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Russia Beauty and Personal Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

  • ID: 4828226
  • Report
  • June 2022
  • Region: Russia
  • 80 Pages
  • Mordor Intelligence


  • Avon Products, Inc
  • Beiersdorf AG
  • Fructis
  • L'Oreal S.A.
  • Oriflame Cosmetics SA
  • Procter & Gamble Co.
Russia beauty and personal care products market is forecasted to grow at a CAGR of 5.09% during the forecast period 2022-2027.

A major issue faced by the manufacturers during the COVID-19 situation was the disrupted supply chains, especially for cosmetics, for during the lockdown, countries closed their borders or raised trade barriers. As a result, manufacturers and exporters were facing high competition to export their goods. Furthermore, the on-premise sales through supermarkets and convenience stores witnessed a decline due to the subsequent lockdowns and the closure of retail stores, as individuals have been practicing social distancing measures and avoiding gatherings and outings. However, the sales through online retail channels majorly supported the market penetration.

High disposable income of high and mid-income Russians, an inclination to spend on appearance, a large section of the world’s teens growing older, younger, a large section of the country’s population being older and ageing, a union of for skin-benefiting and beautifying aspects in new makeup products through research into use of natural products, continuation of research on breakthrough technologies for premium and other products, introduction of a range of new product classes (DD and EE creams, etc.) are some of the drivers of this market.

Key Market Trends

Demand for Organic Cosmetic Products

The boost in popularity for natural products that contain ingredients such as minerals, proteins and herbs from traditional Russian medicine has been attributed to numerous factors. These include; the rising GDP per capita (PPP), fall in the unemployment rates, increase in disposable incomes, growing awareness and rise in the number of distribution channels for organic products.Other factors to aid the forecasted growth include the growing ageing female population’s demand for anti-ageing products, such as moisturisers, creams and anti-hair loss products. Meanwhile the spending power of females aged over 25 is also helping sales.

Consumers Prefer Branded Hair Care Products Over Private Label

The hair care brands like Avon, L’Oreal, and P&G dominated the Russian hair care market. The rising inclination of consumers towards branded products is making Russia a lucrative market for the multinationals. Owing to the rising demand for branded products, companies are expanding their product portfolio and manufacturing facilities in the country. However, companies like Loreal S.A. has put in place measures to improve their environmental performance, particularly with respect to sustainable water management, along with the expansion of its hair care plant in Russia.

Competitive Landscape

Distribution is pervasive through exclusive stores of personal care and beauty products in malls or standalone, while e-commerce is emerging as a competitor to direct sales for all mass and premium brands. Hence, major players are seeking to make a presence in all forms of distributing channels. Also, the scope of innovation in the beauty and cosmetics range is high. The leading players in the Russia beauty and personal care market are L'Oreal Group, Procter & Gamble, Beiersdorf AG, Avon Products Inc., Unilever, The Estée Lauder Companies Inc., Shiseido Company Limited, Oriflame Cosmetics SA, Revlon,Fructis, Etc.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

This product will be delivered within 2 business days.
Note: Product cover images may vary from those shown


  • Avon Products, Inc
  • Beiersdorf AG
  • Fructis
  • L'Oreal S.A.
  • Oriflame Cosmetics SA
  • Procter & Gamble Co.

1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Product Type
5.1.1 Personal Care Hair Care Shampoo Conditioner Hair Oil Others Skin Care Facial Care Body Care Lip Care Bath and Shower Soaps Shower Gels Bath Salts Bathing Accessories Others Oral Care Toothbrushes and Replacements Toothpaste Mouthwashes and Rinses Others Men's Grooming Deodrants and Antiperspirants
5.1.2 Beauty & Make-up / Cosmetics Market Colour Cosmetics Facial Make-up Products Eye Make-up Products Lip and Nail Make-up Products Hair styling and coloring products
5.2 By Category
5.2.1 Premium Skin Care Products
5.2.2 Mass Skin Care Products
5.3 By Distribution Channel
5.3.1 Specialist Retail Stores
5.3.2 Supermarkets/Hypermarkets
5.3.3 Convenience Stores
5.3.4 Pharmacies/Drug Stores
5.3.5 Online Retail Channels
5.3.6 Others
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Procter & Gamble Co.
6.4.2 Revlon
6.4.3 Oriflame Cosmetics SA
6.4.4 Avon Products, Inc
6.4.5 Unilever PLC
6.4.6 Beiersdorf AG
6.4.7 L'Oreal S.A.
6.4.8 Shiseido Company
6.4.9 The Estee Lauder Companies Inc.
6.4.10 Fructis
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Procter & Gamble Co.
  • Revlon
  • Oriflame Cosmetics SA
  • Avon Products, Inc
  • Unilever PLC
  • Beiersdorf AG
  • L'Oreal S.A.
  • Shiseido Company
  • The Estee Lauder Companies Inc.
  • Fructis
Note: Product cover images may vary from those shown