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Breakfast Food Market Growth, Trends and Forecasts (2020 - 2025)

  • ID: 4828278
  • Report
  • January 2020
  • Region: Global
  • 100 pages
  • Mordor Intelligence
until Jun 30th 2020
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  • Del Monte Food, Inc
  • Dr. Oetker
  • ITC Limited
  • Nestlé S.A
  • The Kellogg Company
  • The Kraft Heinz Company
  • MORE
Market Overview

Breakfast Food market is growing at a CAGR of 4.6% during the forecast period (2019-2024).
  • The increasing popularity of cereals due to innovation in flavor and ingredients is one of the factors driving the market growth.
  • Many manufacturers have developed various packaging types, which unlocked the demand for out-of-home breakfast products.
  • Breakfast cereals that incorporate protein and fiber-rich ingredients have high demand in the market, which is expected to provide valuable retail shelf space and market share globally.
Scope of the Report

Breakfast food market offers different product types such as cereals, beverages, snack bars, ready meals, others through distribution channels such as hypermarkets and supermarkets, specialist retailers, convenience stores, online channels and other sales channels.

Key Market Trends

Surge in business benefits of on-demand breakfast

The prevalence of hectic lifestyle across developed, as well as developing nation, has led to a trend of skipping breakfast meals, propelled mostly by the millennial segment. This, on the other hand, has leveraged the businesses of foodservice operators since they have wised up in understanding the perception among consumers in devouring traditional breakfast meals throughout the day. This comes along with the inclusion of creative items across offerings to induce cravings. In many instances, the online delivery option has paved a strong foothold for foodservice operators since accessibility to numerous restaurants has been seamless. The shift in consumer preferences has led to an alteration in offerings, as, consumers expect more within the traditional breakfast meals which are inclusive of products such as pizza, burritos or sandwiches that have breakfast ingredients added to the recipe. The market is likely to be driven by the concept of breakfast blending along with the growth of foodservice outlets that can cater to the changing demands among consumers over the coming years.

North America Witnessed Largest Revenue

The North America market holds the majority of share in the global breakfast food market demand, followed by Europe. The breakfast food market in the United States continues to face mounting pressure from growth in raw material prices, especially meat and milk. Moreover, excess production capacity, changing consumer preferences across the spectrum of shopping habits, purchase behavior, and consumption patterns are driving the market growth in the region. However, an opportunity exists for a brand to take over the breakfast market through consumer engagement, as demonstrated in recent years by PepsiCo, with Frito-Lay engagement programs in snacks and creative food service partnerships.

Competitive Landscape

The breakfast food market is entirely focused on business to consumer where major players in the market include: Kellogg’s, General Mills, Dr. Oetker, Nestle S.A. Kraft Heinz, and Del-monte among others. Leading manufacturers in the breakfast food market are focusing on to leverage opportunities posed by emerging markets of Asia-Pacific, in order to expand their revenue base. Key players investing in physical retail promotions are experiencing diminishing returns from merchandised products since competitive retailers accept more promotions and dilute the effectiveness of any single promotion. Omnichannel strategies are expected to yield the highest return on investment. However, key brands are embarking on mergers and acquisitions as their key strategy to achieve consolidation, along with optimization of their product offerings.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format.
  • Report customization as per the client's requirements.
  • 3 months of analyst support.
Note: Product cover images may vary from those shown
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  • Del Monte Food, Inc
  • Dr. Oetker
  • ITC Limited
  • Nestlé S.A
  • The Kellogg Company
  • The Kraft Heinz Company
  • MORE
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study



4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 By Product Type
5.1.1 Cereals
5.1.2 Beverages
5.1.3 Snack Bars
5.1.4 Ready meals
5.1.5 Others
5.2 By Distribution Channel
5.2.1 Hypermarkets and Supermarkets
5.2.2 Independent Retailers
5.2.3 Specialist Retailers
5.2.4 Convenience Stores
5.2.5 Others
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe United Kingdom France Germany Italy Spain Russia Rest of Europe
5.3.3 Asia Pacific China Japan India Australia Rest of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle East and Africa South Africa Saudi Arabia Rest of Middle East and Africa

6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 The Kellogg Company
6.4.2 Del Monte Food, Inc
6.4.3 Nestlé S.A
6.4.4 Pladis Foods Limited (McVitie's)
6.4.5 The Kraft Heinz Company
6.4.6 Unilever
6.4.7 Dr. Oetker
6.4.8 ITC Limited
6.4.9 Premier Foods Group Limited

Note: Product cover images may vary from those shown
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  • The Kellogg Company
  • Del Monte Food, Inc
  • Nestlé S.A
  • Pladis Foods Limited (McVitie's)
  • The Kraft Heinz Company
  • Unilever
  • Dr. Oetker
  • ITC Limited
  • Premier Foods Group Limited
Note: Product cover images may vary from those shown