the world.
Companies appreciate the value of call tracking, which can help deliver significant improvements in marketing efficiency and effectiveness, quantifiable increases in sales, and high levels of customer satisfaction. Call tracking is also a step in the customer journey, providing detailed insights into customers and their responses to marketing or other campaigns. These solutions gather important details about customers and their buying preferences and share this data with the contact center, where it can be used to optimize sales by routing calls to the most appropriate agent. Call tracking can integrate with applications like customer relationship management (CRM) systems, interactive voice response (IVR) systems and intelligent virtual agents (IVAs) to leverage customer data and deliver highly relevant and customized communications and recommendations. This results in higher conversion rates, increased revenue, improved brand loyalty, and enhanced customer experience.
The 2019 Call Tracking Product Report closely examines these highly valuable and increasingly popular solutions. The report provides a detailed analysis of 5 vendors: Convirza, Freespee, Infinity, Invoca, and Marchex. It explains how these solutions are being used, explores their benefits, and highlights best practices to help companies realize the greatest return from their investment.
Key Reasons to Buy this Report:
- Definition of call tracking; what it does, how it works, functional components that comprise these solutions, and omnichannel/Omni-media capabilities
- Enterprise benefits of call tracking
- Review of the market trends and challenges that are driving interest and investments
- Review of the call tracking the competitive landscape
- Overview of the 5 featured call tracking vendors, including company snapshots, product offerings, and packaged/verticalized solutions
- Detailed company reports for the 5 call tracking vendors, analyzing their products, functionality and future product development plans
- Call tracking market activity and market growth projections
- Comprehensive functional analysis, including interactive voice response (IVR)/intelligent virtual agents (IVAs), outbound, lead/contact management, and fraud management capabilities
- Detailed technical analysis, including administration/design and development environment, user interface (UI), artificial intelligence (AI) and machine learning, integration and security, and compliance capabilities
- Review of call tracking key performance indicators (KPIs), dashboards/reporting and analytics environment
- Implementation and return on investment (ROI) analysis, including vendor methodology, best practices, training and professional services, and maintenance and support
- Call tracking pricing models
- Comprehensive Vendor Directory covering all known vendors who provide call tracking functionality
Table of Contents
1. Executive Summary2. Introduction
Companies Mentioned
- Convirza
- Freespee
- Infinity
- Invoca
- Marchex, Inc.