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Global Social Media Marketing Services Industry - Procurement Market Intelligence Report

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    Report

  • 126 Pages
  • June 2019
  • Region: Global
  • SpendEdge
  • ID: 4825222
About Social Media Marketing Services Market
The accelerating spend momentum of this category can be attributed to the growing demand from the retail and consumer goods industries who are executing out-of-the-box campaigns that can differentiate their portfolio of products and services from their counterparts, thereby giving them an edge above the competitors.

Covered in this report
The report provides actionable insights to improve source-to-contract cycle performance in the Global Social Media Marketing Services Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

Global Social Media Marketing Services Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to the optimization of category spend.

Category driver
  • Increase in penetration of social media commerce

Category management strategy
  • Assessing supplier’s efficacy in handling website traffic

Procurement best practices
  • Establish clear service expectations

Key questions answered in this report
  • What are the market dynamics?
  • What are the key market trends?
  • What are the category growth drivers?
  • What are the constraints on category growth?
  • Who are the suppliers in this market?
  • What are the demand-supply shifts?
  • What are the major category requirements?
  • What are the procurement best practices in this market?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: EXECUTIVE SUMMARY
PART 02: MARKET INSIGHTS
  • Global category spend
  • Category spend growth
  • Spend segmentation by region
  • Regional spend dynamics
  • Regional influence on global spend
  • Regional spend opportunity for suppliers

PART 03: CATEGORY PRICING INSIGHTS
  • Pricing outlook
  • Supplier cost structure
  • Outlook for input costs
  • Total cost of ownership analysis
  • Overview of pricing models
  • Comparison of pricing models
  • Supply chain margins
  • Cost drivers: Impact on pricing
  • Volume drivers: Impact on pricing

PART 04: COST-SAVING OPPORTUNITIES
  • Supplier-side levers
  • Buyer-side levers
  • Quantifying cost-saving opportunities
  • Quantifying cost savings by negotiation strategies

PART 05: BEST PRACTICES
  • Innovation and success stories
  • Procurement excellence best practices
  • Procurement best practices
  • Sustainability practices
  • Sustainability best practices

PART 06: CATEGORY ECOSYSTEM
  • Market favorability index for suppliers
  • Competitiveness index for suppliers
  • Buyer power
  • Supplier power
  • Threat of new entrant
  • Threat of substitute
  • Buyer ecosystem
  • Supplier ecosystem

PART 07: CATEGORY MANAGEMENT STRATEGY
  • Category management objectives
  • Supplier and buyer KPIs
  • Outsourcing category management activities
  • Risk management

PART 08: CATEGORY MANAGEMENT ENABLERS
  • Procurement organization
  • Category enablers

PART 09: SUPPLIERS SELECTION
  • RFx essentials
  • Supplier selection criteria
  • Service level agreement
  • Incumbent supplier evaluation metrics

PART 10: SUPPLIERS UNDER COVERAGE
  • Overview
  • Supplier positioning
  • Profile: Interpublic Group of Companies Inc.
  • Profile: Omnicom Group Inc.
  • Profile: WPP Plc
  • Profile: Dentsu Inc.
  • Profile: Publicis Groupe
  • Profile: Daniel J. Edelman Holdings Inc.

PART 11: US MARKET INSIGHTS
  • Category spend in the US
  • Pricing outlook
  • Supplier cost structure in the US
  • Margins of suppliers in the US
  • Category cost drivers
  • Category volume drivers
  • Overview of best practices in the US
  • Procurement best practices in the US
  • US supply market overview
  • Supplier positioning for the US
  • Regional category risks

PART 12: CATEGORY DEFINITION
  • Category hierarchy
  • Category scope
  • Category map

PART 13: APPENDIX
  • List of abbreviations
  • Key notes
  • Global category spend (2018-2023)
  • Category spend growth (2018-2023)
  • Regional split of spend
  • Regional comparison
  • Comparison of category maturity across regions
  • Regional spend opportunity for suppliers (2018-2023)
  • Category pricing dynamics
  • Supplier cost breakup
  • Input cost dynamics
  • Total cost of ownership model
  • Benefit comparison of pricing models
  • Pricing models – comparison matrix
  • Supplier margin analysis
  • Margin analysis across supply chain
  • Cost drivers
  • Volume drivers
  • Cost-saving opportunities: Supply-side levers
  • Cost-saving opportunities: Demand-side levers
  • Cost-saving opportunity matrix
  • Negotiation grid
  • Innovation and success stories
  • Procurement excellence summary: Impact on the category
  • Supplier relationship management metrics
  • Strategic sourcing and category management metrics
  • Technology-facilitated procurement metrics
  • Procurement best practices dashboard
  • Sustainability practices: Impact on the category
  • Sustainability best practices
  • Market environment score
  • Market competitiveness score
  • Buyer power score
  • Supplier power score
  • Ease of market entry score
  • Ease of substitution score
  • Buyer ecosystem: Outlook
  • Supplier ecosystem: Outlook
  • Ecosystem disruption threats
  • Key category management objectives
  • Supplier KPI dashboard
  • Buyer KPI dashboard
  • Category management enablers
  • Risk management matrix
  • Procurement model
  • Category enablers: Technology
  • RFx questions
  • Phase I RFI considerations
  • SLA terms
  • Supplier performance benchmarking criteria
  • Supplier operational capability matrix
  • Supplier positioning matrix
  • Interpublic Group of Companies Inc. – Key information dashboard
  • Omnicom Group Inc. – Key information dashboard
  • WPP Plc – Key information dashboard
  • Dentsu Inc. – Key information dashboard
  • Publicis Groupe – Key information dashboard
  • Daniel J. Edelman Holdings Inc. – Key information dashboard
  • US category spend (2018-2023)
  • Category pricing dynamics
  • Supplier cost breakup
  • Supplier margin analysis
  • Margin analysis across supply chain
  • Cost drivers
  • Volume drivers
  • Procurement excellence summary: Impact on category
  • Supplier relationship management
  • Strategic sourcing and category management
  • Technology-facilitated procurement
  • Procurement best practices dashboard
  • Supplier operational capability matrix
  • Supplier positioning matrix
  • Risk management matrix
  • Category definition
  • Category nuances
  • Importance of category relative to other categories

Companies Mentioned

  • Interpublic Group of Companies Inc.
  • Omnicom Group Inc.
  • WPP Plc
  • Dentsu Inc.
  • Publicis Groupe
  • Daniel J. Edelman Holdings Inc

Methodology

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