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Global Augmented Reality (AR) Market 2023-2027

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    Report

  • 120 Pages
  • November 2022
  • Region: Global
  • TechNavio
  • ID: 5509334
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The augmented reality (AR) market is poised to grow by $157.21 billion during 2023-2027, accelerating at a CAGR of 28.71% during the forecast period. The market is driven by increasing investments in AR technology, rising demand from various application segments, and increasing adoption of AR-enabled smart glasses.

This report on the augmented reality (AR) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment.

The augmented reality (AR) market is segmented as below:

By Application

  • Enterprise
  • Retail
  • Media and entertainment
  • Healthcare
  • Others

By Component

  • Hardware
  • Software

By Geographical Landscape

  • North America
  • APAC
  • Europe
  • South America
  • Middle East and Africa
This study identifies the increasing AR integration in mobile devices as one of the prime reasons driving the augmented reality (AR) market growth during the next few years. Also, platform-independent and growing number of acquisitions and partnerships will lead to sizable demand in the market.

This report on the augmented reality (AR) market covers the following areas:

  • Augmented reality (AR) market sizing
  • Augmented reality (AR) market forecast
  • Augmented reality (AR) market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading augmented reality (AR) market vendors that include Alphabet Inc., Atheer Inc, Dynabook Inc., Facebook Inc., Inglobe Technologies Srl, Marxent Labs LLC, Maxst Co. Ltd., Microsoft Corp., Optinvent, PTC Inc., Qualcomm Inc., RealWear Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., Sony Group Corp., Ultraleap Ltd., Upskill, Vuzix Corp., Wikitude GmbH, and Zugara Inc. Also, the augmented reality (AR) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The analyst presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The analyst's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
Exhibit 06: Executive Summary - Chart on Market Segmentation by Component
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
2 Market Landscape
2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics
3 Market Sizing
3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
4.1 Global augmented reality market 2017 - 2021
Exhibit 18: Historic Market Size - Data Table on Global augmented reality market 2017 - 2021 ($ billion)
4.2 Application Segment Analysis 2017 - 2021
Exhibit 19: Historic Market Size - Application Segment 2017 - 2021 ($ billion)
4.3 Component Segment Analysis 2017 - 2021
Exhibit 20: Historic Market Size - Component Segment 2017 - 2021 ($ billion)
4.4 Geography Segment Analysis 2017 - 2021
Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
4.5 Country Segment Analysis 2017 - 2021
Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
5 Five Forces Analysis
5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Application
6.1 Market segments
Exhibit 30: Chart on Application - Market share 2022-2027 (%)
Exhibit 31: Data Table on Application - Market share 2022-2027 (%)
6.2 Comparison by Application
Exhibit 32: Chart on Comparison by Application
Exhibit 33: Data Table on Comparison by Application
6.3 Enterprise - Market size and forecast 2022-2027
Exhibit 34: Chart on Enterprise - Market size and forecast 2022-2027 ($ billion)
Exhibit 35: Data Table on Enterprise - Market size and forecast 2022-2027 ($ billion)
Exhibit 36: Chart on Enterprise - Year-over-year growth 2022-2027 (%)
Exhibit 37: Data Table on Enterprise - Year-over-year growth 2022-2027 (%)
6.4 Retail - Market size and forecast 2022-2027
Exhibit 38: Chart on Retail - Market size and forecast 2022-2027 ($ billion)
Exhibit 39: Data Table on Retail - Market size and forecast 2022-2027 ($ billion)
Exhibit 40: Chart on Retail - Year-over-year growth 2022-2027 (%)
Exhibit 41: Data Table on Retail - Year-over-year growth 2022-2027 (%)
6.5 Media and entertainment - Market size and forecast 2022-2027
Exhibit 42: Chart on Media and entertainment - Market size and forecast 2022-2027 ($ billion)
Exhibit 43: Data Table on Media and entertainment - Market size and forecast 2022-2027 ($ billion)
Exhibit 44: Chart on Media and entertainment - Year-over-year growth 2022-2027 (%)
Exhibit 45: Data Table on Media and entertainment - Year-over-year growth 2022-2027 (%)
6.6 Healthcare - Market size and forecast 2022-2027
Exhibit 46: Chart on Healthcare - Market size and forecast 2022-2027 ($ billion)
Exhibit 47: Data Table on Healthcare - Market size and forecast 2022-2027 ($ billion)
Exhibit 48: Chart on Healthcare - Year-over-year growth 2022-2027 (%)
Exhibit 49: Data Table on Healthcare - Year-over-year growth 2022-2027 (%)
6.7 Others - Market size and forecast 2022-2027
Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
6.8 Market opportunity by Application
Exhibit 54: Market opportunity by Application ($ billion)
7 Market Segmentation by Component
7.1 Market segments
Exhibit 55: Chart on Component - Market share 2022-2027 (%)
Exhibit 56: Data Table on Component - Market share 2022-2027 (%)
7.2 Comparison by Component
Exhibit 57: Chart on Comparison by Component
Exhibit 58: Data Table on Comparison by Component
7.3 Hardware - Market size and forecast 2022-2027
Exhibit 59: Chart on Hardware - Market size and forecast 2022-2027 ($ billion)
Exhibit 60: Data Table on Hardware - Market size and forecast 2022-2027 ($ billion)
Exhibit 61: Chart on Hardware - Year-over-year growth 2022-2027 (%)
Exhibit 62: Data Table on Hardware - Year-over-year growth 2022-2027 (%)
7.4 Software - Market size and forecast 2022-2027
Exhibit 63: Chart on Software - Market size and forecast 2022-2027 ($ billion)
Exhibit 64: Data Table on Software - Market size and forecast 2022-2027 ($ billion)
Exhibit 65: Chart on Software - Year-over-year growth 2022-2027 (%)
Exhibit 66: Data Table on Software - Year-over-year growth 2022-2027 (%)
7.5 Market opportunity by Component
Exhibit 67: Market opportunity by Component ($ billion)
8 Customer Landscape
8.1 Customer landscape overview
Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
9.1 Geographic segmentation
Exhibit 69: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibit 70: Data Table on Market share By Geographical Landscape 2022-2027 (%)
9.2 Geographic comparison
Exhibit 71: Chart on Geographic comparison
Exhibit 72: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2022-2027
Exhibit 73: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 74: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 75: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 76: Data Table on North America - Year-over-year growth 2022-2027 (%)
9.4 APAC - Market size and forecast 2022-2027
Exhibit 77: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 78: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 79: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 80: Data Table on APAC - Year-over-year growth 2022-2027 (%)
9.5 Europe - Market size and forecast 2022-2027
Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
9.6 South America - Market size and forecast 2022-2027
Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
9.7 Middle East and Africa - Market size and forecast 2022-2027
Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
9.8 US - Market size and forecast 2022-2027
Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)
9.9 China - Market size and forecast 2022-2027
Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)
9.10 Japan - Market size and forecast 2022-2027
Exhibit 101: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibit 102: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibit 103: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibit 104: Data Table on Japan - Year-over-year growth 2022-2027 (%)
9.11 Germany - Market size and forecast 2022-2027
Exhibit 105: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 106: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 107: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 108: Data Table on Germany - Year-over-year growth 2022-2027 (%)
9.12 UK - Market size and forecast 2022-2027
Exhibit 109: Chart on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 110: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 111: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibit 112: Data Table on UK - Year-over-year growth 2022-2027 (%)
9.13 Market opportunity By Geographical Landscape
Exhibit 113: Market opportunity By Geographical Landscape ($ billion)
10 Drivers, Challenges, and Trends
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 114: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends
11 Vendor Landscape
11.1 Overview
11.2 Vendor landscape
Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 116: Overview on factors of disruption
11.4 Industry risks
Exhibit 117: Impact of key risks on business
12 Vendor Analysis
12.1 Vendors covered
Exhibit 118: Vendors covered
12.2 Market positioning of vendors
Exhibit 119: Matrix on vendor position and classification
12.3 Alphabet Inc.
Exhibit 120: Alphabet Inc. - Overview
Exhibit 121: Alphabet Inc. - Business segments
Exhibit 122: Alphabet Inc. - Key news
Exhibit 123: Alphabet Inc. - Key offerings
Exhibit 124: Alphabet Inc. - Segment focus
12.4 Atheer Inc
Exhibit 125: Atheer Inc - Overview
Exhibit 126: Atheer Inc - Product / Service
Exhibit 127: Atheer Inc - Key offerings
12.5 Dynabook Inc.
Exhibit 128: Dynabook Inc. - Overview
Exhibit 129: Dynabook Inc. - Product / Service
Exhibit 130: Dynabook Inc. - Key offerings
12.6 Facebook Inc.
Exhibit 131: Facebook Inc. - Overview
Exhibit 132: Facebook Inc. - Product / Service
Exhibit 133: Facebook Inc. - Key offerings
12.7 Inglobe Technologies Srl
Exhibit 134: Inglobe Technologies Srl - Overview
Exhibit 135: Inglobe Technologies Srl - Product / Service
Exhibit 136: Inglobe Technologies Srl - Key offerings
12.8 Marxent Labs LLC
Exhibit 137: Marxent Labs LLC - Overview
Exhibit 138: Marxent Labs LLC - Product / Service
Exhibit 139: Marxent Labs LLC - Key offerings
12.9 Maxst Co. Ltd.
Exhibit 140: Maxst Co. Ltd. - Overview
Exhibit 141: Maxst Co. Ltd. - Product / Service
Exhibit 142: Maxst Co. Ltd. - Key offerings
12.10 Microsoft Corp.
Exhibit 143: Microsoft Corp. - Overview
Exhibit 144: Microsoft Corp. - Business segments
Exhibit 145: Microsoft Corp. - Key news
Exhibit 146: Microsoft Corp. - Key offerings
Exhibit 147: Microsoft Corp. - Segment focus
12.11 Optinvent
Exhibit 148: Optinvent - Overview
Exhibit 149: Optinvent - Product / Service
Exhibit 150: Optinvent - Key offerings
12.12 PTC Inc.
Exhibit 151: PTC Inc. - Overview
Exhibit 152: PTC Inc. - Business segments
Exhibit 153: PTC Inc. - Key offerings
Exhibit 154: PTC Inc. - Segment focus
12.13 Qualcomm Inc.
Exhibit 155: Qualcomm Inc. - Overview
Exhibit 156: Qualcomm Inc. - Business segments
Exhibit 157: Qualcomm Inc. - Key news
Exhibit 158: Qualcomm Inc. - Key offerings
Exhibit 159: Qualcomm Inc. - Segment focus
12.14 RealWear Inc.
Exhibit 160: RealWear Inc. - Overview
Exhibit 161: RealWear Inc. - Product / Service
Exhibit 162: RealWear Inc. - Key offerings
12.15 Samsung Electronics Co. Ltd.
Exhibit 163: Samsung Electronics Co. Ltd. - Overview
Exhibit 164: Samsung Electronics Co. Ltd. - Business segments
Exhibit 165: Samsung Electronics Co. Ltd. - Key news
Exhibit 166: Samsung Electronics Co. Ltd. - Key offerings
Exhibit 167: Samsung Electronics Co. Ltd. - Segment focus
12.16 Seiko Epson Corp.
Exhibit 168: Seiko Epson Corp. - Overview
Exhibit 169: Seiko Epson Corp. - Business segments
Exhibit 170: Seiko Epson Corp. - Key news
Exhibit 171: Seiko Epson Corp. - Key offerings
Exhibit 172: Seiko Epson Corp. - Segment focus
12.17 Sony Group Corp.
Exhibit 173: Sony Group Corp. - Overview
Exhibit 174: Sony Group Corp. - Business segments
Exhibit 175: Sony Group Corp. - Key news
Exhibit 176: Sony Group Corp. - Key offerings
Exhibit 177: Sony Group Corp. - Segment focus
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 178: Inclusions checklist
Exhibit 179: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 180: Currency conversion rates for US$
13.4 Research methodology
Exhibit 181: Research methodology
Exhibit 182: Validation techniques employed for market sizing
Exhibit 183: Information sources
13.5 List of abbreviations
Exhibit 184: List of abbreviations

Executive Summary

The analyst recognizes the following companies as the key players in the global augmented reality (AR) market: Alphabet Inc., Atheer Inc, Dynabook Inc., Facebook Inc., Inglobe Technologies Srl, Marxent Labs LLC, Maxst Co. Ltd., Microsoft Corp., Optinvent, PTC Inc., Qualcomm Inc., RealWear Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., Sony Group Corp., Ultraleap Ltd., Upskill, Vuzix Corp., Wikitude GmbH, and Zugara Inc.

Commenting on the report, one of the report's analysts said: 'The latest trend gaining momentum in the market is increasing ar integration in mobile devices.'

According to the report, one of the major drivers for this market is the increasing investments in ar technology.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Alphabet Inc.
  • Atheer Inc
  • Dynabook Inc.
  • Facebook Inc.
  • Inglobe Technologies Srl
  • Marxent Labs LLC
  • Maxst Co. Ltd.
  • Microsoft Corp.
  • Optinvent
  • PTC Inc.
  • Qualcomm Inc.
  • RealWear Inc.
  • Samsung Electronics Co. Ltd.
  • Seiko Epson Corp.
  • Sony Group Corp.
  • Ultraleap Ltd.
  • Upskill
  • Vuzix Corp.
  • Wikitude GmbH
  • Zugara Inc.