+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Global Over the Top (Ott) Market 2024-2028

  • PDF Icon

    Report

  • 183 Pages
  • May 2024
  • Region: Global
  • TechNavio
  • ID: 5007830
1h Free Analyst Time
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

The over the top (OTT) market is forecasted to grow by USD 630.5 billion during 2023-2028, accelerating at a CAGR of 27.77% during the forecast period. The report on the over the top (OTT) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing preference for cloud streaming services, renewal of shows across online streaming channels, and growing adoption of target advertisement-based streaming apps.

The over the top (OTT) market is segmented as below:

By Content Type

  • Video
  • Text and images
  • VoIP
  • Music streaming

By Device

  • Smartphones and tablet
  • Laptop and desktop
  • Smart TV

By Geography

  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the growing number of partnerships and acquisitions as one of the prime reasons driving the over the top (OTT) market growth during the next few years. Also, growing wearables with music streaming and integration of advanced technologies in OTT services will lead to sizable demand in the market.

The report on the over the top (OTT) market covers the following areas:

  • Over the top (OTT) market sizing
  • Over the top (OTT) market forecast
  • Over the top (OTT) market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading over the top (OTT) market vendors that include 8x8 Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Cineverse Entertainment Corp., Comcast Corp., Deezer SA, Meta Platforms Inc., FlixFling LLC, iflix Ltd., iMPACTFUL Group Inc., Microsoft Corp., Netflix Inc., Paramount Global, Sirius XM Holdings Inc., Sony Group Corp., Spotify Technology SA, Telstra Corp. Ltd., Tencent Holdings Ltd., and The Walt Disney Co.. Also, the over the top (OTT) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Content Type
Executive Summary - Chart on Market Segmentation by Device
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on Global - Market size and forecast 2023-2028 ($ billion)
Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Chart on Global Market: Year-over-year growth 2023-2028 (%)
Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Global Over The Top (OTT) Market 2018 - 2022
Historic Market Size - Data Table on Global Over The Top (OTT) Market 2018 - 2022 ($ billion)
4.2 Content Type segment analysis 2018 - 2022
Historic Market Size - Content Type Segment 2018 - 2022 ($ billion)
4.3 Device segment analysis 2018 - 2022
Historic Market Size - Device Segment 2018 - 2022 ($ billion)
4.4 Geography segment analysis 2018 - 2022
Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country segment analysis 2018 - 2022
Historic Market Size - Country Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Content Type
6.1 Market segments
Chart on Content Type - Market share 2023-2028 (%)
Data Table on Content Type - Market share 2023-2028 (%)
6.2 Comparison by Content Type
Chart on Comparison by Content Type
Data Table on Comparison by Content Type
6.3 Video - Market size and forecast 2023-2028
Chart on Video - Market size and forecast 2023-2028 ($ billion)
Data Table on Video - Market size and forecast 2023-2028 ($ billion)
Chart on Video - Year-over-year growth 2023-2028 (%)
Data Table on Video - Year-over-year growth 2023-2028 (%)
6.4 Text and images - Market size and forecast 2023-2028
Chart on Text and images - Market size and forecast 2023-2028 ($ billion)
Data Table on Text and images - Market size and forecast 2023-2028 ($ billion)
Chart on Text and images - Year-over-year growth 2023-2028 (%)
Data Table on Text and images - Year-over-year growth 2023-2028 (%)
6.5 VoIP - Market size and forecast 2023-2028
Chart on VoIP - Market size and forecast 2023-2028 ($ billion)
Data Table on VoIP - Market size and forecast 2023-2028 ($ billion)
Chart on VoIP - Year-over-year growth 2023-2028 (%)
Data Table on VoIP - Year-over-year growth 2023-2028 (%)
6.6 Music streaming - Market size and forecast 2023-2028
Chart on Music streaming - Market size and forecast 2023-2028 ($ billion)
Data Table on Music streaming - Market size and forecast 2023-2028 ($ billion)
Chart on Music streaming - Year-over-year growth 2023-2028 (%)
Data Table on Music streaming - Year-over-year growth 2023-2028 (%)
6.7 Market opportunity by Content Type
Market opportunity by Content Type ($ billion)
Data Table on Market opportunity by Content Type ($ billion)
7 Market Segmentation by Device
7.1 Market segments
Chart on Device - Market share 2023-2028 (%)
Data Table on Device - Market share 2023-2028 (%)
7.2 Comparison by Device
Chart on Comparison by Device
Data Table on Comparison by Device
7.3 Smartphones and tablet - Market size and forecast 2023-2028
Chart on Smartphones and tablet - Market size and forecast 2023-2028 ($ billion)
Data Table on Smartphones and tablet - Market size and forecast 2023-2028 ($ billion)
Chart on Smartphones and tablet - Year-over-year growth 2023-2028 (%)
Data Table on Smartphones and tablet - Year-over-year growth 2023-2028 (%)
7.4 Laptop and desktop - Market size and forecast 2023-2028
Chart on Laptop and desktop - Market size and forecast 2023-2028 ($ billion)
Data Table on Laptop and desktop - Market size and forecast 2023-2028 ($ billion)
Chart on Laptop and desktop - Year-over-year growth 2023-2028 (%)
Data Table on Laptop and desktop - Year-over-year growth 2023-2028 (%)
7.5 Smart TV - Market size and forecast 2023-2028
Chart on Smart TV - Market size and forecast 2023-2028 ($ billion)
Data Table on Smart TV - Market size and forecast 2023-2028 ($ billion)
Chart on Smart TV - Year-over-year growth 2023-2028 (%)
Data Table on Smart TV - Year-over-year growth 2023-2028 (%)
7.6 Market opportunity by Device
Market opportunity by Device ($ billion)
Data Table on Market opportunity by Device ($ billion)
8 Customer Landscape
8.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
9.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2023-2028 (%)
Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
Chart on North America - Market size and forecast 2023-2028 ($ billion)
Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Chart on North America - Year-over-year growth 2023-2028 (%)
Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Chart on Europe - Year-over-year growth 2023-2028 (%)
Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 APAC - Market size and forecast 2023-2028
Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Chart on APAC - Year-over-year growth 2023-2028 (%)
Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
Chart on South America - Market size and forecast 2023-2028 ($ billion)
Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Chart on South America - Year-over-year growth 2023-2028 (%)
Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
Chart on US - Market size and forecast 2023-2028 ($ billion)
Data Table on US - Market size and forecast 2023-2028 ($ billion)
Chart on US - Year-over-year growth 2023-2028 (%)
Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 China - Market size and forecast 2023-2028
Chart on China - Market size and forecast 2023-2028 ($ billion)
Data Table on China - Market size and forecast 2023-2028 ($ billion)
Chart on China - Year-over-year growth 2023-2028 (%)
Data Table on China - Year-over-year growth 2023-2028 (%)
9.10 UK - Market size and forecast 2023-2028
Chart on UK - Market size and forecast 2023-2028 ($ billion)
Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Chart on UK - Year-over-year growth 2023-2028 (%)
Data Table on UK - Year-over-year growth 2023-2028 (%)
9.11 Germany - Market size and forecast 2023-2028
Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Chart on Germany - Year-over-year growth 2023-2028 (%)
Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.12 Canada - Market size and forecast 2023-2028
Chart on Canada - Market size and forecast 2023-2028 ($ billion)
Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
Chart on Canada - Year-over-year growth 2023-2028 (%)
Data Table on Canada - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ billion)
Data Tables on Market opportunity By Geographical Landscape ($ billion)
10 Drivers, Challenges, and Opportunity/Restraints
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints
11 Competitive Landscape
11.1 Overview
11.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
Overview on factors of disruption
11.4 Industry risks
Impact of key risks on business
12 Competitive Analysis
12.1 Companies profiled
Companies covered
12.2 Market positioning of companies
Matrix on companies position and classification
8x8 Inc.
8x8 Inc. - Overview
8x8 Inc. - Product / Service
8x8 Inc. - Key news
8x8 Inc. - Key offerings
12.4 Alphabet Inc.
Alphabet Inc. - Overview
Alphabet Inc. - Business segments
Alphabet Inc. - Key offerings
Alphabet Inc. - Segment focus
12.5 Amazon.com Inc.
Amazon.com Inc. - Overview
Amazon.com Inc. - Business segments
Amazon.com Inc. - Key news
Amazon.com Inc. - Key offerings
Amazon.com Inc. - Segment focus
12.6 Apple Inc.
Apple Inc. - Overview
Apple Inc. - Business segments
Apple Inc. - Key news
Apple Inc. - Key offerings
Apple Inc. - Segment focus
12.7 Comcast Corp.
Comcast Corp. - Overview
Comcast Corp. - Business segments
Comcast Corp. - Key news
Comcast Corp. - Key offerings
Comcast Corp. - Segment focus
12.8 Deezer SA
Deezer SA - Overview
Deezer SA - Product / Service
Deezer SA - Key news
Deezer SA - Key offerings
12.9 iMPACTFUL Group Inc.
iMPACTFUL Group Inc. - Overview
iMPACTFUL Group Inc. - Product / Service
iMPACTFUL Group Inc. - Key offerings
12.10 Microsoft Corp.
Microsoft Corp. - Overview
Microsoft Corp. - Business segments
Microsoft Corp. - Key news
Microsoft Corp. - Key offerings
Microsoft Corp. - Segment focus
12.11 Netflix Inc.
Netflix Inc. - Overview
Netflix Inc. - Product / Service
Netflix Inc. - Key offerings
12.12 Paramount Global
Paramount Global - Overview
Paramount Global - Business segments
Paramount Global - Key offerings
Paramount Global - Segment focus
12.13 Sirius XM Holdings Inc.
Sirius XM Holdings Inc. - Overview
Sirius XM Holdings Inc. - Business segments
Sirius XM Holdings Inc. - Key offerings
Sirius XM Holdings Inc. - Segment focus
12.14 Sony Group Corp.
Sony Group Corp. - Overview
Sony Group Corp. - Business segments
Sony Group Corp. - Key news
Sony Group Corp. - Key offerings
Sony Group Corp. - Segment focus
12.15 Spotify Technology SA
Spotify Technology SA - Overview
Spotify Technology SA - Business segments
Spotify Technology SA - Key offerings
Spotify Technology SA - Segment focus
12.16 Tencent Holdings Ltd.
Tencent Holdings Ltd. - Overview
Tencent Holdings Ltd. - Business segments
Tencent Holdings Ltd. - Key news
Tencent Holdings Ltd. - Key offerings
Tencent Holdings Ltd. - Segment focus
12.17 The Walt Disney Co.
The Walt Disney Co. - Overview
The Walt Disney Co. - Business segments
The Walt Disney Co. - Key news
The Walt Disney Co. - Key offerings
The Walt Disney Co. - Segment focus
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
13.3 Currency conversion rates for US$
Currency conversion rates for US$
13.4 Research methodology
Research methodology
13.5 Data procurement
Information sources
13.6 Data validation
Data validation
13.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
13.8 Data synthesis
Data synthesis
13.9 360 degree market analysis
360 degree market analysis
13.10 List of abbreviations
List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Global Market Characteristics
Exhibits 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits 5: Executive Summary - Chart on Market Segmentation by Content Type
Exhibits 6: Executive Summary - Chart on Market Segmentation by Device
Exhibits 7: Executive Summary - Chart on Incremental Growth
Exhibits 8: Executive Summary - Data Table on Incremental Growth
Exhibits 9: Executive Summary - Chart on Company Market Positioning
Exhibits 10: Parent Market
Exhibits 11: Data Table on - Parent Market
Exhibits 12: Market characteristics analysis
Exhibits 13: Value Chain Analysis
Exhibits 14: Offerings of companies included in the market definition
Exhibits 15: Market segments
Exhibits 16: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits 17: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits 18: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits 19: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits 20: Historic Market Size - Data Table on Global Over The Top (OTT) Market 2018 - 2022 ($ billion)
Exhibits 21: Historic Market Size - Content Type Segment 2018 - 2022 ($ billion)
Exhibits 22: Historic Market Size - Device Segment 2018 - 2022 ($ billion)
Exhibits 23: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
Exhibits 24: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
Exhibits 25: Five forces analysis - Comparison between 2023 and 2028
Exhibits 26: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits 27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits 28: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits 29: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits 30: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits 31: Chart on Market condition - Five forces 2023 and 2028
Exhibits 32: Chart on Content Type - Market share 2023-2028 (%)
Exhibits 33: Data Table on Content Type - Market share 2023-2028 (%)
Exhibits 34: Chart on Comparison by Content Type
Exhibits 35: Data Table on Comparison by Content Type
Exhibits 36: Chart on Video - Market size and forecast 2023-2028 ($ billion)
Exhibits 37: Data Table on Video - Market size and forecast 2023-2028 ($ billion)
Exhibits 38: Chart on Video - Year-over-year growth 2023-2028 (%)
Exhibits 39: Data Table on Video - Year-over-year growth 2023-2028 (%)
Exhibits 40: Chart on Text and images - Market size and forecast 2023-2028 ($ billion)
Exhibits 41: Data Table on Text and images - Market size and forecast 2023-2028 ($ billion)
Exhibits 42: Chart on Text and images - Year-over-year growth 2023-2028 (%)
Exhibits 43: Data Table on Text and images - Year-over-year growth 2023-2028 (%)
Exhibits 44: Chart on VoIP - Market size and forecast 2023-2028 ($ billion)
Exhibits 45: Data Table on VoIP - Market size and forecast 2023-2028 ($ billion)
Exhibits 46: Chart on VoIP - Year-over-year growth 2023-2028 (%)
Exhibits 47: Data Table on VoIP - Year-over-year growth 2023-2028 (%)
Exhibits 48: Chart on Music streaming - Market size and forecast 2023-2028 ($ billion)
Exhibits 49: Data Table on Music streaming - Market size and forecast 2023-2028 ($ billion)
Exhibits 50: Chart on Music streaming - Year-over-year growth 2023-2028 (%)
Exhibits 51: Data Table on Music streaming - Year-over-year growth 2023-2028 (%)
Exhibits 52: Market opportunity by Content Type ($ billion)
Exhibits 53: Data Table on Market opportunity by Content Type ($ billion)
Exhibits 54: Chart on Device - Market share 2023-2028 (%)
Exhibits 55: Data Table on Device - Market share 2023-2028 (%)
Exhibits 56: Chart on Comparison by Device
Exhibits 57: Data Table on Comparison by Device
Exhibits 58: Chart on Smartphones and tablet - Market size and forecast 2023-2028 ($ billion)
Exhibits 59: Data Table on Smartphones and tablet - Market size and forecast 2023-2028 ($ billion)
Exhibits 60: Chart on Smartphones and tablet - Year-over-year growth 2023-2028 (%)
Exhibits 61: Data Table on Smartphones and tablet - Year-over-year growth 2023-2028 (%)
Exhibits 62: Chart on Laptop and desktop - Market size and forecast 2023-2028 ($ billion)
Exhibits 63: Data Table on Laptop and desktop - Market size and forecast 2023-2028 ($ billion)
Exhibits 64: Chart on Laptop and desktop - Year-over-year growth 2023-2028 (%)
Exhibits 65: Data Table on Laptop and desktop - Year-over-year growth 2023-2028 (%)
Exhibits 66: Chart on Smart TV - Market size and forecast 2023-2028 ($ billion)
Exhibits 67: Data Table on Smart TV - Market size and forecast 2023-2028 ($ billion)
Exhibits 68: Chart on Smart TV - Year-over-year growth 2023-2028 (%)
Exhibits 69: Data Table on Smart TV - Year-over-year growth 2023-2028 (%)
Exhibits 70: Market opportunity by Device ($ billion)
Exhibits 71: Data Table on Market opportunity by Device ($ billion)
Exhibits 72: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 73: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits 74: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits 75: Chart on Geographic comparison
Exhibits 76: Data Table on Geographic comparison
Exhibits 77: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits 78: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits 79: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits 80: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits 81: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits 82: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits 83: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits 84: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits 85: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits 86: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits 87: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits 88: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits 89: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits 90: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits 91: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits 92: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits 93: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits 94: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits 95: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits 96: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits 97: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibits 98: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibits 99: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits 100: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits 101: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibits 102: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibits 103: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits 104: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits 105: Chart on UK - Market size and forecast 2023-2028 ($ billion)
Exhibits 106: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Exhibits 107: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibits 108: Data Table on UK - Year-over-year growth 2023-2028 (%)
Exhibits 109: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits 110: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits 111: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits 112: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits 113: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
Exhibits 114: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
Exhibits 115: Chart on Canada - Year-over-year growth 2023-2028 (%)
Exhibits 116: Data Table on Canada - Year-over-year growth 2023-2028 (%)
Exhibits 117: Market opportunity By Geographical Landscape ($ billion)
Exhibits 118: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits 119: Impact of drivers and challenges in 2023 and 2028
Exhibits 120: Overview on criticality of inputs and factors of differentiation
Exhibits 121: Overview on factors of disruption
Exhibits 122: Impact of key risks on business
Exhibits 123: Companies covered
Exhibits 124: Matrix on companies position and classification
Exhibits 125: 8x8 Inc. - Overview
Exhibits 126: 8x8 Inc. - Product / Service
Exhibits 127: 8x8 Inc. - Key news
Exhibits 128: 8x8 Inc. - Key offerings
Exhibits 129: Alphabet Inc. - Overview
Exhibits 130: Alphabet Inc. - Business segments
Exhibits 131: Alphabet Inc. - Key offerings
Exhibits 132: Alphabet Inc. - Segment focus
Exhibits 133: Amazon.com Inc. - Overview
Exhibits 134: Amazon.com Inc. - Business segments
Exhibits 135: Amazon.com Inc. - Key news
Exhibits 136: Amazon.com Inc. - Key offerings
Exhibits 137: Amazon.com Inc. - Segment focus
Exhibits 138: Apple Inc. - Overview
Exhibits 139: Apple Inc. - Business segments
Exhibits 140: Apple Inc. - Key news
Exhibits 141: Apple Inc. - Key offerings
Exhibits 142: Apple Inc. - Segment focus
Exhibits 143: Comcast Corp. - Overview
Exhibits 144: Comcast Corp. - Business segments
Exhibits 145: Comcast Corp. - Key news
Exhibits 146: Comcast Corp. - Key offerings
Exhibits 147: Comcast Corp. - Segment focus
Exhibits 148: Deezer SA - Overview
Exhibits 149: Deezer SA - Product / Service
Exhibits 150: Deezer SA - Key news
Exhibits 151: Deezer SA - Key offerings
Exhibits 152: iMPACTFUL Group Inc. - Overview
Exhibits 153: iMPACTFUL Group Inc. - Product / Service
Exhibits 154: iMPACTFUL Group Inc. - Key offerings
Exhibits 155: Microsoft Corp. - Overview
Exhibits 156: Microsoft Corp. - Business segments
Exhibits 157: Microsoft Corp. - Key news
Exhibits 158: Microsoft Corp. - Key offerings
Exhibits 159: Microsoft Corp. - Segment focus
Exhibits 160: Netflix Inc. - Overview
Exhibits 161: Netflix Inc. - Product / Service
Exhibits 162: Netflix Inc. - Key offerings
Exhibits 163: Paramount Global - Overview
Exhibits 164: Paramount Global - Business segments
Exhibits 165: Paramount Global - Key offerings
Exhibits 166: Paramount Global - Segment focus
Exhibits 167: Sirius XM Holdings Inc. - Overview
Exhibits 168: Sirius XM Holdings Inc. - Business segments
Exhibits 169: Sirius XM Holdings Inc. - Key offerings
Exhibits 170: Sirius XM Holdings Inc. - Segment focus
Exhibits 171: Sony Group Corp. - Overview
Exhibits 172: Sony Group Corp. - Business segments
Exhibits 173: Sony Group Corp. - Key news
Exhibits 174: Sony Group Corp. - Key offerings
Exhibits 175: Sony Group Corp. - Segment focus
Exhibits 176: Spotify Technology SA - Overview
Exhibits 177: Spotify Technology SA - Business segments
Exhibits 178: Spotify Technology SA - Key offerings
Exhibits 179: Spotify Technology SA - Segment focus
Exhibits 180: Tencent Holdings Ltd. - Overview
Exhibits 181: Tencent Holdings Ltd. - Business segments
Exhibits 182: Tencent Holdings Ltd. - Key news
Exhibits 183: Tencent Holdings Ltd. - Key offerings
Exhibits 184: Tencent Holdings Ltd. - Segment focus
Exhibits 185: The Walt Disney Co. - Overview
Exhibits 186: The Walt Disney Co. - Business segments
Exhibits 187: The Walt Disney Co. - Key news
Exhibits 188: The Walt Disney Co. - Key offerings
Exhibits 189: The Walt Disney Co. - Segment focus
Exhibits 190: Inclusions checklist
Exhibits 191: Exclusions checklist
Exhibits 192: Currency conversion rates for US$
Exhibits 193: Research methodology
Exhibits 194: Information sources
Exhibits 195: Data validation
Exhibits 196: Validation techniques employed for market sizing
Exhibits 197: Data synthesis
Exhibits 198: 360 degree market analysis
Exhibits 199: List of abbreviations

Executive Summary

The following companies are recognized as the key players in the global over the top (OTT) market: 8x8 Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Cineverse Entertainment Corp., Comcast Corp., Deezer SA, Meta Platforms Inc., FlixFling LLC, iflix Ltd., iMPACTFUL Group Inc., Microsoft Corp., Netflix Inc., Paramount Global, Sirius XM Holdings Inc., Sony Group Corp., Spotify Technology SA, Telstra Corp. Ltd., Tencent Holdings Ltd., and The Walt Disney Co..

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is growing number of partnerships and acquisitions."

According to the report, one of the major drivers for this market is the growing preference for cloud streaming services.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • 8x8 Inc.
  • Alphabet Inc.
  • Amazon.com Inc.
  • Apple Inc.
  • Cineverse Entertainment Corp.
  • Comcast Corp.
  • Deezer SA
  • Meta Platforms Inc.
  • FlixFling LLC
  • iflix Ltd.
  • iMPACTFUL Group Inc.
  • Microsoft Corp.
  • Netflix Inc.
  • Paramount Global
  • Sirius XM Holdings Inc.
  • Sony Group Corp.
  • Spotify Technology SA
  • Telstra Corp. Ltd.
  • Tencent Holdings Ltd.
  • The Walt Disney Co.