+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)


Russia Beauty and Personal Care Market - Growth, Trends and Forecasts (2019 - 2024)

  • ID: 4828226
  • Report
  • July 2019
  • Region: Russia
  • 80 pages
  • Mordor Intelligence


  • Avon Products, Inc
  • Beiersdorf AG
  • L'Oreal S.A.
  • Oriflame Cosmetics SA
  • Procter & Gamble Co.
  • Revlon
Market Overview

Russia beauty and personal care products market is forecasted to grow at a CAGR of 5.09% during the forecast period (2019 - 2024).
  • The market is characterized by pockets of regions which are un-penetrated, more scope of introducing new products in existing large and mid-sized city markets, and an undermined purchasing power because of the Crimea annexation and subsequent economic sanctions.
    High disposable income of high and mid-income Russians, an inclination to spend on appearance, a large section of the world’s teens growing older, younger, a large section of the country’s population being older and ageing, a union of for skin-benefiting and beautifying aspects in new makeup products through research into use of natural products, continuation of research on breakthrough technologies for premium and other products, introduction of a range of new product classes (DD and EE creams, etc.) are some of the drivers of this market.

    Scope of the Report

    The Russian beauty and personal care products market report is segmented based on product type and distribution channel. The segmentation based on product type includes facial care, lip care, and body care. By category, the market is segmented as premium skincare products and mass skincare products. Distribution channels include specialist retail stores, supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail channels, and others.

    Key Market Trends

    Overview: Hair Care Segment in Russia

    The hair care segment of the Russia beauty and personal care products market is fairly dominated by Schwarzkopf & Henkel, claiming around 23% of the market, L’Oreal Russia, and others. Both have a strong presence in both home-based and salon products. An aging population (almost 60% of Russians are aged between 25 to 64) is driving the hair colorant and hair styling market. An increasingly urban population of both men and women is further expanding the scope of the market. However, an economic slowdown in the wake of Russia-Ukraine crisis leading to the declining purchase of high-value hair care and styling items and salon visits, preference for natural products leading to decline in styling product purchase, and negative reviewing of products will form the bottlenecks in hair care sales in Russia.

    Leading Specialized Cosmetic Chains In Russia

    Among the specialized cosmetic retail, the Magnit Cosmetic retail chain at the end of 2018 for the first time in 15 years overtook the revenue of the long-term segment leader, L'Etoile. Revenue Magnit Cosmetic grew last year by 16%, and L'Etuali - by 3%. The third place is reserved for the Riv Gauche network, whose sales increased by only 1%, to 37 billion rubles. Notably, general sales of cosmetics, perfumes and personal care in specialized retail in 2018 were recorded to attain a growth rate of 10% which also makes it the fastest-growing channel of distribution among all.

    Competitive Landscape

    Distribution is pervasive through exclusive stores of personal care and beauty products in malls or standalone, while e-commerce is emerging as a competitor to direct sales for all mass and premium brands. Hence, major players are seeking to make a presence in all forms of distributing channels. Also, the scope of innovation in the beauty and cosmetics range is high. The leading players in the Russia beauty and personal care market are L'Oreal Group, Procter & Gamble, Beiersdorf AG, Avon Products, Inc., Unilever, The Estée Lauder Companies Inc., Shiseido Company, Limited, etc.

    This report will be delivered within 2 business days.
    Note: Product cover images may vary from those shown


    • Avon Products, Inc
    • Beiersdorf AG
    • L'Oreal S.A.
    • Oriflame Cosmetics SA
    • Procter & Gamble Co.
    • Revlon
    1.1 Study Deliverables
    1.2 Study Assumptions
    1.3 Scope of the Study


    3.1 Market Overview

    4.1 Market Drivers
    4.2 Market Restraints
    4.3 Porter's Five Forces Analysis
    4.3.1 Threat of New Entrants
    4.3.2 Bargaining Power of Buyers/Consumers
    4.3.3 Bargaining Power of Suppliers
    4.3.4 Threat of Substitute Products
    4.3.5 Intensity of Competitive Rivalry

    5.1 By Product Type
    5.1.1 Personal Care Hair Care Shampoo Conditioner Hair Oil Others Skin Care Facial Care Body Care Lip Care Bath and Shower Soaps Shower Gels Bath Salts Bathing Accessories Others Oral Care Toothbrushes and Replacements Toothpaste Mouthwashes and Rinses Others Men's Grooming Deodrants and Antiperspirants
    5.1.2 Beauty & Make-up / Cosmetics Market Colour Cosmetics Facial Make-up Products Eye Make-up Products Lip and Nail Make-up Products Hair styling and coloring products
    5.2 By Category
    5.2.1 Premium Skin Care Products
    5.2.2 Mass Skin Care Products
    5.3 By Distribution Channel
    5.3.1 Specialist Retail Stores
    5.3.2 Supermarkets/Hypermarkets
    5.3.3 Convenience Stores
    5.3.4 Pharmacies/Drug Stores
    5.3.5 Online Retail Channels
    5.3.6 Others

    6.1 Most Active Companies
    6.2 Most Adopted Strategies
    6.3 Market Share Analysis
    6.4 Company Profiles
    6.4.1 Procter & Gamble Co.
    6.4.2 Revlon
    6.4.3 Oriflame Cosmetics SA
    6.4.4 Avon Products, Inc
    6.4.5 Unilever PLC
    6.4.6 Beiersdorf AG
    6.4.7 L'Oreal S.A.
    6.4.8 Shiseido Company

    Note: Product cover images may vary from those shown
    • Procter & Gamble Co.
    • Revlon
    • Oriflame Cosmetics SA
    • Avon Products, Inc
    • Unilever PLC
    • Beiersdorf AG
    • L'Oreal S.A.
    • Shiseido Company
    Note: Product cover images may vary from those shown