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The TV & Video Market in Europe

  • ID: 4852651
  • Report
  • October 2019
  • Region: Europe
until Mar 31st 2020
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  • ProSiebenSat.1 Media
  • MORE

Europe’s TV and video market is going the way of the North American market:

  • Declining TV viewing time and TV household numbers;
  • Pay-TV revenue that is starting to shrink as OTT services continue to attract more and more customers, and drive down prices;
  • A booming SVOD market, controlled by a handful of American heavyweights.

The fault lines are growing between Western and northern Europe on the one side, and Eastern and southern Europe on the other:

  • Countries in the west and north of Europe are well into the transition that aligns them with TV viewing trends in the US;
  • While the TV market in countries in the east and south of Europe are still playing catch up;
  • Which explains why the two blocs are having opposite growth trajectories: one is on the decline while the other is still enjoying steady growth.

Within this unstable environment, questions remain over the future of Europe’s broadcasters and media companies:

  • Faced with the American threat, national and pan-regional alliances are starting to form in Europe;
  • Co-financed OTT and content platforms are thus starting to emerge, hoping to withstand the American onslaught;
  • But their ability to compete with the massive brand name clout of their US counterparts has yet to be proven.

In this new report, an analysis of the sector’s key indicators is delivered, and so providing readers with a deeper understanding of current and upcoming shifts and trends in Europe’s TV and OTT markets:

  • A dataset of more than 25 countries, historical data back to 2015 and market forecasts up to 2023.
  • It covers the key indicators for tracking the TV and video sector: TV access systems, TV and OTT service revenue, audience and subscription figures for the top players, and data by segment.
  • The report provides an analysis of the main market trends, and the developments to watch.

This report is part of our global TV and video market watch service.

Dataset Scope

Indicators by country

Consumption indicators

  • Video viewing time: live linear TV, time-shifted TV, online video
  • The top free-to-air channels’ audience share

Access indicators

  • General access indicators: TV households, FTA & pay-TV households
  • Households’ television access mode on the main TV set: terrestrial, satellite, cable, IPTV
  • Digitisation levels: analogue/digital split for each access mode
  • Pay-TV penetration: pay-TV/free-to-air only split
  • Customer numbers for the main pay-TV services
  • Customer numbers for the main OTT services

Revenue indicators

  • GDP
  • Income from public financing/licensing fees
  • TV ad revenue
  • Pay-TV revenue
  • Revenue from OTT services: video advertising revenue (in-stream ad), DTR, Download to rent, EST, Electronic Sell-Through, SVoD – Subscription Video on Demand

Type of data

  • Background data 2015-2018
  • Estimates as of the end of 2019
  • Forecasts for 2020-2023
Note: Product cover images may vary from those shown
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1. Executive Summary

2. TV & video consumption
2.1. TV screen time still substantial in the main
2.2. But TV viewing is on the decline in Europe

3. TV access networks
3.1. High TV penetration rate in households starting to decline
3.2. Terrestrial television still dominates in southern Europe, while cable and satellite share the market in continental and northern Europe
3.3. IPTV: main beneficiary of changing viewing habits in Europe
3.4. But Europe will still be a land of contrasts in 2023
3.5. Pay TV’s weight in the equation

4. TV revenue
4.1. A continent that is losing steam
4.2. Balanced reliance on three main sources of financing
4.3. Clear decrease in growth
4.4. A decline due largely to the pay-TV market’s struggles

5. OTT consumption
5.1. A market massively concentrated in a handful of countries
5.2. Subscription and advertising: almost tied and generating the bulk of OTT revenue
5.3. A still steady growth momentum for OTT in Europe
5.4. OTT ensuring broadcast industry growth

6. The players
6.1. European players’ dwindling clout on the international stage
6.2. Having to compete with American OTT players, European media companies are looking to form strategic alliances

List of Tables and Figures

  • Average TV viewing time in Europe in 2018
  • Average TV viewing time in 2018 (live and catch-up)
  • Change in TV viewing time in Europe between 2014 and 2018
  • Difference In TV screen time: young adults vs. the population as a whole in 2018
  • Change in TV viewing time in Europe between 2014 and 2018 (live and catch-up)
  • Number of TV households by country, in 2019
  • Main TV access network, by country, in 2019
  • Progression of the IPTV penetration rate in Europe between 2019 and 2023
  • Change in the breakdown of TV households in Europe by access network used by the main TV s
  • Change in the regional breakdown of TV households in Europe by access network used by main TV set
  • Pay-TV penetration rate in Europe in 2019
  • Pay-TV penetration rate in Europe in 2019
  • Total TV revenue in the globe’s three main markets
  • Total TV revenue by country in 2019
  • Breakdown of TV revenue in Europe in 2019 by source of financing
  • TV sector’s main sources of financing in 2019
  • Average annual TV revenue growth between 2015 and 2018
  • Forecast Average annual TV revenue growth between 2019 and 2023
  • Forecast average annual pay-TV revenue growth in Europe, between 2019 and 2023 TV revenue growth in Europe, 2015-2023
  • OTT video revenue in Europe in 2019
  • Total OTT revenue by country in 2019
  • Main source of OTT revenue by country in 2019
  • OTT revenue growth in Europe in 2018
  • Progression of OTT revenue in Europe, 2015-2023
  • OTT’s share of total broadcasting revenue in Europe in 2023
  • Progression of linear TV and OTT revenue in Europe, 2015 – 2023
  • Progression of the globe’s top 20 companies’ TV revenue, by geographical origin
  • Top 10 European broadcasters
  • ProSiebenSat.1 announces the creation of 7TV
  • Modern Times Group (MTG) restructuring
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  • ProSiebenSat.1 Media
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