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Contextual Advertising - Market Analysis, Trends, and Forecasts

  • ID: 4804634
  • Report
  • October 2019
  • Region: Global
  • 196 pages
  • Global Industry Analysts, Inc
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FEATURED COMPANIES

  • Act-On Software
  • Amobee
  • Flytxt
  • Infolinks Media
  • Media.Net
  • SAP Se
  • MORE
The Contextual Advertising market worldwide is projected to grow by US$279.2 Billion, driven by a compounded growth of 18.5%. Activity-based Advertising, one of the segments analyzed and sized in this study, displays the potential to grow at over 18.6%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$166.2 Billion by the year 2025, Activity-based Advertising will bring in healthy gains adding significant momentum to global growth.

Representing the developed world, the United States will maintain a 16.5% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$10.6 Billion to the region's size and clout in the next 5 to 6 years. Over US$8.9 Billion worth of projected demand in the region will come from the rest of the European markets. In Japan, Activity-based Advertising will reach a market size of US$7 Billion by the close of the analysis period. As the world’s second largest economy and the new game changer in global markets, China exhibits the potential to grow at 23.6% over the next couple of years and add approximately US$69.7 Billion in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders.

Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific, Latin America and the Middle East. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include:
  • Act-On Software, Inc.
  • Adobe Systems, Inc.
  • Amazon.com, Inc.
  • Amobee, Inc.
  • AOL, Inc.
  • Facebook, Inc.
  • Flytxt
  • Google, Inc.
  • IAC Group
  • Infolinks Media, LLC
  • Inmobi
  • Marketo, Inc.
  • Media.Net
  • Microsoft Corporation
  • Millennial Media, Inc.
  • SAP SE
  • SimplyCast Interactive Marketing Inc.
  • Twitter, Inc.
  • Yahoo Developer Network
  • Yahoo!, Inc.
Note: Product cover images may vary from those shown
2 of 3

FEATURED COMPANIES

  • Act-On Software
  • Amobee
  • Flytxt
  • Infolinks Media
  • Media.Net
  • SAP Se
  • MORE

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Global Competitor Market Shares

Contextual Advertising Competitor Market Share Scenario Worldwide (in %): 2019 & 2025

Contextual Advertising: Targeted Advertising for Engaging Modern Consumers

Rise of Ad Blockers Highlights the Need for Contextually Relevant Ads: Ad Block Adoption (In Million Users) Worldwide by Platform for the Years 2016, 2017 & 2018

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

Ballooning Popularity of Mobile Advertising, a Major Game-Changer for Contextual Ad-Targeting

Surging Mobile Advertising Spending Driven by Growing Mobile Internet Usage to Benefit Market Growth: Global Mobile Advertising Spending (In US$ Billion) for the Years 2018, 2020 & 2023

Global Average Daily Internet Consumption (In Minutes) Per Capita by Device for the Years 2017, 2019 & 2022

Location-Based Advertising Gains Momentum with Increasing Smartphone Penetration

US Mobile Location-Based Targeted Ad Spending (In US$ Billion) for the Years 2018, 2020 & 2023

Enactment of Stricter Data Privacy Regulations Revives Interest in Contextual Targeting

Personalized Marketing Strategies Harness the Power of Context to Boost Conversion Rates

Rapidly Expanding Base of Social Media Users Present Lucrative Growth Opportunities

Global Number of Active Users (In Million) on Leading Social Networking Sites for the Year 2018

Total Number of Social Network Users (In Million) by Leading Countries for the Years 2019, 2021 & 2023

Advances in AI and Machine Learning to Boost Prospects for Real-Time Contextual Targeting

4. GLOBAL MARKET PERSPECTIVE

TABLE 1: Contextual Advertising Global Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025

TABLE 2: Contextual Advertising Market Share Shift across Key Geographies Worldwide: 2019 VS 2025

TABLE 3: Activity-based Advertising (Type) World Market by Region/Country in US$ Million: 2018 to 2025

TABLE 4: Activity-based Advertising (Type) Market Share Breakdown of Worldwide Sales by Region/Country: 2019 VS 2025

TABLE 5: Location-based Advertising (Type) Potential Growth Markets Worldwide in US$ Million: 2018 to 2025

TABLE 6: Location-based Advertising (Type) Market Sales Breakdown by Region/Country in Percentage: 2019 VS 2025

TABLE 7: Other Types (Type) Geographic Market Spread Worldwide in US$ Million: 2018 to 2025

TABLE 8: Other Types (Type) Market Share Distribution in Percentage by Region/Country: 2019 VS 2025

TABLE 9: Consumer Goods, Retail & Restaurants (Vertical) Demand Potential Worldwide in US$ Million by Region/Country: 2018-2025

TABLE 10: Consumer Goods, Retail & Restaurants (Vertical) Share Breakdown Review by Region/Country: 2019 VS 2025

TABLE 11: IT & Telecom (Vertical) Worldwide Latent Demand Forecasts in US$ Million by Region/Country: 2018-2025

TABLE 12: IT & Telecom (Vertical) Distribution of Global Sales by Region/Country: 2019 VS 2025

TABLE 13: BFSI (Vertical) Sales Estimates and Forecasts in US$ Million by Region/Country for the Years 2018 through 2025

TABLE 14: BFSI (Vertical) Global Market Share Distribution by Region/Country for 2019 and 2025

TABLE 15: Media & Entertainment (Vertical) Global Opportunity Assessment in US$ Million by Region/Country: 2018-2025

TABLE 16: Media & Entertainment (Vertical) Percentage Share Breakdown of Global Sales by Region/Country: 2019 VS 2025

TABLE 17: Travel, Transportation & Automobiles (Vertical) Worldwide Sales in US$ Million by Region/Country: 2018-2025

TABLE 18: Travel, Transportation & Automobiles (Vertical) Market Share Shift across Key Geographies: 2019 VS 2025

TABLE 19: Healthcare (Vertical) Global Market Estimates & Forecasts in US$ Million by Region/Country: 2018-2025

TABLE 20: Healthcare (Vertical) Market Share Breakdown by Region/Country: 2019 VS 2025

TABLE 21: Academia & Government (Vertical) Demand Potential Worldwide in US$ Million by Region/Country: 2018-2025

TABLE 22: Academia & Government (Vertical) Share Breakdown Review by Region/Country: 2019 VS 2025

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES

Market Facts & Figures

US Contextual Advertising Market Share (in %) by Company: 2019 & 2025

TABLE 23: United States Contextual Advertising Market Estimates and Projections in US$ Million by Type: 2018 to 2025

TABLE 24: United States Contextual Advertising Market Share Breakdown by Type: 2019 VS 2025

TABLE 25: United States Contextual Advertising Latent Demand Forecasts in US$ Million by Vertical: 2018 to 2025

TABLE 26: Contextual Advertising Market Share Breakdown in the United States by Vertical: 2019 VS 2025

CANADA

TABLE 27: Canadian Contextual Advertising Market Estimates and Forecasts in US$ Million by Type: 2018 to 2025

TABLE 28: Contextual Advertising Market in Canada: Percentage Share Breakdown of Sales by Type for 2019 and 2025

TABLE 29: Canadian Contextual Advertising Market Quantitative Demand Analysis in US$ Million by Vertical: 2018 to 2025

TABLE 30: Canadian Contextual Advertising Market Share Analysis by Vertical: 2019 VS 2025

JAPAN

TABLE 31: Japanese Market for Contextual Advertising: Annual Sales Estimates and Projections in US$ Million by Type for the Period 2018-2025

TABLE 32: Japanese Contextual Advertising Market Share Analysis by Type: 2019 VS 2025

TABLE 33: Japanese Demand Estimates and Forecasts for Contextual Advertising in US$ Million by Vertical: 2018 to 2025

TABLE 34: Contextual Advertising Market Share Shift in Japan by Vertical: 2019 VS 2025

CHINA

TABLE 35: Chinese Contextual Advertising Market Growth Prospects in US$ Million by Type for the Period 2018-2025

TABLE 36: Chinese Contextual Advertising Market by Type: Percentage Breakdown of Sales for 2019 and 2025

TABLE 37: Chinese Demand for Contextual Advertising in US$ Million by Vertical: 2018 to 2025

TABLE 38: Chinese Contextual Advertising Market Share Breakdown by Vertical: 2019 VS 2025

EUROPE

Market Facts & Figures

European Contextual Advertising Market: Competitor Market Share Scenario (in %) for 2019 & 2025

TABLE 39: European Contextual Advertising Market Demand Scenario in US$ Million by Region/Country: 2018-2025

TABLE 40: European Contextual Advertising Market Share Shift by Region/Country: 2019 VS 2025

TABLE 41: European Contextual Advertising Market Estimates and Forecasts in US$ Million by Type: 2018-2025

TABLE 42: European Contextual Advertising Market Share Breakdown by Type: 2019 VS 2025

TABLE 43: European Contextual Advertising Addressable Market Opportunity in US$ Million by Vertical: 2018-2025

TABLE 44: European Contextual Advertising Market Share Analysis by Vertical: 2019 VS 2025

FRANCE

TABLE 45: Contextual Advertising Market in France by Type: Estimates and Projections in US$ Million for the Period 2018-2025

TABLE 46: French Contextual Advertising Market Share Analysis by Type: 2019 VS 2025

TABLE 47: Contextual Advertising Quantitative Demand Analysis in France in US$ Million by Vertical: 2018-2025

TABLE 48: French Contextual Advertising Market Share Analysis: A 7-Year Perspective by Vertical for 2019 and 2025

GERMANY

TABLE 49: Contextual Advertising Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2018-2025

TABLE 50: German Contextual Advertising Market Share Breakdown by Type: 2019 VS 2025

TABLE 51: Contextual Advertising Market in Germany: Annual Sales Estimates and Forecasts in US$ Million by Vertical for the Period 2018-2025

TABLE 52: Contextual Advertising Market Share Distribution in Germany by Vertical: 2019 VS 2025

ITALY

TABLE 53: Italian Contextual Advertising Market Growth Prospects in US$ Million by Type for the Period 2018-2025

TABLE 54: Italian Contextual Advertising Market by Type: Percentage Breakdown of Sales for 2019 and 2025

TABLE 55: Italian Demand for Contextual Advertising in US$ Million by Vertical: 2018 to 2025

TABLE 56: Italian Contextual Advertising Market Share Breakdown by Vertical: 2019 VS 2025

UNITED KINGDOM

TABLE 57: United Kingdom Market for Contextual Advertising: Annual Sales Estimates and Projections in US$ Million by Type for the Period 2018-2025

TABLE 58: United Kingdom Contextual Advertising Market Share Analysis by Type: 2019 VS 2025

TABLE 59: United Kingdom Demand Estimates and Forecasts for Contextual Advertising in US$ Million by Vertical: 2018 to 2025

TABLE 60: Contextual Advertising Market Share Shift in the United Kingdom by Vertical: 2019 VS 2025

SPAIN

TABLE 61: Spanish Contextual Advertising Market Estimates and Forecasts in US$ Million by Type: 2018 to 2025

TABLE 62: Contextual Advertising Market in Spain: Percentage Share Breakdown of Sales by Type for 2019 and 2025

TABLE 63: Spanish Contextual Advertising Market Quantitative Demand Analysis in US$ Million by Vertical: 2018 to 2025

TABLE 64: Spanish Contextual Advertising Market Share Analysis by Vertical: 2019 VS 2025

RUSSIA

TABLE 65: Russian Contextual Advertising Market Estimates and Projections in US$ Million by Type: 2018 to 2025

TABLE 66: Russian Contextual Advertising Market Share Breakdown by Type: 2019 VS 2025

TABLE 67: Russian Contextual Advertising Latent Demand Forecasts in US$ Million by Vertical: 2018 to 2025

TABLE 68: Contextual Advertising Market Share Breakdown in Russia by Vertical: 2019 VS 2025

REST OF EUROPE

TABLE 69: Rest of Europe Contextual Advertising Market Estimates and Forecasts in US$ Million by Type: 2018-2025

TABLE 70: Rest of Europe Contextual Advertising Market Share Breakdown by Type: 2019 VS 2025

TABLE 71: Rest of Europe Contextual Advertising Addressable Market Opportunity in US$ Million by Vertical: 2018-2025

TABLE 72: Rest of Europe Contextual Advertising Market Share Analysis by Vertical: 2019 VS 2025

ASIA-PACIFIC

TABLE 73: Asia-Pacific Contextual Advertising Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025

TABLE 74: Asia-Pacific Contextual Advertising Market Share Analysis by Region/Country: 2019 VS 2025

TABLE 75: Contextual Advertising Market in Asia-Pacific by Type: Estimates and Projections in US$ Million for the Period 2018-2025

TABLE 76: Asia-Pacific Contextual Advertising Market Share Analysis by Type: 2019 VS 2025

TABLE 77: Contextual Advertising Quantitative Demand Analysis in Asia-Pacific in US$ Million by Vertical: 2018-2025

TABLE 78: Asia-Pacific Contextual Advertising Market Share Analysis: A 7-Year Perspective by Vertical for 2019 and 2025

AUSTRALIA

TABLE 79: Contextual Advertising Market in Australia: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2018-2025

TABLE 80: Australian Contextual Advertising Market Share Breakdown by Type: 2019 VS 2025

TABLE 81: Contextual Advertising Market in Australia: Annual Sales Estimates and Forecasts in US$ Million by Vertical for the Period 2018-2025

TABLE 82: Contextual Advertising Market Share Distribution in Australia by Vertical: 2019 VS 2025

INDIA

TABLE 83: Indian Contextual Advertising Market Estimates and Forecasts in US$ Million by Type: 2018 to 2025

TABLE 84: Contextual Advertising Market in India: Percentage Share Breakdown of Sales by Type for 2019 and 2025

TABLE 85: Indian Contextual Advertising Market Quantitative Demand Analysis in US$ Million by Vertical: 2018 to 2025

TABLE 86: Indian Contextual Advertising Market Share Analysis by Vertical: 2019 VS 2025

SOUTH KOREA

TABLE 87: Contextual Advertising Market in South Korea: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2018-2025

TABLE 88: Contextual Advertising Market Share Distribution in South Korea by Type: 2019 VS 2025

TABLE 89: Contextual Advertising Market in South Korea: Recent Past, Current and Future Analysis in US$ Million by Vertical for the Period 2018-2025

TABLE 90: Contextual Advertising Market Share Distribution in South Korea by Vertical: 2019 VS 2025

REST OF ASIA-PACIFIC

TABLE 91: Rest of Asia-Pacific Market for Contextual Advertising: Annual Sales Estimates and Projections in US$ Million by Type for the Period 2018-2025

TABLE 92: Rest of Asia-Pacific Contextual Advertising Market Share Analysis by Type: 2019 VS 2025

TABLE 93: Rest of Asia-Pacific Demand Estimates and Forecasts for Contextual Advertising in US$ Million by Vertical: 2018 to 2025

TABLE 94: Contextual Advertising Market Share Shift in Rest of Asia-Pacific by Vertical: 2019 VS 2025

LATIN AMERICA

TABLE 95: Latin American Contextual Advertising Market Trends by Region/Country in US$ Million: 2018-2025

TABLE 96: Latin American Contextual Advertising Market Percentage Breakdown of Sales by Region/Country: 2019 and 2025

TABLE 97: Latin American Contextual Advertising Market Growth Prospects in US$ Million by Type for the Period 2018-2025

TABLE 98: Latin American Contextual Advertising Market by Type: Percentage Breakdown of Sales for 2019 and 2025

TABLE 99: Latin American Demand for Contextual Advertising in US$ Million by Vertical: 2018 to 2025

TABLE 100: Latin American Contextual Advertising Market Share Breakdown by Vertical: 2019 VS 2025

ARGENTINA

TABLE 101: Argentinean Contextual Advertising Market Estimates and Forecasts in US$ Million by Type: 2018-2025

TABLE 102: Argentinean Contextual Advertising Market Share Breakdown by Type: 2019 VS 2025

TABLE 103: Argentinean Contextual Advertising Addressable Market Opportunity in US$ Million by Vertical: 2018-2025

TABLE 104: Argentinean Contextual Advertising Market Share Analysis by Vertical: 2019 VS 2025

BRAZIL

TABLE 105: Contextual Advertising Market in Brazil by Type: Estimates and Projections in US$ Million for the Period 2018-2025

TABLE 106: Brazilian Contextual Advertising Market Share Analysis by Type: 2019 VS 2025

TABLE 107: Contextual Advertising Quantitative Demand Analysis in Brazil in US$ Million by Vertical: 2018-2025

TABLE 108: Brazilian Contextual Advertising Market Share Analysis: A 7-Year Perspective by Vertical for 2019 and 2025

MEXICO

TABLE 109: Contextual Advertising Market in Mexico: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2018-2025

TABLE 110: Mexican Contextual Advertising Market Share Breakdown by Type: 2019 VS 2025

TABLE 111: Contextual Advertising Market in Mexico: Annual Sales Estimates and Forecasts in US$ Million by Vertical for the Period 2018-2025

TABLE 112: Contextual Advertising Market Share Distribution in Mexico by Vertical: 2019 VS 2025

REST OF LATIN AMERICA

TABLE 113: Rest of Latin America Contextual Advertising Market Estimates and Projections in US$ Million by Type: 2018 to 2025

TABLE 114: Rest of Latin America Contextual Advertising Market Share Breakdown by Type: 2019 VS 2025

TABLE 115: Rest of Latin America Contextual Advertising Latent Demand Forecasts in US$ Million by Vertical: 2018 to 2025

TABLE 116: Contextual Advertising Market Share Breakdown in Rest of Latin America by Vertical: 2019 VS 2025

MIDDLE EAST

TABLE 117: The Middle East Contextual Advertising Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025

TABLE 118: The Middle East Contextual Advertising Market Share Breakdown by Region/Country: 2019 and 2025

TABLE 119: The Middle East Contextual Advertising Market Estimates and Forecasts in US$ Million by Type: 2018 to 2025

TABLE 120: Contextual Advertising Market in the Middle East: Percentage Share Breakdown of Sales by Type for 2019 and 2025

TABLE 121: The Middle East Contextual Advertising Market Quantitative Demand Analysis in US$ Million by Vertical: 2018 to 2025

TABLE 122: The Middle East Contextual Advertising Market Share Analysis by Vertical: 2019 VS 2025

IRAN

TABLE 123: Iranian Market for Contextual Advertising: Annual Sales Estimates and Projections in US$ Million by Type for the Period 2018-2025

TABLE 124: Iranian Contextual Advertising Market Share Analysis by Type: 2019 VS 2025

TABLE 125: Iranian Demand Estimates and Forecasts for Contextual Advertising in US$ Million by Vertical: 2018 to 2025

TABLE 126: Contextual Advertising Market Share Shift in Iran by Vertical: 2019 VS 2025

ISRAEL

TABLE 127: Israeli Contextual Advertising Market Estimates and Forecasts in US$ Million by Type: 2018-2025

TABLE 128: Israeli Contextual Advertising Market Share Breakdown by Type: 2019 VS 2025

TABLE 129: Israeli Contextual Advertising Addressable Market Opportunity in US$ Million by Vertical: 2018-2025

TABLE 130: Israeli Contextual Advertising Market Share Analysis by Vertical: 2019 VS 2025

SAUDI ARABIA

TABLE 131: Saudi Arabian Contextual Advertising Market Growth Prospects in US$ Million by Type for the Period 2018-2025

TABLE 132: Saudi Arabian Contextual Advertising Market by Type: Percentage Breakdown of Sales for 2019 and 2025

TABLE 133: Saudi Arabian Demand for Contextual Advertising in US$ Million by Vertical: 2018 to 2025

TABLE 134: Saudi Arabian Contextual Advertising Market Share Breakdown by Vertical: 2019 VS 2025

UNITED ARAB EMIRATES

TABLE 135: Contextual Advertising Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2018-2025

TABLE 136: Contextual Advertising Market Share Distribution in United Arab Emirates by Type: 2019 VS 2025

TABLE 137: Contextual Advertising Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Million by Vertical for the Period 2018-2025

TABLE 138: Contextual Advertising Market Share Distribution in United Arab Emirates by Vertical: 2019 VS 2025

REST OF MIDDLE EAST

TABLE 139: Contextual Advertising Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2018-2025

TABLE 140: Rest of Middle East Contextual Advertising Market Share Breakdown by Type: 2019 VS 2025

TABLE 141: Contextual Advertising Market in Rest of Middle East: Annual Sales Estimates and Forecasts in US$ Million by Vertical for the Period 2018-2025

TABLE 142: Contextual Advertising Market Share Distribution in Rest of Middle East by Vertical: 2019 VS 2025

AFRICA

TABLE 143: African Contextual Advertising Market Estimates and Projections in US$ Million by Type: 2018 to 2025

TABLE 144: African Contextual Advertising Market Share Breakdown by Type: 2019 VS 2025

TABLE 145: African Contextual Advertising Latent Demand Forecasts in US$ Million by Vertical: 2018 to 2025

TABLE 146: Contextual Advertising Market Share Breakdown in Africa by Vertical: 2019 VS 2025

IV. COMPETITION

AOL

ACT-ON SOFTWARE

ADOBE SYSTEMS

AMAZON.COM

AMOBEE

FACEBOOK

FLYTXT

GOOGLE, INC.

IAC GROUP

INMOBI PTE

INFOLINKS MEDIA

MARKETO

MEDIA.NET

MICROSOFT CORPORATION

MILLENNIAL MEDIA

SAP SE

SIMPLYCAST INTERACTIVE MARKETING INC.

TWITTER

YAHOO DEVELOPER NETWORK

YAHOO!

V. CURATED RESEARCH

Note: Product cover images may vary from those shown
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  • Aol
  • Act-On Software
  • Adobe Systems
  • Amazon.Com
  • Amobee
  • Facebook
  • Flytxt
  • Google, Inc.
  • Iac Group
  • Inmobi Pte
  • Infolinks Media
  • Marketo
  • Media.Net
  • Microsoft Corporation
  • Millennial Media
  • SAP Se
  • Simplycast Interactive Marketing Inc.
  • Twitter
  • Yahoo Developer Network
  • Yahoo!
Note: Product cover images may vary from those shown
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