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Italy Beauty and Personal Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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  • 90 Pages
  • June 2022
  • Region: Italy
  • Mordor Intelligence
  • ID: 4828335
The Italy's beauty and personal care products market is projected to grow at a CAGR of 6.2% during the forecast period (2022 - 2027).

The outbreak of COVID-19 impacted the overall sales of the market in Italy. Some personal care categories demonstrate resilience, while the beauty categories suffered more. The personal care products saw a spike in sales of liquid soap and body wash, along with premium toothpaste. For instance, Johnson & Johnson Inc. saw particularly strong growth across skincare and oral care products in the country. Furthermore, the on-premise sales through supermarkets and convenience stores witnessed a decline due to the subsequent lockdowns and the closure of retail stores, as individuals have been practising social distancing measures and avoiding gatherings and outings. However, the sales through online retail channels majorly supported the market penetration.

The increasing dental problems among children and adults due to poor eating habits and the rise in the popularity of herbal oral care products drive the oral care products market in Italy. Moreover, the rising premiumization and the consumers’ need for more targeted solutions are accelerating the market's growth. The rise in oral health-consciousness helped vendors introduce oral hygiene product categories, such as teeth-whitening products.

The improving quality of life, the positive effects of beauty and personal care on self-esteem and social interaction, and the gradual consumer shift toward premium and luxury cosmetic brands are a few factors that are likely to propel the market growth during the forecast period.

Key Market Trends

Rising Demand for Natural/Organic Personal Care Products

Owing to increased public concern regarding the adverse effects of synthetic chemicals, such
as paraben and aluminum compounds are used in skincare, haircare, and deodorants, the country has seen an increase in the demand for natural and organic products. Because of its natural formulation, a high number of French consumers choose one brand over another. In recent years, there has been a rise in the market for clean, natural, and organic deodorant products. Purchases made are dependent on performance, which provides long-lasting protection, as well as clinical properties. The market's appetite for natural ingredients has been very clear, and as a result, several businesses have launched products containing nature-inspired ingredients, such as plant-inspired and luxury botanical ingredients combined with multi-functional properties. Firms are focusing on offering products that contain vitamin E, aloe, chamomile, and other natural ingredients.

Pharmacy/Health Stores Hold a Prominent Share of the Market

In many countries, cosmetics and personal care products are sold primarily through a pharmacy. For instance, in Italy, more than the majority of personal care and cosmetic products, including hair care goods are sold through the pharmacy distribution channel. An increased presence of natural and organic products in pharmacies and drug stores was observed resulting in buyers becoming more curious about such labels as they discover their benefits and therefore have been more open to trying these products out. There are varieties of options available with more key features of beauty and personal care products in pharmacies which had made it a more prominent channel for sales of these products in Italy.

Competitive Landscape

The beauty and personal care market in Italy is a highly competitive market due to the presence of numerous regional/ private label players as well as global giants. Key players in the country are Unilever PLC, Amway Corp., Johnson & Johnson Inc among others. The consumers in the country are inclining towards organic products for their everyday purpose thus following the consumer demand the players are actively participating in launching purely organic products as well acquiring small players so as to consolidate their position in the market. Moreover, the Omni- distribution channels in the country add a benefit to the manufacturers to increase their consumer base to the maximum.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

This product will be delivered within 2 business days.

Table of Contents

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Category
5.1.1 Premium Products
5.1.2 Mass Products
5.2 By Type
5.2.1 Personal Care Hair Care Shampoo Conditioners Hair styling and colouring products Other Hair Care Products Skin Care Facial Care Products Body Care Products Lip Care Products Bath and Shower Shower Gel Soaps Other Bath and Shower Products Oral Care Toothbrushes Toothpaste Mouthwashes and Rinses Other Oral Care Products Men's Grooming Products Deodrants and Antiperspirants
5.2.2 Beauty & Make-up / Cosmetics Facial Cosmetics Eye Cosmetics Lip and Nail Make-up Products
5.3 By Distribution Channel
5.3.1 Hypermarkets/Supermarkets
5.3.2 Convenience Stores
5.3.3 Specialist Retail Stores
5.3.4 Online Retail Stores
5.3.5 Pharmacies/Drug Stores
5.3.6 Other Distribution Channels
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Amway Corp.
6.4.2 Unilever PLC
6.4.3 Procter & Gamble Co
6.4.4 Estee Lauder Companies
6.4.5 Beiersdorf AG
6.4.6 The Avon Company
6.4.7 Johnson & Johnson Inc.
6.4.8 L'Oreal S.A.
6.4.9 Colgate-Palmolive Company Limited
6.4.10 Cosmesi Italia S.N.C

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Amway Corp.
  • Unilever PLC
  • Procter & Gamble Co
  • Estee Lauder Companies
  • Beiersdorf AG
  • The Avon Company
  • Johnson & Johnson Inc.
  • L'Oreal S.A.
  • Colgate-Palmolive Company Limited
  • Cosmesi Italia S.N.C