Global Digital OOH Market to Reach $31.1 Billion by 2027
Amid the COVID-19 crisis, the global market for Digital OOH estimated at US$17.1 Billion in the year 2020, is projected to reach a revised size of US$31.1 Billion by 2027, growing at a CAGR of 8.9% over the period 2020-2027. Billboard, one of the segments analyzed in the report, is projected to record a 9.9% CAGR and reach US$14.6 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Transit segment is readjusted to a revised 8.5% CAGR for the next 7-year period.The U.S. Market is Estimated at $5.5 Billion, While China is Forecast to Grow at 12.3% CAGR
The Digital OOH market in the U.S. is estimated at US$5.5 Billion in the year 2020. China, the world's second largest economy, is forecast to reach a projected market size of US$6.6 Billion by the year 2027 trailing a CAGR of 12.3% over the period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 6.3% and 7.9% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 7.2% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$3.2 Billion by the year 2027.Street Furniture Segment to Record 7.9% CAGR
In the global Street Furniture segment, USA, Canada, Japan, China and Europe will drive the 7.9% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$2.9 Billion in the year 2020 will reach a projected size of US$4.9 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Latin America will expand at a 9.7% CAGR through the analysis period.Select Competitors (Total 45 Featured)
- Adams Outdoor Advertising
- AOTO Electronics Co., Ltd
- APG - SGA SA
- Ayuda Media Systems
- Bell Media
- Broadsign International LLC
- Clear Channel Outdoor Holdings, Inc.
- Daktronics, Inc.
- Global
- JCDecaux Group
- Lamar Advertising Company
- oOh!media Limited
- Outfront Media, Inc.
- Pattison Outdoor Advertising
- Primedia Outdoor
- Ströer SE & Co. KGaA
What's New for 2022?
- Global competitiveness and key competitor percentage market shares
- Market presence across multiple geographies - Strong/Active/Niche/Trivial
- Online interactive peer-to-peer collaborative bespoke updates
- Access to a digital archives and Research Platform
- Complimentary updates for one year
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Report Attribute | Details |
---|---|
No. of Pages | 488 |
Published | October 2022 |
Forecast Period | 2020 - 2027 |
Estimated Market Value ( USD | $ 17.1 Billion |
Forecasted Market Value ( USD | $ 31.1 Billion |
Compound Annual Growth Rate | 8.9% |
Regions Covered | Global |
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARYIII. MARKET ANALYSISITALYREST OF EUROPEREST OF WORLD
1. MARKET OVERVIEW
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
UNITED STATES
CANADA
JAPAN
CHINA
EUROPE
FRANCE
GERMANY
UNITED KINGDOM
ASIA-PACIFIC
IV. COMPETITION
Companies Mentioned
A selection of companies mentioned in this report includes:
- Adams Outdoor Advertising
- AOTO Electronics Co., Ltd
- APG|SGA SA
- Ayuda Media Systems
- Bell Media
- Broadsign International LLC
- Clear Channel Outdoor Holdings, Inc.
- Daktronics, Inc.
- Global
- JCDecaux Group
- Lamar Advertising Company
- oOh!media Limited
- Outfront Media, Inc.
- Pattison Outdoor Advertising
- Primedia Outdoor
- Ströer SE & Co. KGaA