Digital OOH - Global Market Trajectory & Analytics

Global Digital OOH Market to Reach $31.1 Billion by 2027

Amid the COVID-19 crisis, the global market for Digital OOH estimated at US$17.1 Billion in the year 2020, is projected to reach a revised size of US$31.1 Billion by 2027, growing at a CAGR of 8.9% over the period 2020-2027. Billboard, one of the segments analyzed in the report, is projected to record a 9.9% CAGR and reach US$14.6 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Transit segment is readjusted to a revised 8.5% CAGR for the next 7-year period.

The U.S. Market is Estimated at $5.5 Billion, While China is Forecast to Grow at 12.3% CAGR

The Digital OOH market in the U.S. is estimated at US$5.5 Billion in the year 2020. China, the world's second largest economy, is forecast to reach a projected market size of US$6.6 Billion by the year 2027 trailing a CAGR of 12.3% over the period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 6.3% and 7.9% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 7.2% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$3.2 Billion by the year 2027.

Street Furniture Segment to Record 7.9% CAGR

In the global Street Furniture segment, USA, Canada, Japan, China and Europe will drive the 7.9% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$2.9 Billion in the year 2020 will reach a projected size of US$4.9 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Latin America will expand at a 9.7% CAGR through the analysis period.

Select Competitors (Total 45 Featured)

• Adams Outdoor Advertising
• AOTO Electronics Co., Ltd
• APG - SGA SA
• Ayuda Media Systems
• Bell Media
• Broadsign International LLC
• Clear Channel Outdoor Holdings, Inc.
• Daktronics, Inc.
• Global
• JCDecaux Group
• Lamar Advertising Company
• oOh!media Limited
• Outfront Media, Inc.
• Pattison Outdoor Advertising
• Primedia Outdoor
• Ströer SE & Co. KGaA

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