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Digital OOH - Market Analysis, Trends, and Forecasts

  • ID: 4804803
  • Report
  • October 2019
  • Region: Global
  • 144 pages
  • Global Industry Analysts, Inc
1 of 3

FEATURED COMPANIES

  • Ayuda Media Systems
  • Clear Channel Outdoor
  • Deepsky Corp. Ltd.
  • Lamar Advertising Company
  • NEC Display Solutions
  • Ooh!Media
  • MORE
The Digital OOH market worldwide is projected to grow by US$15.1 Billion, driven by a compounded growth of 10.3%. Billboard, one of the segments analyzed and sized in this study, displays the potential to grow at over 9.2%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$6.7 Billion by the year 2025, Billboard will bring in healthy gains adding significant momentum to global growth.

Representing the developed world, the United States will maintain a 11.8% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$692.6 Million to the region's size and clout in the next 5 to 6 years. Over US$699.9 Million worth of projected demand in the region will come from the rest of the European markets. In Japan, Billboard will reach a market size of US$692.5 Million by the close of the analysis period. As the world’s second largest economy and the new game changer in global markets, China exhibits the potential to grow at 9.9% over the next couple of years and add approximately US$2.6 Billion in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders.

Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include:
  • Ayuda Media Systems
  • BroadSign International LLC
  • Chrisitie Digital Systems Usa Inc.
  • Clear Channel Outdoor, Inc.
  • Daktronics, Inc.
  • Deepsky Corp. Ltd.
  • JCDecaux
  • Lamar Advertising Company
  • Mvix , Inc.
  • NEC Display Solutions Ltd.
  • Ocean Outdoor UK Limited
  • Ooh!Media Ltd.
  • Outfront Media, Inc.
  • Prismview LLC
  • Shenzhen AOTO Electronics Co., Ltd.
Note: Product cover images may vary from those shown
2 of 3

FEATURED COMPANIES

  • Ayuda Media Systems
  • Clear Channel Outdoor
  • Deepsky Corp. Ltd.
  • Lamar Advertising Company
  • NEC Display Solutions
  • Ooh!Media
  • MORE

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Global Competitor Market Shares

Digital OOH Competitor Market Share Scenario Worldwide (in %): 2019 & 2025

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

TABLE 1: Digital OOH Global Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025

TABLE 2: Digital OOH Global Retrospective Market Scenario in US$ Million by Region/Country: 2009-2017

TABLE 3: Digital OOH Market Share Shift across Key Geographies Worldwide: 2009 VS 2019 VS 2025

TABLE 4: Billboard (Product) World Market by Region/Country in US$ Million: 2018 to 2025

TABLE 5: Billboard (Product) Historic Market Analysis by Region/Country in US$ Million: 2009 to 2017

TABLE 6: Billboard (Product) Market Share Breakdown of Worldwide Sales by Region/Country: 2009 VS 2019 VS 2025

TABLE 7: Street Furniture (Product) Potential Growth Markets Worldwide in US$ Million: 2018 to 2025

TABLE 8: Street Furniture (Product) Historic Market Perspective by Region/Country in US$ Million: 2009 to 2017

TABLE 9: Street Furniture (Product) Market Sales Breakdown by Region/Country in Percentage: 2009 VS 2019 VS 2025

TABLE 10: Transit (Product) Geographic Market Spread Worldwide in US$ Million: 2018 to 2025

TABLE 11: Transit (Product) Region Wise Breakdown of Global Historic Demand in US$ Million: 2009 to 2017

TABLE 12: Transit (Product) Market Share Distribution in Percentage by Region/Country: 2009 VS 2019 VS 2025

TABLE 13: Commercial (End-Use Vertical) World Market Estimates and Forecasts by Region/Country in US$ Million: 2018 to 2025

TABLE 14: Commercial (End-Use Vertical) Market Historic Review by Region/Country in US$ Million: 2009 to 2017

TABLE 15: Commercial (End-Use Vertical) Market Share Breakdown by Region/Country: 2009 VS 2019 VS 2025

TABLE 16: Infrastructural (End-Use Vertical) World Market by Region/Country in US$ Million: 2018 to 2025

TABLE 17: Infrastructural (End-Use Vertical) Historic Market Analysis by Region/Country in US$ Million: 2009 to 2017

TABLE 18: Infrastructural (End-Use Vertical) Market Share Distribution in Percentage by Region/Country: 2009 VS 2019 VS 2025

TABLE 19: Institutional (End-Use Vertical) World Market Estimates and Forecasts in US$ Million by Region/Country: 2018 to 2025

TABLE 20: Institutional (End-Use Vertical) Market Worldwide Historic Review by Region/Country in US$ Million: 2009 to 2017

TABLE 21: Institutional (End-Use Vertical) Market Percentage Share Distribution by Region/Country: 2009 VS 2019 VS 2025

TABLE 22: Other End-Use Verticals (End-Use Vertical) Market Opportunity Analysis Worldwide in US$ Million by Region/Country: 2018 to 2025

TABLE 23: Other End-Use Verticals (End-Use Vertical) Global Historic Demand in US$ Million by Region/Country: 2009 to 2017

TABLE 24: Other End-Use Verticals (End-Use Vertical) Market Share Distribution in Percentage by Region/Country: 2009 VS 2019 VS 2025

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES

Market Facts & Figures

US Digital OOH Market Share (in %) by Company: 2019 & 2025

TABLE 25: United States Digital OOH Market Estimates and Projections in US$ Million by Product: 2018 to 2025

TABLE 26: Digital OOH Market in the United States by Product: A Historic Review in US$ Million for 2009-2017

TABLE 27: United States Digital OOH Market Share Breakdown by Product: 2009 VS 2019 VS 2025

TABLE 28: United States Digital OOH Market Estimates and Projections in US$ Million by End-Use Vertical: 2018 to 2025

TABLE 29: Digital OOH Market in the United States by End-Use Vertical: A Historic Review in US$ Million for 2009-2017

TABLE 30: United States Digital OOH Market Share Breakdown by End-Use Vertical: 2009 VS 2019 VS 2025

CANADA

TABLE 31: Canadian Digital OOH Market Estimates and Forecasts in US$ Million by Product: 2018 to 2025

TABLE 32: Canadian Digital OOH Historic Market Review by Product in US$ Million: 2009-2017

TABLE 33: Digital OOH Market in Canada: Percentage Share Breakdown of Sales by Product for 2009, 2019, and 2025

TABLE 34: Canadian Digital OOH Market Estimates and Forecasts in US$ Million by End-Use Vertical: 2018 to 2025

TABLE 35: Canadian Digital OOH Historic Market Review by End-Use Vertical in US$ Million: 2009-2017

TABLE 36: Digital OOH Market in Canada: Percentage Share Breakdown of Sales by End-Use Vertical for 2009, 2019, and 2025

JAPAN

TABLE 37: Japanese Market for Digital OOH: Annual Sales Estimates and Projections in US$ Million by Product for the Period 2018-2025

TABLE 38: Digital OOH Market in Japan: Historic Sales Analysis in US$ Million by Product for the Period 2009-2017

TABLE 39: Japanese Digital OOH Market Share Analysis by Product: 2009 VS 2019 VS 2025

TABLE 40: Japanese Market for Digital OOH: Annual Sales Estimates and Projections in US$ Million by End-Use Vertical for the Period 2018-2025

TABLE 41: Digital OOH Market in Japan: Historic Sales Analysis in US$ Million by End-Use Vertical for the Period 2009-2017

TABLE 42: Japanese Digital OOH Market Share Analysis by End-Use Vertical: 2009 VS 2019 VS 2025

CHINA

TABLE 43: Chinese Digital OOH Market Growth Prospects in US$ Million by Product for the Period 2018-2025

TABLE 44: Digital OOH Historic Market Analysis in China in US$ Million by Product: 2009-2017

TABLE 45: Chinese Digital OOH Market by Product: Percentage Breakdown of Sales for 2009, 2019, and 2025

TABLE 46: Chinese Digital OOH Market Growth Prospects in US$ Million by End-Use Vertical for the Period 2018-2025

TABLE 47: Digital OOH Historic Market Analysis in China in US$ Million by End-Use Vertical: 2009-2017

TABLE 48: Chinese Digital OOH Market by End-Use Vertical: Percentage Breakdown of Sales for 2009, 2019, and 2025

EUROPE

Market Facts & Figures

European Digital OOH Market: Competitor Market Share Scenario (in %) for 2019 & 2025

TABLE 49: European Digital OOH Market Demand Scenario in US$ Million by Region/Country: 2018-2025

TABLE 50: Digital OOH Market in Europe: A Historic Market Perspective in US$ Million by Region/Country for the Period 2009-2017

TABLE 51: European Digital OOH Market Share Shift by Region/Country: 2009 VS 2019 VS 2025

TABLE 52: European Digital OOH Market Estimates and Forecasts in US$ Million by Product: 2018-2025

TABLE 53: Digital OOH Market in Europe in US$ Million by Product: A Historic Review for the Period 2009-2017

TABLE 54: European Digital OOH Market Share Breakdown by Product: 2009 VS 2019 VS 2025

TABLE 55: European Digital OOH Market Estimates and Forecasts in US$ Million by End-Use Vertical: 2018-2025

TABLE 56: Digital OOH Market in Europe in US$ Million by End-Use Vertical: A Historic Review for the Period 2009-2017

TABLE 57: European Digital OOH Market Share Breakdown by End-Use Vertical: 2009 VS 2019 VS 2025

FRANCE

TABLE 58: Digital OOH Market in France by Product: Estimates and Projections in US$ Million for the Period 2018-2025

TABLE 59: French Digital OOH Historic Market Scenario in US$ Million by Product: 2009-2017

TABLE 60: French Digital OOH Market Share Analysis by Product: 2009 VS 2019 VS 2025

TABLE 61: Digital OOH Market in France by End-Use Vertical: Estimates and Projections in US$ Million for the Period 2018-2025

TABLE 62: French Digital OOH Historic Market Scenario in US$ Million by End-Use Vertical: 2009-2017

TABLE 63: French Digital OOH Market Share Analysis by End-Use Vertical: 2009 VS 2019 VS 2025

GERMANY

TABLE 64: Digital OOH Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Product for the Period 2018-2025

TABLE 65: German Digital OOH Historic Market Analysis in US$ Million by Product: 2009-2017

TABLE 66: German Digital OOH Market Share Breakdown by Product: 2009 VS 2019 VS 2025

TABLE 67: Digital OOH Market in Germany: Recent Past, Current and Future Analysis in US$ Million by End-Use Vertical for the Period 2018-2025

TABLE 68: German Digital OOH Historic Market Analysis in US$ Million by End-Use Vertical: 2009-2017

TABLE 69: German Digital OOH Market Share Breakdown by End-Use Vertical: 2009 VS 2019 VS 2025

ITALY

TABLE 70: Italian Digital OOH Market Growth Prospects in US$ Million by Product for the Period 2018-2025

TABLE 71: Digital OOH Historic Market Analysis in Italy in US$ Million by Product: 2009-2017

TABLE 72: Italian Digital OOH Market by Product: Percentage Breakdown of Sales for 2009, 2019, and 2025

TABLE 73: Italian Digital OOH Market Growth Prospects in US$ Million by End-Use Vertical for the Period 2018-2025

TABLE 74: Digital OOH Historic Market Analysis in Italy in US$ Million by End-Use Vertical: 2009-2017

TABLE 75: Italian Digital OOH Market by End-Use Vertical: Percentage Breakdown of Sales for 2009, 2019, and 2025

UNITED KINGDOM

TABLE 76: United Kingdom Market for Digital OOH: Annual Sales Estimates and Projections in US$ Million by Product for the Period 2018-2025

TABLE 77: Digital OOH Market in the United Kingdom: Historic Sales Analysis in US$ Million by Product for the Period 2009-2017

TABLE 78: United Kingdom Digital OOH Market Share Analysis by Product: 2009 VS 2019 VS 2025

TABLE 79: United Kingdom Market for Digital OOH: Annual Sales Estimates and Projections in US$ Million by End-Use Vertical for the Period 2018-2025

TABLE 80: Digital OOH Market in the United Kingdom: Historic Sales Analysis in US$ Million by End-Use Vertical for the Period 2009-2017

TABLE 81: United Kingdom Digital OOH Market Share Analysis by End-Use Vertical: 2009 VS 2019 VS 2025

REST OF EUROPE

TABLE 82: Rest of Europe Digital OOH Market Estimates and Forecasts in US$ Million by Product: 2018-2025

TABLE 83: Digital OOH Market in Rest of Europe in US$ Million by Product: A Historic Review for the Period 2009-2017

TABLE 84: Rest of Europe Digital OOH Market Share Breakdown by Product: 2009 VS 2019 VS 2025

TABLE 85: Rest of Europe Digital OOH Market Estimates and Forecasts in US$ Million by End-Use Vertical: 2018-2025

TABLE 86: Digital OOH Market in Rest of Europe in US$ Million by End-Use Vertical: A Historic Review for the Period 2009-2017

TABLE 87: Rest of Europe Digital OOH Market Share Breakdown by End-Use Vertical: 2009 VS 2019 VS 2025

ASIA-PACIFIC

TABLE 88: Digital OOH Market in Asia-Pacific by Product: Estimates and Projections in US$ Million for the Period 2018-2025

TABLE 89: Asia-Pacific Digital OOH Historic Market Scenario in US$ Million by Product: 2009-2017

TABLE 90: Asia-Pacific Digital OOH Market Share Analysis by Product: 2009 VS 2019 VS 2025

TABLE 91: Digital OOH Market in Asia-Pacific by End-Use Vertical: Estimates and Projections in US$ Million for the Period 2018-2025

TABLE 92: Asia-Pacific Digital OOH Historic Market Scenario in US$ Million by End-Use Vertical: 2009-2017

TABLE 93: Asia-Pacific Digital OOH Market Share Analysis by End-Use Vertical: 2009 VS 2019 VS 2025

REST OF WORLD

TABLE 94: Rest of World Digital OOH Market Estimates and Forecasts in US$ Million by Product: 2018 to 2025

TABLE 95: Rest of World Digital OOH Historic Market Review by Product in US$ Million: 2009-2017

TABLE 96: Digital OOH Market in Rest of World: Percentage Share Breakdown of Sales by Product for 2009, 2019, and 2025

TABLE 97: Rest of World Digital OOH Market Estimates and Forecasts in US$ Million by End-Use Vertical: 2018 to 2025

TABLE 98: Rest of World Digital OOH Historic Market Review by End-Use Vertical in US$ Million: 2009-2017

TABLE 99: Digital OOH Market in Rest of World: Percentage Share Breakdown of Sales by End-Use Vertical for 2009, 2019, and 2025

IV. COMPETITION

AYUDA MEDIA SYSTEMS

BROADSIGN INTERNATIONAL

CHRISITIE DIGITAL SYSTEMS USA

CLEAR CHANNEL OUTDOOR

DAKTRONICS

DEEPSKY CORP. LTD.

JCDECAUX

LAMAR ADVERTISING COMPANY

MVIX

NEC DISPLAY SOLUTIONS

OCEAN OUTDOOR UK LIMITED

OUTFRONT MEDIA

PRISMVIEW

SHENZHEN AOTO ELECTRONICS

OOH!MEDIA

V. CURATED RESEARCH

Note: Product cover images may vary from those shown
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  • Ayuda Media Systems
  • Broadsign International
  • Chrisitie Digital Systems Usa
  • Clear Channel Outdoor
  • Daktronics
  • Deepsky Corp. Ltd.
  • Jcdecaux
  • Lamar Advertising Company
  • Mvix
  • NEC Display Solutions
  • Ocean Outdoor Uk Limited
  • Outfront Media
  • Prismview
  • Shenzhen Aoto Electronics
  • Ooh!Media
Note: Product cover images may vary from those shown
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