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Loyalty Management - Global Market Trajectory & Analytics

  • ID: 4805582
  • Report
  • May 2021
  • Region: Global
  • 379 pages
  • Global Industry Analysts, Inc

FEATURED COMPANIES

  • Aimia Inc.
  • Antavo
  • Bond Brand Loyalty Inc.
  • Capillary Technologies.
  • Comarch SA.
  • ICF International Inc.

Global Loyalty Management Market to Reach US$13 Billion by the Year 2027


Amid the COVID-19 crisis, the global market for Loyalty Management estimated at US$7.3 Billion in the year 2020, is projected to reach a revised size of US$13 Billion by 2027, growing at a CAGR of 8.7% over the analysis period 2020-2027.Customer Loyalty, one of the segments analyzed in the report, is projected to grow at a 8.5% CAGR to reach US$8.7 Billion by the end of the analysis period.After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Employee Retention segment is readjusted to a revised 9.7% CAGR for the next 7-year period. This segment currently accounts for a 22.1% share of the global Loyalty Management market.



The U.S. Accounts for Over 29.6% of Global Market Size in 2020, While China is Forecast to Grow at a 8.1% CAGR for the Period of 2020-2027


The Loyalty Management market in the U.S. is estimated at US$2.2 Billion in the year 2020. The country currently accounts for a 29.61% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$2.3 Billion in the year 2027 trailing a CAGR of 8.1% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 8.1% and 7.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 7.1% CAGR while Rest of European market (as defined in the study) will reach US$2.3 Billion by the year 2027.

Channel Loyalty Segment Corners a 10.4% Share in 2020


In the global Channel Loyalty segment, USA, Canada, Japan, China and Europe will drive the 7.8% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$606 Million in the year 2020 will reach a projected size of US$1 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$1.5 Billion by the year 2027.

Select Competitors (Total 92 Featured) -

  • Aimia Inc.
  • Antavo
  • Blue Ocean Contact Centers, Inc.
  • Bond Brand Loyalty Inc.
  • Capillary Technologies.
  • Comarch SA.
  • Epsilon Data Management, LLC.
  • Fidelity Information Services Inc.
  • International Business Machines Corporation
  • ICF International Inc.
  • Kobie Marketing
  • Maritz Motivation Inc.
  • Oracle Corporation
  • SAP SE
  • TIBCO Software Inc.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Aimia Inc.
  • Antavo
  • Bond Brand Loyalty Inc.
  • Capillary Technologies.
  • Comarch SA.
  • ICF International Inc.
I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Customer Relationship Management: An Introduction
  • Loyalty Management Programs: An Important Tool for Effective CRM
  • Outlook
  • Global Loyalty Management Market Set for a Steady Long Term Growth
  • Standalone Programs: The Most Widely Used Loyalty Management Programs
  • Cloud, Customer Analytics and B2C Solution Segments to Lead Global Market
  • US and Europe Dominate the Global Loyalty Management Market
  • Asia-Pacific to Witness Gains
  • COMPETITIVE LANDSCAPE AND RECENT MARKET ACTIVITY
  • Recent Market Activity
  • Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS
  • Transition from Product- to Customer-Centric Strategy Takes Centerstage
  • Adoption of Mobile Applications Spurs Market Growth
  • Smartphone Users as % of Global Population for the Period 2018-2022
  • Increasing Adoption of Omnichannel and Multichannel Programs
  • Emergence of Advanced Technologies to Foster Market Expansion
  • Increased investments in Loyalty System Technology
  • Growing Need for Competitive Differentiation Drives Organization to Adopt Loyalty Management
  • Growing Role of Big Data and Analytics in Loyalty Management
  • AI, Blockchain, and IoT: Emerging Technologies with Tremendous Potential for Loyalty Management Market
  • Rising Sophistication of Online Reward Management Solution
  • Rising Prominence of Loyalty Management for E-Commerce Businesses
  • Global E-Commerce Market as a % of Retail Sales for the Period 2017-2023
  • Banking & Financial Services Enterprises Prioritize Loyalty Management Adoption
  • Insurance Agencies Seek CRM Capability for Effective Collaboration
  • Select Recent Launches in the Loyalty Management Space
  • Salesforce: One of the Best CRM Platforms with Several Loyalty Management Solutions
4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS

UNITED STATES

CANADA

JAPAN

CHINA

EUROPE

FRANCE

GERMANY

ITALY

UNITED KINGDOM

REST OF EUROPE

ASIA-PACIFIC

REST OF WORLD

IV. COMPETITION
  • Total Companies Profiled: 92
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Aimia Inc.
  • Antavo
  • Blue Ocean Contact Centers, Inc.
  • Bond Brand Loyalty Inc.
  • Capillary Technologies.
  • Comarch SA.
  • Epsilon Data Management, LLC.
  • Fidelity Information Services Inc.
  • International Business Machines Corporation
  • ICF International Inc.
  • Kobie Marketing
  • Maritz Motivation Inc.
  • Oracle Corporation
  • SAP SE
  • TIBCO Software Inc.
Note: Product cover images may vary from those shown
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