+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

India Hair Care and Styling Products Market - Growth, Trends, and Forecast (2018 - 2024)

  • ID: 4828395
  • Report
  • Region: India
  • 85 pages
  • Mordor Intelligence
1 of 4

FEATURED COMPANIES

  • Avon Products Inc.
  • Henkel AG & Co. KGaA
  • Johnson & Johnson
  • Johnson & Johnson
  • L'Oreal SA
  • Procter & Gamble Co.
  • MORE
Market Overview

The Indian Hair Care Market is forecasted to reach USD 4.89 billion by 2024 growing at a CAGR of 6.58% during the forecast period (2019 - 2024).

The changing consumer dynamics, coupled with increasing product awareness, has been identified as the major driver of the market. These changes are majorly due to high millennial population, migration towards cities, and rising women employment.

Focus on the premium sector has been identified to grow among the urban and youth population with consumers willing to spend a decent amount on products offering faster results. Products designed for focused hair types are gaining popularity among users, with companies now focusing on products rich in active ingredients.

Increasing internet penetration and push of e-commerce companies to attract consumers is driving the sales from e-commerce, while sales from physical retail channel continue to dominate the market.

Scope of the Report

The hair care market in India offers a product such as a colorant, hair spray, conditioner, styling gel, hair oil, shampoo, and other products. The other products studied in this report includes mousses, perms, and relaxants. The products are marketed through the following distribution channels hypermarket and retail chain, specialty store, e-commerce, pharmacy, and other distribution channels

Key Market Trends

Shampoo holds a Prominent Share in the India Hair Care Market

Changing consumer dynamics coupled with increasing product awareness has been identified as Growing cases of hair loss and hair damage among the population has also driven the demand for products containing natural ingredients Focus on the premium sector has been identified to grow among the urban and youth population with consumers willing to spend premium on products offering faster results. Products designed for focused hair types are gaining popularity among users, with companies now focusing on products rich in active ingredients

Supermarkets/Hypermarket Dominates the Market

Increasing product awareness in rural and semi-rural regions is further pushing the market penetration with companies looking forward to expanding in new regions with products offered at small volumes at low costs. Hindustan Unilever retained its market leadership, aided by the strong performance of its flagship brands such as Dove and Sunsilk, while Patanjali Ayurved recorded the fastest growth rate, in terms of volume sales. This is due to high product penetration and high product availability through various supermarkets across the country thereby leading to market growth.

Competitive Landscape

India hair care and styling products market is a highly fragmented Market due to the presence of various giant players and local players such as Loreal, Henkel. Procter and Gamble, Hindustan Unilever Limited, Garnier and others. The product innovation is one of the most adopted strategies with the infusion of the natural and organic ingredients so as to meet the growing hair concerns of the consumers such as hair fall, dandruff, color protection, and others. The companies are expanding their presence in the professional hair care segment is another active strategy followed by the companies.
Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Avon Products Inc.
  • Henkel AG & Co. KGaA
  • Johnson & Johnson
  • Johnson & Johnson
  • L'Oreal SA
  • Procter & Gamble Co.
  • MORE
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY
3.1 Market Overview

4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Hair Colorants
5.1.2 Hair Spray
5.1.3 Conditioner
5.1.4 Styling Gel
5.1.5 Hair Oil
5.1.6 Shampoo
5.2 By Distribution Channel
5.2.1 Hypermarkets/ Retail Chain

5.2.2 Specialty Store
5.2.3 E-commerce Stores
5.2.4 Pharmacies/Health Stores
5.2.5 Others

6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Procter & Gamble Co.
6.4.2 Unilever PLC
6.4.3 L'Oreal SA
6.4.4 Johnson & Johnson
6.4.5 Revlon Inc.
6.4.6 Avon Products Inc.
6.4.7 Johnson & Johnson
6.4.8 Henkel AG & Co. KGaA

7 MARKET OPPORTUNITIES AND FUTURE TRENDS
Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
  • Procter & Gamble Co.
  • Unilever PLC
  • L'Oreal SA
  • Johnson & Johnson
  • Revlon Inc.
  • Avon Products Inc.
  • Johnson & Johnson
  • Henkel AG & Co. KGaA
Note: Product cover images may vary from those shown
Adroll
adroll